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201102 gov 2.0 in australian government

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A view of Government 2.0 in Australia aiming at councils

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201102 gov 2.0 in australian government

  1. 1. Presented by Craig Thomler February 2011 Government 2.0 in Australia
  2. 2. Who am I?
  3. 3. The goals today <ul><li>The 5 th communication revolution </li></ul><ul><li>What is social media? </li></ul><ul><li>What is Government 2.0? </li></ul><ul><li>Australian examples of Government 2.0 </li></ul><ul><li>Guidance for using social media and Government 2.0 </li></ul>
  4. 4. But first – name this network…. <ul><li>Allowed near-instantaneous transmission of news and information around the world </li></ul><ul><li>Connected people globally, allowing them to maintain long-distance social and professional relationships as never before </li></ul><ul><li>People did business deals using it </li></ul><ul><li>People met, fell in love and got married using it </li></ul><ul><li>It was used to catch murderers and command armies </li></ul><ul><li>Conmen used it to solicit money and run scams </li></ul><ul><li>It forced gaming and finance industries to reinvent themselves </li></ul><ul><li>It destroyed many industries, and created new ones </li></ul>
  5. 5. Samuel Morse’s electric telegraph (1838) http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg
  6. 6. The electric Telegraph <ul><li>First used to catch a murderer in the UK in 1837: </li></ul><ul><li>A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT </li></ul>
  7. 7. The 5 th Communications Revolution
  8. 8. The fifth communications revolution Source: Clay Shirky TED Talk: How cellphones, Twitter, Facebook can make history
  9. 9. Source: http://about.sensis.com.au/DownloadDocument.ashx?DocumentID=295 Australia’s internet experience
  10. 10. <ul><li>Australians spent 6 hours and 25 minutes using social media sites in February 2010 </li></ul><ul><li>That was 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese. </li></ul><ul><li>Melanie Ingrey, Neilsen Research Director: “nearly nine in 10 (86%) of Australian’s online are looking to their fellow Internet users for opinions and information about products, services and brands” </li></ul>Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australia’s internet experience
  11. 11. Australia’s internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/
  12. 12. The world according to Facebook Source: http://www.facebook.com/note.php?note_id=469716398919
  13. 13. People use the internet in different ways Key Creators Generate content Critics Respond to content Collectors Organise and vote on information Joiners Connect in social networks Spectators Read, watch and listen to community-generated content Inactives Neither create nor consume content Source: Forrester Social Technographics - http://forrester.com/Groundswell/profile_tool.html
  14. 14. We can’t rely on our own websites to reach audiences Government websites (2.26% of all visits by Australians) Source: Hitwise reports – July 2008
  15. 15. What is social media?
  16. 16. <ul><li>- A fad, </li></ul><ul><li>- a distraction, </li></ul><ul><li>- a waste of time, </li></ul><ul><li>- only for young people, </li></ul><ul><li>- it's full of mistakes and lies </li></ul><ul><li>- and full of opinionated extremists. </li></ul><ul><li>- Social media is of no value to the public sector. </li></ul>Social media is:
  17. 17. <ul><li>Any digital media driven by community participation and user-generated content. </li></ul><ul><li>Social media includes: </li></ul><ul><ul><li>- SMS (mobile phones) </li></ul></ul><ul><ul><li>- Blogs (see Technorati) </li></ul></ul><ul><ul><li>- Forums (Whirlpool) </li></ul></ul><ul><ul><li>- Wikis (Wikipedia) </li></ul></ul><ul><ul><li>- Social networking (Facebook, MySpace, LinkedIn) </li></ul></ul><ul><ul><li>- Social bookmarking (Delicious) </li></ul></ul><ul><ul><li>- Social news (Digg, Reddit) </li></ul></ul><ul><ul><li>- Micro-blogs (Twitter, Yammer) </li></ul></ul><ul><ul><li>- Emerging tools (ideas markets, collaborative budgeting) </li></ul></ul>No, really - what is social media?
  18. 18. <ul><li>- A set of tools that can be used for a range of purposes. </li></ul><ul><li>- The tools themselves are neither 'good' nor 'evil' </li></ul><ul><li>- Not really new – a return to older forms of communication through a newish medium </li></ul>Social media is:
  19. 19. Source: Hitwise March 2010 - www.hitwise.com But is it important to the public sector?
  20. 20. Source: Hitwise June 2010 - www.hitwise.com And last year...
  21. 21. What is Government 2.0?
  22. 22. <ul><li>- The application of social media and web 2.0 techniques and technologies to the process of public governance in support of openness, transparency and/or improved effectiveness. </li></ul><ul><li>- It's not about the technology – Gov 2.0 is about culture change and the adoption of new approaches to support public governance. Technology is an enabler. </li></ul>Government 2.0 is:
  23. 23. <ul><li>- A fundamental cultural and operational shift towards greater transparency, collaboration and cooperative government. </li></ul><ul><li>- It involves open consultation, open data, shared knowledge, mutual acknowledgment of expertise, mutual respect for shared values and an understanding of how to agree to disagree. </li></ul><ul><li>- It has been enabled by the internet, computing and mobile technologies and the social networking and open data platforms built on top of this digital infrastructure. </li></ul><ul><li>Source: Gov 2.0 Australia list (http://groups.google.com.au/group/gov20canberra) </li></ul>Gov 2.0 is:
  24. 24. Where is Gov 2.0 happening? Australia United States United Kingdom China Iran Brazil Kenya New Zealand Brazil Russia Estonia Denmark Uruguay Maldives Canada Mexico Spain Latvia Sweden Nigeria Oman Papua New Guinea Japan South Korea Switzerland Ukraine Mongolia Chile Egypt Bolivia Vietnam Ireland Portugal Finland Poland Turkey Singapore Hong Kong Ecuador Philippines Liechtenstein South Africa Malta Belgium Saudi Arabia Czech Republic Haiti United Arab Emirates Malaysia Norway Israel The Netherlands Saudi Arabia Germany Lithuania Morocco
  25. 25. Six main uses for Government 2.0 <ul><li>Listen – to the community (and staff) </li></ul><ul><li>Inform – hard-to-reach audiences </li></ul><ul><li>Consult – stakeholders and communities </li></ul><ul><li>Involve – groups and individuals </li></ul><ul><li>Collaborate – on services, policies & decisions </li></ul><ul><li>Empower – communities to do it themselves </li></ul>
  26. 26. Benefits of Government 2.0 <ul><li>Low cost, high penetration distribution network for communicating, consulting, engaging and collaborating </li></ul><ul><li>A window into community needs and values </li></ul><ul><li>A direct route to the public, bypasses media stranglehold </li></ul><ul><li>New source of internal and external innovation </li></ul><ul><li>Enabler for new approaches to collaborative democracy </li></ul><ul><li>Enormous potential for improving service delivery, policy formulation and operational management </li></ul>
  27. 27. Australian examples of Government 2.0
  28. 28. <ul><li>Over 230 online consultations (more than 180 through one company – Bang the Table) </li></ul><ul><li>Over 260 public sector Twitter accounts </li></ul><ul><li>Over 120 public sector blogs (all levels of government) </li></ul><ul><li>Over 60 public sector organisations using YouTube </li></ul><ul><li>Over 40 Facebook pages </li></ul><ul><li>Three mash-up competitions (Federal, NSW & Vic) </li></ul><ul><li>Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers </li></ul>Australian Gov 2.0 in action
  29. 29. Australian Gov 2.0 in action
  30. 30. Click on the images above to visit each website Australian Gov 2.0 in action
  31. 36. http://www.guardian.co.uk/news/datablog/2010/aug/16/council-spending-website#
  32. 37. Guidance for using Government 2.0 and social media
  33. 38. Some things to keep in mind <ul><li>- Your residents are learning with you </li></ul><ul><li>- Get some governance in place </li></ul><ul><li>- Leverage your existing content </li></ul><ul><li>- Automation is good – but don't overuse it </li></ul><ul><li>- Encourage the internal and external enthusiasts </li></ul>
  34. 39. Some things to keep in mind <ul><li>- Go where the people are </li></ul><ul><li>- Tap into existing communities (borrow, don't build) </li></ul><ul><li>- Small topics can be of big interest </li></ul><ul><li>- Build your channels before you need them </li></ul><ul><li>- Start small – but start! (at least a trial or pilot) </li></ul>
  35. 40. Some things you can do... <ul><li>- Promote your online services offline </li></ul><ul><li>- Check your Google search rankings </li></ul><ul><li>- List your services in Google / Open Street Maps </li></ul><ul><li>- Add liking and sharing to your site </li></ul><ul><li>- Engage local schools and unis in building online functionality </li></ul>
  36. 41. Useful references <ul><li>- APSC Circular 2009/06: Protocols for online media participation (www.apsc.gov.au/circulars/circular096.htm) </li></ul><ul><li>- Social Media Governance (www.socialmediagovernance.com) </li></ul><ul><li>- Guide for councillors for using social media (http://socialmedia.21st.cc/) </li></ul><ul><li>- eGov Resource Centre (www.egov.vic.gov.au) </li></ul><ul><li>- eGovAU blog (http://egovau.blogspot.com) </li></ul>
  37. 42. Presented by Craig Thomler February 2011 Government 2.0 in Australia

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