Product Anonymous - IDEO HCD course review


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Myself and a fellow group of Product Managers did the IDEO HCD course in order to learn about IDEO's famous innovation techniques. We learnt a lot, and here I digest how it can be used in a product mgmt setting.

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Product Anonymous - IDEO HCD course review

  1. 1. IDEO HCD Innovation course !1
  2. 2. Product Anon presentation Speaker: Liz Blink, co-founder Product Anonymous Session topic: IDEO Acumen+ Introduction to Human Centered Design course Presented October 24th 2013 at the Mail Exchange Hotel !2
  3. 3. Why did I sign up to this? Ever since learning about IDEO during an innovation course i have aspired and admired what they do to get a chance to learn more about what is behind this success and this process was too great an opportunity to pass up My company had just brought IDEO in as consultants and created an Innovation group, so I was keen to try my hand at it !3
  4. 4. who did I rope in? three fellow product managers and one innovation expert went for co-located to help with the logistics of getting through the workshops !4
  5. 5. What does the course involve? the course takes you through the three stages of the design process you have readings and workshops to do there are steps in there that get you out of your comfort zone !5
  6. 6. IDEO design process Discover Ideate Prototype Context Learning Research Themes Experience Mapping Make protoypes Get feedback Insights How might we questions Ideas !6
  7. 7. Workshop 1 Icebreaker visual telephone: great way to learn how drawings are really useful for communicating Design a better commute was a good first go at the process. DISCOVER: use open questions, ask "why" after each of 5 answers IDEATE: interpreting needs, Brainstorm ideas for solution, reality check by sharing PROTOTYPE: build a prototype for the best idea !7
  8. 8. DISCOVER: Workshop 2 So the first steps are: Collect your thoughts, Review constraints/barriers Review what you already know Define what you don't know !8
  9. 9. DISCOVER: Workshop 2 Research steps Learn from people in the community Learn from experts Immerse in context Seek inspiration in analogous settings !9
  10. 10. Interview questions
  11. 11. IDEATE: Workshop 3 Share what you learnt (This takes time) Find themes Define insights How Might We questions Generate Ideas via Brainstorming Select ideas !11
  12. 12. Sharing what we learnt and reviewing the interview insights
  13. 13. Collating themes
  14. 14. The top themes that stood out for our group
  15. 15. How might we....
  16. 16. PROTOTYPE: Workshop 4 Experience mapping Make a prototype (a model, a mock-up, a diagram, a role-play, a story, an ad) Get feedback !16
  17. 17. User Experience map !17
  18. 18. What did I learn? think What if? more often its a mindset, be collaborative, be optimistic, be experimental beginners mind is your friend you learn by stepping out of your comfort zone I can be a designer get out there and ask questions, and keep asking !18
  19. 19. Prod Mgmt thoughts time: how does this link back to Product management? ideate and prototype sections are important ones for us. !19
  20. 20. Ideate.... On ideate... (& even before) there was the whole thing about making sure you noted down/verbalised your assumptions. I liked this as there's always so much we assume & someone in the team might be assuming something different. Plus once they're written down, you can test those assumptions. I thought it might be good to try a How Might We session as a way to come up with solutions/innovate. Which means you'd probably create the insight statements first. Again, a great way to make sure the team is on the same page or if it's not a team then at least you could use those to walk around & start conversations with people to test out what you've come up with when doing a solo 'how might i" !20
  21. 21. Prototype.... There was the emphasis on prototyping the idea and our questions - NOT the product. whereas most of us always prototype the product the concept that a prototype could be lots of things besides a mockup... you could create an ad or draw a diagram or tell a story. so opening up that there are more ways than one to get feedback early, easily and cheaply it makes the idea of prototyping less far away and possible to do without development, without designers if need be. !21
  22. 22. IDEO design process Discover Ideate Prototype Context Learning Research Themes Experience Mapping Make protoypes Get feedback Insights How might we questions Ideas !22