Create among all stakeholders a
shared sense of meaning and purpose
(aka value) around the solutions within
any given set ...
Before there was ever design. Before
there was the written word. At the
dawn of language itself, with tools like
fire and ...
Stories have been used to engage us,
yes, but also to guide us.
Pain doesn’t have to be deadly … just
an annoyance.
Leaders, heroes, magic come to our
rescue
Without a sense of justice we cannot
move forward.
We need not struggle, to be free. The
magic for us, is the magic of design.
They demonstrate a new world order,
where without the magic, or its cause,
we would be irresponsible without.
A story by itself is not so much in the
telling.
How to even tell the story to different
audiences in this case.
The frames get re-used throughout.
With the rest of the system stories
reinforce relationships, and create a
cultural memo...
The afikomen is an invention in later
versions of the the story telling ritual
that adds a game to the evening. It
creates...
What’s wrong w/ this plate?
The orange … It has it’s own story.
The story is an anchor of a shared
experience that all who hear it can
share.
Frames create structure for memory,
and for retelling. It creates pathways
similar to landmarks.
It even gives us the means for framing
how we even craft the story in the first
place.
Gives us a place to start.
But memory in a photo is not enough.
We create structure so we can
remember. The question is an
invitation to create a story and once
created it lives on it’s.
But because stories are human (or
anthropomorphized) we connect
deeply at an emotional level when
done correctly.
But stories are an externalization.
Once externalized they are a mirror
that allow us to reflect.
No genre of storytelling...
As noted above, great stories have
lessons for us.
If they don’t engage the different
intended audiences, we have failed
and so every aspect of a story’s
details needs to us...
So a long time ago, some famous
Greek dude, decided to espouse on
what makes a narrative. He was a
simple man though and c...
He said, there is a definite beginning,
and since there is invariably more than
one word there is definitely an END,
but t...
Fast forward a few millennia and this
Prussian guy said this is a good start,
but is not enough to make a narrative.
This has hence been expanded on
further.
And for the designer, it is the last part
that closes the loop between acts of a
...
This is not meant to be
comprehensive and often these have
different names such as character,
setting and plot.
But when you look at their structure in
this way you see a direct correlation to
what is we do as designers and why
story ...
Experience can come from anywhere.
Get out. Be with people. Be with
nature. Be with industry. Be with
yourself in new plac...
Not doubt about it. Just like
everything else we do it takes hard
work.
Everyone has a different voice that
they prefer for storying telling. For me
it is words. I’m not visual. I don’t like
to ...
Do your personas. Create the
characters. Craft them from your data
of experience gathering.
Ethnography is the best type of
experience gathering it. It is personal.
It combines both listening and
observation so tha...
Get building and do it with people.
Anyone. Everyone. Don’t have them
build to answer questions, but to drive
questions.
Act, play, move, perform.
Build, use, participate
Tell, visualize, share.
Script writing differs from just writing
a story.
It has structure and form that offers
guidance for how direct key elemen...
A tool that helps this process even
deeper is Adobe Story. I highly
recommend people who are
interested in the language/na...
You can pair script writing w/
storyboarding and tools like Comic
Life take the hard part of comics out
of the way. You do...
This is a great example of low-fi story
telling. Easy to do. You could do this
whole thing in Keynote if you wanted
to, bu...
Can your company evoke this much
emotion in a language most likely
most of your customers can’t read. Be
sure to watch w/o...
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
Storytelling and Interaction Design - From Business to Buttons
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Storytelling and Interaction Design - From Business to Buttons

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This is the talk I gave at From Business to Buttons in Stockholm on April 3, 2014.
Focuses on the power and value of storytelling as a tool and how Interaction Design is made up of the same components of a story when done correctly. Using this framework will lead to better designs.

Published in: Design

Storytelling and Interaction Design - From Business to Buttons

  1. 1. Create among all stakeholders a shared sense of meaning and purpose (aka value) around the solutions within any given set of problem spaces.
  2. 2. Before there was ever design. Before there was the written word. At the dawn of language itself, with tools like fire and stone, there was story.
  3. 3. Stories have been used to engage us, yes, but also to guide us.
  4. 4. Pain doesn’t have to be deadly … just an annoyance.
  5. 5. Leaders, heroes, magic come to our rescue
  6. 6. Without a sense of justice we cannot move forward.
  7. 7. We need not struggle, to be free. The magic for us, is the magic of design.
  8. 8. They demonstrate a new world order, where without the magic, or its cause, we would be irresponsible without.
  9. 9. A story by itself is not so much in the telling.
  10. 10. How to even tell the story to different audiences in this case.
  11. 11. The frames get re-used throughout. With the rest of the system stories reinforce relationships, and create a cultural memory system.
  12. 12. The afikomen is an invention in later versions of the the story telling ritual that adds a game to the evening. It creates an annual anticipation of possible reward. The frames get re-used throughout. With the rest of the system stories reinforce relationships, and create a
  13. 13. What’s wrong w/ this plate? The orange … It has it’s own story.
  14. 14. The story is an anchor of a shared experience that all who hear it can share.
  15. 15. Frames create structure for memory, and for retelling. It creates pathways similar to landmarks.
  16. 16. It even gives us the means for framing how we even craft the story in the first place. Gives us a place to start.
  17. 17. But memory in a photo is not enough.
  18. 18. We create structure so we can remember. The question is an invitation to create a story and once created it lives on it’s.
  19. 19. But because stories are human (or anthropomorphized) we connect deeply at an emotional level when done correctly.
  20. 20. But stories are an externalization. Once externalized they are a mirror that allow us to reflect. No genre of storytelling reflects this better than Science Fiction. Whether the utopia of Star Trek or the distopia of classic Japanese anime or the billions of questions from the shortest of short Phillip K. Dyck stories, we are
  21. 21. As noted above, great stories have lessons for us.
  22. 22. If they don’t engage the different intended audiences, we have failed and so every aspect of a story’s details needs to use the tools of psychological engagement: humor, fear, anticipation, suspense, climatic resolution, exposition, etc. to hold our attention, and create relevance.
  23. 23. So a long time ago, some famous Greek dude, decided to espouse on what makes a narrative. He was a simple man though and came up with …
  24. 24. He said, there is a definite beginning, and since there is invariably more than one word there is definitely an END, but the exciting part is that he said there is … wait for it … a MIDDLE!!!
  25. 25. Fast forward a few millennia and this Prussian guy said this is a good start, but is not enough to make a narrative.
  26. 26. This has hence been expanded on further. And for the designer, it is the last part that closes the loop between acts of a story, or between stories themselves that is most important to consider: transformation. If there is no transformation (positive transformation hopefully) there is no
  27. 27. This is not meant to be comprehensive and often these have different names such as character, setting and plot.
  28. 28. But when you look at their structure in this way you see a direct correlation to what is we do as designers and why story is such a wonderful map for interaction design.
  29. 29. Experience can come from anywhere. Get out. Be with people. Be with nature. Be with industry. Be with yourself in new places. Get your passport stamped A LOT! But also do research. Any and all research is good. Research is experience.
  30. 30. Not doubt about it. Just like everything else we do it takes hard work.
  31. 31. Everyone has a different voice that they prefer for storying telling. For me it is words. I’m not visual. I don’t like to draw. I sorta like to take pictures. I do like to talk and I do like to write. For you it will be something else. But don’t stop looking for collaborators to compliment your weaknesses and enhance your strengths. More than
  32. 32. Do your personas. Create the characters. Craft them from your data of experience gathering.
  33. 33. Ethnography is the best type of experience gathering it. It is personal. It combines both listening and observation so that you get more sensory experience than just interviews or passive observation by themselves.
  34. 34. Get building and do it with people. Anyone. Everyone. Don’t have them build to answer questions, but to drive questions.
  35. 35. Act, play, move, perform.
  36. 36. Build, use, participate
  37. 37. Tell, visualize, share.
  38. 38. Script writing differs from just writing a story. It has structure and form that offers guidance for how direct key elements like actors and cameras through a given part of a story (a scene).
  39. 39. A tool that helps this process even deeper is Adobe Story. I highly recommend people who are interested in the language/narrative side of design to take a look at it.
  40. 40. You can pair script writing w/ storyboarding and tools like Comic Life take the hard part of comics out of the way. You don’t have to think about the framing of your work, or the drawing of simple elements. By using photos instead of drawing (or finding photos online) you can build out comics to tell a story fairly quickly.
  41. 41. This is a great example of low-fi story telling. Easy to do. You could do this whole thing in Keynote if you wanted to, but tools like iMovie would do in a pinch. Persona and his problem scenario are expressed w/ the market space to begin. A strong understanding of the
  42. 42. Can your company evoke this much emotion in a language most likely most of your customers can’t read. Be sure to watch w/o captions. My goal in my career is to craft stories like this for the organizations I work for. I challenge you to do the same.

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