This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel. The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!

1. Anyone can be a UX
Designer
Not everyone is one

2. Who am I?
Definitely a philosopher
Possibly a designer
Sometimes a
consultant
Sometimes a teacher
Always a student
Lover of observing

3. Educator vs.
Consultant
In this conversation
I’m at a slight
advantage

4. What is
design?
More importantly,
what is a designer?

5. This is

6. This isn’t,
but it definitely is. It’s
just not useful
design & that’s all that
matters.

7. 3 meanings of design
Outcome
Process
Philosophy
Critical language (i.e. minimalism)
Fashion/Style vs. Utility
Form over function

8. Outcome = Execution
Craft
Message
Aesthetics
Function
Criticism

9. Execution in ALL facets
Form, GUI, Message, Service
http://www.youtube.com/watch?v=WW-VBqRtahI

10. Philosophy
Bauhaus

11. For the
people!
“99% of everything is
bad”

12. By the
numbers
Data-driven design:
A-B testing tells all?

13. Process
Everyone has one whether they know it or not.

14. Design
process
Most look like this

15. Mine is more like this
Experience
Experiment
Experience
Evaluate
Evaluate
Experiment
Execute
Execute

16. Or ...
Envision Deconstruct Construct
Do all 3 all the time

17. how do you
measure
Or how do you
understand value?

18. Experience
Knowing what you
don’t know is wisdom

19. Work
Environment
Where do you work?

20. Is this your
desk?
Your employees?

21. Bloomberg
Top financial
information service in
the world … cubeless

22. Bouncing people ...
… leads to bouncing ideas

23. Designer’s temple
Bumping
Interrupting
Playful
Inspiring
No Ownership
Fluid leadership
Criticism ---->

24. The
Designer’s
Soul
Sketching is the soul
of designing

25. What is a sketch?
prototype?
Sketch Prototype
Invitation Attendance
Suggestion Description
Question Answer
Propose Test
Destructive Constructive

26. Criticism
Grounds us to the past
Guides our future
Supplies a foundation

27. The Critique
In a group setting
All involved
Positive tones, not
always positive
criticism
The truth

28. What design isn’t?
Art
anti-business
fashion or style
bitter
ego-centric

29. What is UX?
Happy People Spend
More Money

30. Apple
Can you be like
Steve?
(I don’t think so, but let’s see.)

31. Why apple?
$5,700 Powerbook =
$330,000+ (1997)
$300 iPod = $11,000+
(2003)
NY Times: April 27, 2010

32. Anyone can
be a ...
Cook
Artist
Designer
Whatever

33. But did he
mean
This guy?

34. or THIS guy!

35. What
about ...

36. Warning!!!!
This takes time

37. Observe
And relate what
you’ve seen

38. Why do we observe?
Learn
Gain insight
Empathy
Validation

39. Do it together
To relate
To align
To empower
To engage
To share the
experience

40. Participate
To learn
To feel

41. Measure (Data)
Easy
Speaks YOUR
language
Requires a baseline
Leads to consistency
over innovation

42. What did you see: Model It!
Abstract it out
Reference
Analysis
Making leads to new
ideas
Communication

43. Testing/Validation
Prioritize
Recruit
Facilitate
Listen
Record
Analyze
Fix!

44. Process in
your pocket
“Design in the Digital
Age” - Kim Goodwin

45. Experience prototypes
Nothing like the real thing, but when you can’t ...

46. Using comics

47. Build it
http://vimeo.com/3056252

48. Over your
head?
Signs you need to get
help.

49. How do you know
you need help?
Scale
Enterprise
Broad appeal

50. Can I just
hire a visual
designer?
Sure!
If you’re an idiot.

51. But Great Visual Design
does do great things

52. Can’t put it at the end
Visual Design is an integral part of the
function of your system.

53. What about
Google &
Craigslist?
Luck & Simplicity
The content IS the
interface.

54. Take MySpace
Complex Social Interaction Design w/o solid
design leads to failure.

55. Mint.com
UX team was part of initial investment but more
importantly part of initial culture.

56. Zappos
Happy People lead to
Happy Feet

57. Apple
I dare you

58. Deep commitment to design
ID through IxD
Designers early on
MacOS

59. iPod happened because...
CEO Vision (based on
experience)
Holistic Design &
Engineering
Legal & marketing tied
to Design
Product as channel
Service Design - iTunes

60. From iPod to iPhone
“I love it when a plan comes together.” -
Hannibal, The A-Team

61. “the Lean
Startup”
Yes, startups have
realities.

62. It’s about the culture
Not only about the roles

63. There is always this option
Resistance is futile ...

64. Adaptive UX
Envision
Build
Learn
Experience
Living
Knowledge

65. Can we do it?
If we respect all the
role and the value
that they can bring,
then, “Yes we can!”

66. Let’s talk about it.
Build it … and they will come.

67. Thank you
You can find me here:
@daveixd
http://davemalouf.com/
http://linkedin.com/in/davidmalouf