Anyone can be a ux designer: Not everyone IS one.

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This talk was given at The Junction (http://thejunciton.co.il) a coworking space organized by Genesis Partners (http://genesispartners.com/) a Venture Capital organization in Israel.

The premise of the talk is to explain that anyone can be a UX designer but it means taking on A LOT of work!

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Anyone can be a ux designer: Not everyone IS one.

  1. 1. Anyone can be a UXDesignerNot everyone is one
  2. 2. Who am I?Definitely a philosopherPossibly a designerSometimes aconsultantSometimes a teacherAlways a studentLover of observing
  3. 3. Educator vs.ConsultantIn this conversationI’m at a slightadvantage
  4. 4. What isdesign?More importantly,what is a designer?
  5. 5. This is
  6. 6. This isn’t,but it definitely is. It’sjust not usefuldesign & that’s all thatmatters.
  7. 7. 3 meanings of designOutcomeProcessPhilosophy Critical language (i.e. minimalism) Fashion/Style vs. Utility Form over function
  8. 8. Outcome = ExecutionCraftMessageAestheticsFunctionCriticism
  9. 9. Execution in ALL facetsForm, GUI, Message, Servicehttp://www.youtube.com/watch?v=WW-VBqRtahI
  10. 10. PhilosophyBauhaus
  11. 11. For thepeople!“99% of everything isbad”
  12. 12. By thenumbersData-driven design:A-B testing tells all?
  13. 13. ProcessEveryone has one whether they know it or not.
  14. 14. DesignprocessMost look like this
  15. 15. Mine is more like this Experience Experiment ExperienceEvaluate Evaluate Experiment Execute Execute
  16. 16. Or ... Envision Deconstruct Construct Do all 3 all the time
  17. 17. how do youmeasureOr how do youunderstand value?
  18. 18. ExperienceKnowing what youdon’t know is wisdom
  19. 19. WorkEnvironmentWhere do you work?
  20. 20. Is this yourdesk?Your employees?
  21. 21. BloombergTop financialinformation service inthe world … cubeless
  22. 22. Bouncing people ...… leads to bouncing ideas
  23. 23. Designer’s templeBumpingInterruptingPlayfulInspiringNo OwnershipFluid leadershipCriticism ---->
  24. 24. TheDesigner’sSoulSketching is the soulof designing
  25. 25. What is a sketch?prototype?Sketch PrototypeInvitation AttendanceSuggestion DescriptionQuestion AnswerPropose TestDestructive Constructive
  26. 26. Criticism Grounds us to the past Guides our future Supplies a foundation
  27. 27. The Critique In a group setting All involved Positive tones, not always positive criticism The truth
  28. 28. What design isn’t? Art anti-business fashion or style bitter ego-centric
  29. 29. What is UX?Happy People SpendMore Money
  30. 30. AppleCan you be likeSteve?(I don’t think so, but let’s see.)
  31. 31. Why apple?$5,700 Powerbook =$330,000+ (1997)$300 iPod = $11,000+(2003)NY Times: April 27, 2010
  32. 32. Anyone canbe a ...CookArtistDesignerWhatever
  33. 33. But did hemeanThis guy?
  34. 34. or THIS guy!
  35. 35. Whatabout ...
  36. 36. Warning!!!!This takes time
  37. 37. ObserveAnd relate whatyou’ve seen
  38. 38. Why do we observe?LearnGain insightEmpathyValidation
  39. 39. Do it together To relate To align To empower To engage To share the experience
  40. 40. Participate To learn To feel
  41. 41. Measure (Data)EasySpeaks YOURlanguageRequires a baselineLeads to consistencyover innovation
  42. 42. What did you see: Model It! Abstract it out Reference Analysis Making leads to new ideas Communication
  43. 43. Testing/Validation Prioritize Recruit Facilitate Listen Record Analyze Fix!
  44. 44. Process inyour pocket“Design in the DigitalAge” - Kim Goodwin
  45. 45. Experience prototypesNothing like the real thing, but when you can’t ...
  46. 46. Using comics
  47. 47. Build it http://vimeo.com/3056252
  48. 48. Over yourhead?Signs you need to gethelp.
  49. 49. How do you knowyou need help?ScaleEnterpriseBroad appeal
  50. 50. Can I justhire a visualdesigner?Sure!If you’re an idiot.
  51. 51. But Great Visual Designdoes do great things
  52. 52. Can’t put it at the endVisual Design is an integral part of thefunction of your system.
  53. 53. What aboutGoogle &Craigslist?Luck & SimplicityThe content IS theinterface.
  54. 54. Take MySpaceComplex Social Interaction Design w/o soliddesign leads to failure.
  55. 55. Mint.comUX team was part of initial investment but moreimportantly part of initial culture.
  56. 56. ZapposHappy People lead toHappy Feet
  57. 57. AppleI dare you
  58. 58. Deep commitment to designID through IxDDesigners early onMacOS
  59. 59. iPod happened because...CEO Vision (based onexperience)Holistic Design &EngineeringLegal & marketing tiedto DesignProduct as channelService Design - iTunes
  60. 60. From iPod to iPhone“I love it when a plan comes together.” -Hannibal, The A-Team
  61. 61. “the LeanStartup”Yes, startups haverealities.
  62. 62. It’s about the cultureNot only about the roles
  63. 63. There is always this optionResistance is futile ...
  64. 64. Adaptive UX Envision Build Learn Experience LivingKnowledge
  65. 65. Can we do it?If we respect all therole and the valuethat they can bring,then, “Yes we can!”
  66. 66. Let’s talk about it.Build it … and they will come.
  67. 67. Thank youYou can find me here:@daveixdhttp://davemalouf.com/http://linkedin.com/in/davidmalouf

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