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Anyone can be a ux designer: Not everyone IS one.

Anyone can be a ux designer: Not everyone IS one.



This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel. ...

This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel.

The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!



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    Anyone can be a ux designer: Not everyone IS one. Anyone can be a ux designer: Not everyone IS one. Presentation Transcript

    • Anyone can be a UXDesignerNot everyone is one
    • Who am I?Definitely a philosopherPossibly a designerSometimes aconsultantSometimes a teacherAlways a studentLover of observing
    • Educator vs.ConsultantIn this conversationI’m at a slightadvantage
    • What isdesign?More importantly,what is a designer?
    • This is
    • This isn’t,but it definitely is. It’sjust not usefuldesign & that’s all thatmatters.
    • 3 meanings of designOutcomeProcessPhilosophy Critical language (i.e. minimalism) Fashion/Style vs. Utility Form over function
    • Outcome = ExecutionCraftMessageAestheticsFunctionCriticism
    • Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI
    • PhilosophyBauhaus
    • For thepeople!“99% of everything isbad”
    • By thenumbersData-driven design:A-B testing tells all?
    • ProcessEveryone has one whether they know it or not.
    • DesignprocessMost look like this
    • Mine is more like this Experience Experiment ExperienceEvaluate Evaluate Experiment Execute Execute
    • Or ... Envision Deconstruct Construct Do all 3 all the time
    • how do youmeasureOr how do youunderstand value?
    • ExperienceKnowing what youdon’t know is wisdom
    • WorkEnvironmentWhere do you work?
    • Is this yourdesk?Your employees?
    • BloombergTop financialinformation service inthe world … cubeless
    • Bouncing people ...… leads to bouncing ideas
    • Designer’s templeBumpingInterruptingPlayfulInspiringNo OwnershipFluid leadershipCriticism ---->
    • TheDesigner’sSoulSketching is the soulof designing
    • What is a sketch?prototype?Sketch PrototypeInvitation AttendanceSuggestion DescriptionQuestion AnswerPropose TestDestructive Constructive
    • Criticism Grounds us to the past Guides our future Supplies a foundation
    • The Critique In a group setting All involved Positive tones, not always positive criticism The truth
    • What design isn’t? Art anti-business fashion or style bitter ego-centric
    • What is UX?Happy People SpendMore Money
    • AppleCan you be likeSteve?(I don’t think so, but let’s see.)
    • Why apple?$5,700 Powerbook =$330,000+ (1997)$300 iPod = $11,000+(2003)NY Times: April 27, 2010
    • Anyone canbe a ...CookArtistDesignerWhatever
    • But did hemeanThis guy?
    • or THIS guy!
    • Whatabout ...
    • Warning!!!!This takes time
    • ObserveAnd relate whatyou’ve seen
    • Why do we observe?LearnGain insightEmpathyValidation
    • Do it together To relate To align To empower To engage To share the experience
    • Participate To learn To feel
    • Measure (Data)EasySpeaks YOURlanguageRequires a baselineLeads to consistencyover innovation
    • What did you see: Model It! Abstract it out Reference Analysis Making leads to new ideas Communication
    • Testing/Validation Prioritize Recruit Facilitate Listen Record Analyze Fix!
    • Process inyour pocket“Design in the DigitalAge” - Kim Goodwin
    • Experience prototypesNothing like the real thing, but when you can’t ...
    • Using comics
    • Build it http://vimeo.com/3056252
    • Over yourhead?Signs you need to gethelp.
    • How do you knowyou need help?ScaleEnterpriseBroad appeal
    • Can I justhire a visualdesigner?Sure!If you’re an idiot.
    • But Great Visual Designdoes do great things
    • Can’t put it at the endVisual Design is an integral part of thefunction of your system.
    • What aboutGoogle &Craigslist?Luck & SimplicityThe content IS theinterface.
    • Take MySpaceComplex Social Interaction Design w/o soliddesign leads to failure.
    • Mint.comUX team was part of initial investment but moreimportantly part of initial culture.
    • ZapposHappy People lead toHappy Feet
    • AppleI dare you
    • Deep commitment to designID through IxDDesigners early onMacOS
    • iPod happened because...CEO Vision (based onexperience)Holistic Design &EngineeringLegal & marketing tiedto DesignProduct as channelService Design - iTunes
    • From iPod to iPhone“I love it when a plan comes together.” -Hannibal, The A-Team
    • “the LeanStartup”Yes, startups haverealities.
    • It’s about the cultureNot only about the roles
    • There is always this optionResistance is futile ...
    • Adaptive UX Envision Build Learn Experience LivingKnowledge
    • Can we do it?If we respect all therole and the valuethat they can bring,then, “Yes we can!”
    • Let’s talk about it.Build it … and they will come.
    • Thank youYou can find me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf