1. Data Transparency Lab_
David del Val
March 4th
, 2015

2. Society is
worried about
personal data
usage on the
web.

3. AdBlock Plus is the #1 Firefox add-on in the Mozzilla
download page with close to 20 million users.

4. People find surprising ads from unrelated activity

5. Mainstream press is increasingly covering the topic on front
pages and prime time.

6. Regulators on both sides of the Atlantic are mobilizing to
address privacy related challenges.

7. It might make the
web economy
un-trustworthy.

8. The solution is
transparency.
Telefónica wants to make the web a trustworthy place

9. The Data Transparency Lab is a community
effort to reveal the flow & usage of my personal
data online, and to explore ways towards a
transparent data trade that brings value to me,
and protects my privacy.

10. COMMUNITY
RESEARCH
TOOLS
AWARENESS
MIT Human
Dynamics Lab

11. COMMUNITY
RESEARCH
TOOLS
AWARENESS
 10 research
grants
 50k€ each
to foster

12. COMMUNITY
RESEARCH
TOOLS
AWARENESS
to foster
to create

13. RESEARCH
TOOLS
AWARENESS
to foster
to create
to raise
COMMUNITY

14. To add the user
as a cornerstone
in the debate.
Getting hard data to illuminate the discussion

15. DEMO

17. Mainstream press is increasingly covering the topic on front
pages and prime time.

18. People find surprising ads from unrelated activity