Anyone can be a ux designer: Not everyone IS one.

Anyone can be a UXDesignerNot everyone is one

Who am I?Deﬁnitely a philosopherPossibly a designerSometimes aconsultantSometimes a teacherAlways a studentLover of observing

Educator vs.ConsultantIn this conversationI’m at a slightadvantage

What isdesign?More importantly,what is a designer?

This is

This isn’t,but it deﬁnitely is. It’sjust not usefuldesign & that’s all thatmatters.

3 meanings of designOutcomeProcessPhilosophy Critical language (i.e. minimalism) Fashion/Style vs. Utility Form over function

Outcome = ExecutionCraftMessageAestheticsFunctionCriticism

Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI

PhilosophyBauhaus

For thepeople!“99% of everything isbad”

By thenumbersData-driven design:A-B testing tells all?

ProcessEveryone has one whether they know it or not.

DesignprocessMost look like this

Mine is more like this Experience Experiment ExperienceEvaluate Evaluate Experiment Execute Execute

Or ... Envision Deconstruct Construct Do all 3 all the time

how do youmeasureOr how do youunderstand value?

ExperienceKnowing what youdon’t know is wisdom

WorkEnvironmentWhere do you work?

Is this yourdesk?Your employees?

BloombergTop ﬁnancialinformation service inthe world … cubeless

Bouncing people ...… leads to bouncing ideas

Designer’s templeBumpingInterruptingPlayfulInspiringNo OwnershipFluid leadershipCriticism ---->

TheDesigner’sSoulSketching is the soulof designing

What is a sketch?prototype?Sketch PrototypeInvitation AttendanceSuggestion DescriptionQuestion AnswerPropose TestDestructive Constructive

Criticism Grounds us to the past Guides our future Supplies a foundation

The Critique In a group setting All involved Positive tones, not always positive criticism The truth

What design isn’t? Art anti-business fashion or style bitter ego-centric

What is UX?Happy People SpendMore Money

AppleCan you be likeSteve?(I don’t think so, but let’s see.)

Why apple?$5,700 Powerbook =$330,000+ (1997)$300 iPod = $11,000+(2003)NY Times: April 27, 2010

Anyone canbe a ...CookArtistDesignerWhatever

But did hemeanThis guy?

or THIS guy!

Whatabout ...

Warning!!!!This takes time

ObserveAnd relate whatyou’ve seen

Why do we observe?LearnGain insightEmpathyValidation

Do it together To relate To align To empower To engage To share the experience

Participate To learn To feel

Measure (Data)EasySpeaks YOURlanguageRequires a baselineLeads to consistencyover innovation

What did you see: Model It! Abstract it out Reference Analysis Making leads to new ideas Communication

Testing/Validation Prioritize Recruit Facilitate Listen Record Analyze Fix!

Process inyour pocket“Design in the DigitalAge” - Kim Goodwin

Experience prototypesNothing like the real thing, but when you can’t ...

Using comics

Build it http://vimeo.com/3056252

Over yourhead?Signs you need to gethelp.

How do you knowyou need help?ScaleEnterpriseBroad appeal

Can I justhire a visualdesigner?Sure!If you’re an idiot.

But Great Visual Designdoes do great things

Can’t put it at the endVisual Design is an integral part of thefunction of your system.

What aboutGoogle &Craigslist?Luck & SimplicityThe content IS theinterface.

Take MySpaceComplex Social Interaction Design w/o soliddesign leads to failure.

Mint.comUX team was part of initial investment but moreimportantly part of initial culture.

ZapposHappy People lead toHappy Feet

AppleI dare you

Deep commitment to designID through IxDDesigners early onMacOS

iPod happened because...CEO Vision (based onexperience)Holistic Design &EngineeringLegal & marketing tiedto DesignProduct as channelService Design - iTunes

From iPod to iPhone“I love it when a plan comes together.” -Hannibal, The A-Team

“the LeanStartup”Yes, startups haverealities.

It’s about the cultureNot only about the roles

There is always this optionResistance is futile ...

Adaptive UX Envision Build Learn Experience LivingKnowledge

Can we do it?If we respect all therole and the valuethat they can bring,then, “Yes we can!”

Let’s talk about it.Build it … and they will come.

Thank youYou can ﬁnd me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf

Anyone can be a ux designer: Not everyone IS one.

by David Malouf on Apr 03, 2011

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