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Ipc8 oct


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IPC talk, Oct 8

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Ipc8 oct

  1. 1. SUSTAINABILITY IN NEW ZEALAND The Challenge for Entrepreneurship and Innovation Lorraine Warren, Professor of Innovation and Entrepreneurship, Massey University
  2. 2. Overview • I’m new here! New Zealand’s image? • Green and clean technologies? • Opportunities and challenges • For entrepreneurship and innovation • For Business Model Innovation • Policy
  3. 3. Clean and green New Zealand? • Short history of human occupation (around 800 years – Polynesian, then European settlers) • intentional and unintentional introduction of new species and plants -> significant losses in diversity • Red and dead? future-for-new-zealands-waterways- 2014052817#axzz3oEyKovZ4
  4. 4. OECD environmental performance review (2007) (Dairy?) • energy intensity is about equal to the OECD average • intensity of water, fertiliser, and pesticide use is low for OECD countries. However, the review period saw 'significant increases, with consequent growth in pressures on the environment' • New Zealand should strengthen national policy guidance (policy statements, national environmental standards) • New Zealand should further integrate environmental concerns into economic and sectoral decisions, particularly by using economic instruments to internalise environmental costs of economic activities • New Zealand should further develop international environmental cooperation.
  5. 5. An example - Wilding • “Fledgling firm turns pine pest into perfume” – Southland Times About Wilding & Co Wilding pines are trees which have self- seeded and are causing serious environmental damage to the New Zealand ecosystem. Controlling their unrelenting spread is costing many millions of dollars— wasting what could otherwise be a valuable resource. At Wilding & Co we turn these pests into beautiful products by distilling them into the finest essential oil. Making scents of nature—that is what we do.
  6. 6. Sizing up the green economy: NZ's top 50 NZ Herald, June 29, 2012 • Making money and helping the environment needn't be a contradiction!
  7. 7. Green 50 grew 15x faster than rest of economy.. • But what do we mean by green business? • Type 1 ***, focus on selling an environment-enhancing product, service or technology • Type 2 XXX, e.g. Air New Zealand, "sustainability players" , reducing waste and resource consumption • Five groups importers, distributors and local manufacturers of green technology or services; converters of waste into useful products; recycling technology developers; developers and implementers of processes for environmental improvement; and advisers and consultants
  8. 8. Improvement areas
  9. 9. Sectors and growth
  10. 10. THE FUTURE OF ECO-INNOVATION: The Role of Business Models in Green Transformation • OECD report, 2012 • policies to revive industrial activity, job markets and competitiveness, while simultaneously tackling global environmental challenges such as climate change and natural resources scarcity • The rapid and wider diffusion of “ecoinnovation” can have a leveraging effect on environmental, as well as on economic and social improvements • Bigger picture – World Business Council for Sustainable Development:
  11. 11. Factors influencing eco-innovation
  12. 12. Business model: Create and capture value
  13. 13. Barriers • Lack of market-pull forces due to the lack of (smart) regulations, low levels of eco-taxes or consumer subsidies or lacking implementation of green public procurement • Lack of capital for initial investment = too risky • Difficulty of new business models in fitting in the existing systems as well as their need for supporting infrastructures and technological changes • Regulatory barriers that may prevent firms from taking certain new approaches to ecoinnovation • Lack of consumer readiness on which the adoption of eco-innovations heavily depends.
  14. 14. So what kind of value? • Economic • New markets, new jobs, economic growth • Socio/cultural • Better jobs, wider awareness, improved quality of life and change of attitudes and values. • Environmental • Cleaner, greener, sustainable
  15. 15. Working through ideas?
  16. 16. Policies? • Sustainable Business Council • Government environment/sustainability • Parliamentary commission • publications/creating-our-future-sustainable-development-for- new-zealand-3 • Green Party business-policy-summary
  17. 17. Thank you! • Any questions?