The Craft of Observation
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How can you make observation a part of the crafts you need to do every day to be best at it.
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The Craft of Observation
- 1. The Craft of Observation Dave Malouf @daveixd
- 4. Dave Malouf Design Helping organizations integrate holistic design for rapid and smarter creativity.
- 5. credit - Marc Coleran for Flow. Y’all create these, right?
- 6. But you work for these!
- 7. Rage against the machine ...
- 8. Put up your dukes
- 10. Including you
- 11. But what can you do?
- 13. "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool “Observe customers!”
- 14. And so we just look at people, right?
- 15. Holmes was brilliant, but also methodical.
- 16. Forest for the trees
- 17. Examples of craft: Eames Lounge Chair
- 18. Examples of craft: Mosaic on Dome of Rock
- 19. Examples of craft: Vacheron Constantin Watch
- 20. Examples of craft: Joffrey Ballet
- 21. Examples of craft: Jimmy Hendrix
- 22. Examples of craft: Patrick Stewart in “The Tempest”
- 27. Skills of Ethnography Pattern Recognition
- 28. Skills of Ethnography Self Awareness
- 29. Getting to Carnegie Hall?
- 30. The camera’s POV
- 31. Long Shot
- 32. Mid Shot
- 33. Close up
- 34. Yes, please remember the latin as there will be a quiz at the end of the presentation. Self (emic)
- 35. Other (etic)
- 36. Environment
- 38. or Artifacts cognition & metaphor triggers & activities influence & power goals & motivations
- 39. Make it your life
- 40. Copenhagen
- 41. SCAD
- 42. Amsterdam
- 43. density
- 44. density
- 45. infrastructure
- 47. New bikes
- 49. security
- 50. Painted
- 54. speculation
- 55. confirmation?
- 56. new insight
- 57. Back to CPH
- 58. new equipment
- 61. Helmets & Rules
- 62. “Interviews”
- 63. bike shares
- 64. London
- 65. Dublin
- 66. New York City
- 67. Back home Not really home, but I couldn’t find a picture of Savannah buses on Google Images (or Bing).
- 68. Thinking cap
- 69. And you? Find a topic Not your passion That pushes you outside yourself That is human and visual Experience it Visualize it
- 70. Go exploring
- 71. Keep your brain sharp
- 72. eagle eyes
- 73. puzzle solver
- 74. experience
- 75. Dave Malouf @daveixd G+ dave.ixd Dave Malouf Design Peer Loft - @peerloft