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Observation As Craft

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What do you do every day, every week, outside of your project work to maintain your skills as an observer? This talk talks about how I do that in my life with suggestions for how you can, too.

This version of the talk was given at Web à Québec conference in Quebec City, QBC, Canada on April 5, 2017.

Published in: Design
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Observation As Craft

  1. 1. Observation as Craft Dave Malouf @daveixd
  2. 2. credit - Marc Coleran for Flow. Y’all create these, right?
  3. 3. But you work for these!
  4. 4. Rage against the machine ...
  5. 5. Put up your dukes
  6. 6. It’s everyone’s responsibility
  7. 7. Including you
  8. 8. But what can you do?
  9. 9. Your sensitive side
  10. 10. “Observe customers!” "In the last six weeks, have your team members spent at least two hours watching people experience your product or service?" - Jared Spool
  11. 11. And so we just look at people, right?
  12. 12. Holmes was brilliant, but also methodical.
  13. 13. Forest for the trees
  14. 14. Examples of craft: Eames Lounge Chair
  15. 15. Examples of craft: Mosaic on Dome of Rock
  16. 16. Examples of craft: Vacheron Constantin Watch Examples of craft: Vascheron Constantine
  17. 17. Examples of craft: Joffrey Ballet
  18. 18. Examples of craft: Jimmy Hendrix
  19. 19. Examples of craft: Patrick Stewart in “The Tempest”
  20. 20. Examples of craft: Surgery
  21. 21. Examples of craft: Ethnography
  22. 22. Skills of Ethnography Interview
  23. 23. Skills of Ethnography Interpretation
  24. 24. Skills of Ethnography Pattern Recognition
  25. 25. Skills of Ethnography Self Awareness
  26. 26. Getting to Carnegie Hall?
  27. 27. The camera’s POV
  28. 28. Long Shot
  29. 29. Mid Shot
  30. 30. Close up
  31. 31. Self (emic) Yes, please remember the latin as there will be a quiz at the end of the presentation.
  32. 32. Other (etic)
  33. 33. Environment
  34. 34. Culture Artifacts Technology Language Economy Religion Relationship
  35. 35. or Artifacts cognition & metaphor triggers & activities influence & power goals & motivations
  36. 36. Make it your life
  37. 37. Copenhagen
  38. 38. SCAD
  39. 39. Amsterdam
  40. 40. Density
  41. 41. density
  42. 42. infrastructure
  43. 43. Special equipment
  44. 44. New bikes
  45. 45. Specially equipped
  46. 46. Security
  47. 47. Security
  48. 48. Painted
  49. 49. Speculation thru connections
  50. 50. Confirmation?
  51. 51. new insight
  52. 52. Back to CPH
  53. 53. new equipment
  54. 54. Helmets & Rules
  55. 55. “Interviews”
  56. 56. bike shares
  57. 57. London
  58. 58. Dublin
  59. 59. New York City
  60. 60. Back home
  61. 61. Beyond bicycles
  62. 62. Tokyo: Cultural Lenses Milan: Eco-systems
  63. 63. Things that make you go “Hmmm?”
  64. 64. And you? Find a topic Not your passion That pushes you outside yourself That is human and visual Experience it Visualize it
  65. 65. Go exploring
  66. 66. Keep your brain sharp
  67. 67. Eagle eyes
  68. 68. Puzzle solver
  69. 69. Experience
  70. 70. Dave Malouf @daveixd http://medium.com/@daveixd

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