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Crowdsourcing For Social Change Final

by David J. Neff on Mar 19, 2010

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Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. ...

Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world.

We'll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.

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David Neff, Lights. Camera. Help.
Eating our own dog foodhttp://www.flickr.com/photos/stellaretriever/435840305/in/set-72157594429015631
Ask Amy to explain, how many applied
There are different models for crowdsourcing.We used the hybrid model … a combination of open suggestions and moderated selectionKari do you have some thoughts?So here are the ones we picked ….
Amy
Was it more efficient
The most important way to use social media in a crowdsourced process is to allow the community to use social media anyway they want! Using tools that allow reposting, sharing, emailing and so on will give anyone the options they want to push your content around the web for you.Platforms for
Now to discuss social media in program delivery using examples from our case study collection created through the Social Media for Social Good contest.
There are many ways to include social media in your work. But within the scope of crowdsourcing, there is still a range for how you can use the elements of crowdsourcing and social media tools. Three specific examples that are very different include:Connectipedia: a wiki-based platform that allows anyone interested in philanthropy or social impact in the Pacific Northwest (or beyond) to share research, resources, information, or data about people, places and topics. The value of the tool grows as people value the tool and add more content. The crowd decides and creates everything that it is.Ushahidi: most recently, Ushahidiadpated it’s platform for use in Haiti and Chili to let the crowd both in Haiti/Chili and outside share information and data in real time via mobiles or a web browser.Nature Conservancy’s photo contests: The crowd, in this case it’s one that loves nature photos, shares the pictures they love about nature and in the process grow their community. The contest attracts lots of participants and generates great content for the organization – but more importantly provides an engaging space for the community.
These benchmarks can help you confirm if you are on the right track, but they don’t tell the full story about your impact.
How do you keep supporters engaged in creating change over the long haul? This is something that the 350.org campaign has done really well. The basics include:Show impact in real timeCreate opportunities for iterations and involvement by communityEmbrace storytelling

Crowdsourcing For Social Change Final — Presentation Transcript

Crowd Sourcing Innovative Social Change
Beth Kanter, Zoetica
Amy Sample Ward, Netsquared
Holly Ross, NTEN
David Neff, Lights. Camera. Help.
Kari Dunn Saratovsky Case Foundation
Beth Kanter, CEO Zoetica and co-author of The Networked Nonprofit
Amy Sample Ward, Netsquared
Holly Ross, NTEN
Kari Dunn Saratovsky Case Foundation
David Neff, Lights. Camera. Help.
Twitter Advocate: Claire Sale
Hashtag: #crowdX
Definition
Social Media for Social Good Case Study Competition
Flickr: Johnath
What case study examples do you think were most interesting and why?
Did crowd sourcing add value?
Did we agree with the wisdom of the crowds in case study competition?
When NOT to use crowd sourcing?
How do you convince your senior management that some of the best ideas come from outside your organization?
What social media tools are best for crowdsourcing?
Social Media in Program Delivery
How do you measure social change?
How do keep stakeholders engaged in creating change over the long haul?
What’s your top takeaway?