Government 2.0 Public services in the new era Jo Steyaert [email_address]
THE WEB IS THE MAIN CHANNEL
<ul><li>4 500 000   Households </li></ul><ul><li>60% online </li></ul><ul><li>10 666 866 Belgian citizens </li></ul><ul><l...
WHAT IS WEB 2.0?
Source:  http://www.hansonexperience.com
<ul><li>Web2.0 </li></ul><ul><li>Content </li></ul><ul><li>Created </li></ul><ul><li>Shared </li></ul><ul><li>Remixed </li...
IMPACT ON GOVERNMENT COMMUNICATION
Impact on communication patterns <ul><li>Web 2.0 as a service: sender still central </li></ul><ul><ul><li>Inform: web 1.0 ...
INFORM <ul><li>WEB 2.0 as a service </li></ul>
Government & databases <ul><li>Increase accessibility and relevance of government database </li></ul><ul><ul><li>Easier to...
http://www5.nijmegen.nl/voifrontend
Government & Photo sharing <ul><li>Publish pictures of </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Campaigns <...
Perfect for a photo competition
Government & podcasting <ul><li>&quot;iPod&quot; and &quot;broadcast“ </li></ul>
Government & Video sharing <ul><li>Give you’re message a voice! </li></ul><ul><li>   People love video’s </li></ul>
http://visitbristol.co.uk
Government & Blogging
<ul><li>BLOGGING </li></ul><ul><li>Post announcements & progress </li></ul><ul><li>Post summaries & current projects </li>...
Government & Twitter <ul><li>Let people know what you’re </li></ul><ul><ul><li>Doing </li></ul></ul><ul><ul><li>Reading </...
U.S congress Tweets! First hand information from over 50 congress members
Government & own channels <ul><li>Create an own brand or channel </li></ul><ul><li>   Not just a bunch of video’s or info...
www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
CREATE AWARENESS <ul><li>WEB 2.0 as a service </li></ul>
Governmental campaigns produce
 
 
 
 
 
ENGAGE <ul><li>WEB 2.0 as a service </li></ul>
Government & social networking <ul><li>Profile - group - pages - events – applications </li></ul><ul><ul><li>Make fans, su...
<ul><li>Belgium   </li></ul><ul><li>Governmental presence is limited </li></ul><ul><li>Politicians started working with so...
LinkedIn is a professional Network  
<ul><li>Governmental presence high for the Netherlands </li></ul><ul><li>Belgium has fallen behind </li></ul>
<ul><li>Possible to create a new community </li></ul><ul><li>BDPlaza is a private community, only employees can enter (Net...
Governmental competitions
CRISIS COMMUNICATION <ul><li>WEB 2.0 as a service </li></ul>
LA Fire Department: &quot;We have responsibilities to the public to move the information as quickly as possible ... so tha...
 
INTERACT <ul><li>WEB 2.0 as a way of communication </li></ul>
Wiki
www.everyblock.com
www.fixmystreet.com <ul><li>You can report every local problem, f.e. Graffiti & road problems. </li></ul><ul><li>Reports i...
www.vesuvius2009.be
 
PARTICIPATE <ul><li>WEB 2.0 as a way of communication </li></ul>
Government & Virtual World
 
Obama is making a change through  Social Media!
 
 
Indigov <ul><li>Spin-off K.U.Leuven </li></ul><ul><li>Specialist in consultancy en user oriented research </li></ul><ul><l...
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Kortom Toekomstcongres Indigov Trends In Overheidscommunicatie En Web 2.0

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Kortom Toekomstcongres Indigov Trends In Overheidscommunicatie En Web 2.0

  1. 1. Government 2.0 Public services in the new era Jo Steyaert [email_address]
  2. 2. THE WEB IS THE MAIN CHANNEL
  3. 3. <ul><li>4 500 000 Households </li></ul><ul><li>60% online </li></ul><ul><li>10 666 866 Belgian citizens </li></ul><ul><li>70% online </li></ul><ul><li>Internet is a part of our society </li></ul><ul><li>Belgium= Community! </li></ul>
  4. 4. WHAT IS WEB 2.0?
  5. 5. Source: http://www.hansonexperience.com
  6. 6. <ul><li>Web2.0 </li></ul><ul><li>Content </li></ul><ul><li>Created </li></ul><ul><li>Shared </li></ul><ul><li>Remixed </li></ul><ul><li>Repurposed </li></ul><ul><li>Passed along </li></ul><ul><li>BY USERS </li></ul><ul><li>Web1.0 </li></ul><ul><li>Information </li></ul><ul><li>Published </li></ul><ul><li>Consumed </li></ul><ul><li>BY THE USER </li></ul>
  7. 7.
  8. 8.
  9. 9. IMPACT ON GOVERNMENT COMMUNICATION
  10. 10. Impact on communication patterns <ul><li>Web 2.0 as a service: sender still central </li></ul><ul><ul><li>Inform: web 1.0 with 2.0 tools: make information better accessible </li></ul></ul><ul><ul><li>Create awareness: convince people </li></ul></ul><ul><ul><li>Engage: stimulate people to act </li></ul></ul><ul><ul><li>Crisis communication: faster and more spread </li></ul></ul><ul><li>Web 2.0 as a way of communication – all users central </li></ul><ul><ul><li>Interact: users generate information, idea’s, proposals,…: users cooperate </li></ul></ul><ul><ul><li>Participate: users are central actors and producers </li></ul></ul>
  11. 11. INFORM <ul><li>WEB 2.0 as a service </li></ul>
  12. 12. Government & databases <ul><li>Increase accessibility and relevance of government database </li></ul><ul><ul><li>Easier to use </li></ul></ul><ul><ul><li>More understandable information </li></ul></ul><ul><ul><li>Intuitive user interfacing </li></ul></ul><ul><ul><li>More adopted to people’s needs </li></ul></ul><ul><ul><li>… . </li></ul></ul>
  13. 13. http://www5.nijmegen.nl/voifrontend
  14. 14. Government & Photo sharing <ul><li>Publish pictures of </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Campaigns </li></ul></ul><ul><ul><li>Party’s (governmental) </li></ul></ul><ul><ul><li>Museums </li></ul></ul><ul><ul><li>Royal visits </li></ul></ul><ul><ul><li>Tourism </li></ul></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>… . </li></ul></ul>
  15. 15. Perfect for a photo competition
  16. 16. Government & podcasting <ul><li>&quot;iPod&quot; and &quot;broadcast“ </li></ul>
  17. 17. Government & Video sharing <ul><li>Give you’re message a voice! </li></ul><ul><li> People love video’s </li></ul>
  18. 18. http://visitbristol.co.uk
  19. 19. Government & Blogging
  20. 20. <ul><li>BLOGGING </li></ul><ul><li>Post announcements & progress </li></ul><ul><li>Post summaries & current projects </li></ul><ul><li>Interact with citizen blogs </li></ul>
  21. 21. Government & Twitter <ul><li>Let people know what you’re </li></ul><ul><ul><li>Doing </li></ul></ul><ul><ul><li>Reading </li></ul></ul><ul><ul><li>Writing </li></ul></ul><ul><ul><li>Thinking </li></ul></ul><ul><ul><li>Seeing </li></ul></ul><ul><ul><li>…… . </li></ul></ul><ul><li>Spread the word  Follow & be followed! </li></ul>
  22. 22. U.S congress Tweets! First hand information from over 50 congress members
  23. 23. Government & own channels <ul><li>Create an own brand or channel </li></ul><ul><li> Not just a bunch of video’s or information </li></ul><ul><li> Create Government Channels </li></ul><ul><li> Integration of different tools and technologies </li></ul>
  24. 24. www.youtube.com/user/househub Channel dedicated to the U.S. House of representatives
  25. 25. CREATE AWARENESS <ul><li>WEB 2.0 as a service </li></ul>
  26. 26. Governmental campaigns produce
  27. 32. ENGAGE <ul><li>WEB 2.0 as a service </li></ul>
  28. 33. Government & social networking <ul><li>Profile - group - pages - events – applications </li></ul><ul><ul><li>Make fans, supporters, .. </li></ul></ul><ul><ul><li>Make announcements </li></ul></ul><ul><ul><li>Send event invitations </li></ul></ul><ul><li>Take care of your network, keep it fresh. </li></ul>
  29. 34. <ul><li>Belgium </li></ul><ul><li>Governmental presence is limited </li></ul><ul><li>Politicians started working with social media! </li></ul>
  30. 35.
  31. 36. LinkedIn is a professional Network 
  32. 37. <ul><li>Governmental presence high for the Netherlands </li></ul><ul><li>Belgium has fallen behind </li></ul>
  33. 38. <ul><li>Possible to create a new community </li></ul><ul><li>BDPlaza is a private community, only employees can enter (Netherlands) </li></ul>
  34. 39. Governmental competitions
  35. 40. CRISIS COMMUNICATION <ul><li>WEB 2.0 as a service </li></ul>
  36. 41. LA Fire Department: &quot;We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions.&quot; Crisis communication
  37. 42.
  38. 44. INTERACT <ul><li>WEB 2.0 as a way of communication </li></ul>
  39. 45. Wiki
  40. 46. www.everyblock.com
  41. 47.
  42. 48. www.fixmystreet.com <ul><li>You can report every local problem, f.e. Graffiti & road problems. </li></ul><ul><li>Reports include: </li></ul><ul><li>Description of the problem </li></ul><ul><li>Picture </li></ul><ul><li>Map of the location </li></ul>
  43. 49. www.vesuvius2009.be
  44. 51. PARTICIPATE <ul><li>WEB 2.0 as a way of communication </li></ul>
  45. 52. Government & Virtual World
  46. 54. Obama is making a change through Social Media!
  47. 57. Indigov <ul><li>Spin-off K.U.Leuven </li></ul><ul><li>Specialist in consultancy en user oriented research </li></ul><ul><li>Expertise in eGovernment, 360° communicatie, new media and online research tools </li></ul><ul><li>EU, Flemish and en federal government, local authorities, national en international media, … </li></ul><ul><li>Karel van </li></ul><ul><li>Lotharingenstraat 4 </li></ul><ul><li>3000 Leuven </li></ul><ul><li>BELGIUM </li></ul><ul><li>Tel: +32 16 22 62 14 </li></ul><ul><li>Fax: +32 16 22 62 18 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>www.indigov.be </li></ul>

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