Social media and entrepreneurship Dr Lorraine Warren, Southampton HEEG Workshop series 2010-11 [acknowledgements to Lisa H...
My research interests <ul><li>Innovation [open/disruptive] </li></ul><ul><li>Technologies [new/emerging] </li></ul><ul><li...
Benefits of social media <ul><li>Rapidly build high value networks </li></ul><ul><li>Build up a community of interest arou...
Entrepreneurial opportunity <ul><li>Building personal brand, entrepreneurial identity </li></ul><ul><li>Build a social med...
Amplification, agility and velocity
Amplification, agility and velocity <ul><li>Passives </li></ul><ul><ul><li>Use what is there, use email, access informatio...
Some examples <ul><li>A social media company, Liberate Media </li></ul><ul><li>Two campaigns – Trafigura and Bletchley Par...
Liberate Media <ul><li>http://www.liberatemedia.com/ </li></ul>
Trafigura <ul><li>Dutch-registered company, London office, one of the largest oil trading companies in the world.  </li></...
Bletchley Park  <ul><li>World War 2 code-breaking centre outside Milton Keynes, Station X </li></ul><ul><li>Shortened WW2 ...
Twifficiency <ul><li>The day James Cunningham went viral </li></ul><ul><ul><li>http://newsfeed.time.com/2010/08/17/twiffic...
Entrepreneur networks <ul><li>http://mashable.com/2009/03/12/entrepreneur-networks/ </li></ul><ul><li>http://www.youngentr...
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Heegppt

  1. 1. Social media and entrepreneurship Dr Lorraine Warren, Southampton HEEG Workshop series 2010-11 [acknowledgements to Lisa Harris, Southampton; Cristina Cost, Salford]
  2. 2. My research interests <ul><li>Innovation [open/disruptive] </li></ul><ul><li>Technologies [new/emerging] </li></ul><ul><li>Online (entrepreneurial) identity /webscience/digital economy </li></ul>Huge topic!!
  3. 3. Benefits of social media <ul><li>Rapidly build high value networks </li></ul><ul><li>Build up a community of interest around your work </li></ul><ul><li>Quickly identify and share breaking news, new resources, current issues </li></ul><ul><li>Amplification, agility and velocity </li></ul>
  4. 4. Entrepreneurial opportunity <ul><li>Building personal brand, entrepreneurial identity </li></ul><ul><li>Build a social media business </li></ul><ul><li>Use social media to build a business, or organise a campaign </li></ul><ul><li>Networking with other entrepreneurs </li></ul>
  5. 5. Amplification, agility and velocity
  6. 6. Amplification, agility and velocity <ul><li>Passives </li></ul><ul><ul><li>Use what is there, use email, access information, maybe register accounts on FB, watch youtube, maybe use in presentations, text on mobile, largely individualised activity </li></ul></ul><ul><li>Creators </li></ul><ul><ul><li>Use and create what is there, create video, sound, upload, keep a blog, update, use FB for social events, use smart phone, access, join and participate in existing networks </li></ul></ul><ul><li>Disruptor </li></ul><ul><ul><li>Create new networks , develop activities based on real-time events and breaking news , main space of professional identity is online , rigorously maintained, download apps onto smartphone and extend </li></ul></ul>
  7. 7. Some examples <ul><li>A social media company, Liberate Media </li></ul><ul><li>Two campaigns – Trafigura and Bletchley Park </li></ul><ul><li>The day Twifficiency went viral </li></ul><ul><li>Network examples </li></ul>
  8. 8. Liberate Media <ul><li>http://www.liberatemedia.com/ </li></ul>
  9. 9. Trafigura <ul><li>Dutch-registered company, London office, one of the largest oil trading companies in the world. </li></ul><ul><li>last month announced that it would pay out millions of pounds without any admission of liability over allegations that it dumped toxic waste in the Ivory Coast in 2006 </li></ul><ul><li>Tens of thousands in town of Abidjan claimed they had been affected by fumes </li></ul><ul><li>an investigation by the Ivorian authorities claimed that 15 people died in the days after the chemicals were released. </li></ul><ul><li>A UN investigations found that there appeared to be strong evidence that &quot;the reported deaths and adverse health consequences are related to the dumping&quot;. </li></ul><ul><li>Paul Farrelly MP posted a parliamentary question about the effectiveness of legislation to protect whistle-blowers and guarantee press freedom in relation oto allegations </li></ul><ul><li>Trafigura law firm Carter-Ruck tried to prevent the Guardian publishing the PQ, obtaining gagging order </li></ul><ul><li>The order appeared to undermine a long-established law that reports of parliamentary proceedings are protected from legal action. </li></ul><ul><li>Top trending topic on Twitter on Oct 13 </li></ul><ul><li>Carter-Ruck withdrew </li></ul>
  10. 10. Bletchley Park <ul><li>World War 2 code-breaking centre outside Milton Keynes, Station X </li></ul><ul><li>Shortened WW2 by two years, foundations of computer industry </li></ul><ul><li>Very dilapidated: campaign organised by Dr Sue Black, U of Westminster </li></ul><ul><li>So far just under a million pounds has been donated to restoration work by the likes of Microsoft, IBM, and the Heritage Lottery Fund. </li></ul><ul><li>@bletchleypark has acquired over 1,000 followers, but its influence has spread far wider, informing a tech-savvy crowd about developments at the site and is used as a way of organising visits. </li></ul><ul><li>&quot;We wouldn't have won without social media,&quot; Dr Black told me, &quot;this kind of campaign wouldn't have been possible a few years back. It's power to the people.&quot; </li></ul><ul><li>Importance of #bpark </li></ul>
  11. 11. Twifficiency <ul><li>The day James Cunningham went viral </li></ul><ul><ul><li>http://newsfeed.time.com/2010/08/17/twifficiency-by-james-cunningham-better-than-a-college-diploma/ </li></ul></ul>
  12. 12. Entrepreneur networks <ul><li>http://mashable.com/2009/03/12/entrepreneur-networks/ </li></ul><ul><li>http://www.youngentrepreneur.com/ </li></ul>

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