1. Enter the Design School
Studio
Dave Malouf - @daveixd
(@SCADdotEDU)
Matt Nish-Lapidus - @emenel
(@normativedesign)

2. Who are we?
Dave Matt

4. Today's schedule
Morning: Afternoon:
9:00 - Introduction 1:00 - Creative &
9:15 - Quickfire Challenge Visual Thinking
9:45 - First Crit 1:30 - Exercise 2
10:00 - Art & Expression 2:00 - Third Crit
10:30 - Exercise 1 2:15 - Theory & Criticism
11:30 - Second Crit 2:45 - Exercise 3
3:45 - Final Crit
Lunch: 4:15 - Closing/Feedback
12:00 - 1:00
(shorter than others)

5. Enter the Studio

6. First. the Artist Studio

7. What is design?
You tell me.

8. My 5 E’s of Design
It really is about going
back to basic design.
• Experience
• Externalize
• Envision
• Evaluate
• Execute

9. What does a design studio
do for you?
• Flow • Comfort
• Collision • Focus
• Inspiration • Relaxation
• Connection • Playfulness
• Access

10. Flow

11. Colliding

12. Inspiration
It’s personal. What’s yours?

13. Social

14. Uninhibited Access

15. Playful

16. Let’s get to it
Given everything you have in front of you, in
the next 30min. do the following:
Creatively express your
relationship to time.
(You are not allowed to ask questions.)

17. First Rules of
Being in a Crit
• Ask. Don’t tell.
• Listen. Don’t defend.

18. Questions?
Break!
We’ll be back in 15 minutes

19. Art & Design
Inseparable

20. Art & Design
Can someone tell me what the difference
between the two really are?

21. What is art’s
relationship to design?
Now that is a completely different question,
now isn’t it? Easier, I hope.

22. Is Architecture art or
design or engineering?
Another question not too easy to answer, eh?

23. The Renaissance

24. Jump in time
Bauhaus & Art Deco

25. Design Principles
Maybe even a manifesto

26. Compare &
Evaluate
Qualify impact
without worrying
about success

27. Expose vs.
construct
“It was inside the
marble and I freed
it.” -- Michaelangelo

28. Deconstruct
to
Reconstruct
But to deconstruct
an idea you need to
build it.

29. Tinkering
Exploring
Materials &
Possibilities

30. Refinement
Analytical self-
evaluation

31. Composition
We compose.

32. Balance
Brings moments of
relaxation

33. Contrast
Cause moments of
clear focus & brings
attention.

34. Negative
Space
There is often more
you can do with
less. (not always)

35. Scale
Why is he so big?

36. Materiality
Know the material
you work with.

37. Stick with it ...

38. ... until you can’t

39. Van Gogh

40. Bob Dylan

41. Epiphanies are rare

42. Thomas
Edison
90% perspiration rule.
(all angles explored)

43. Questions?
Next Exercise

44. Let’s get to it ... again
Given everything you have in front of you, in
the next 30min. do the following:
Creatively explore telling
time through sketching.
(You are not allowed to stop before 30min.)

45. First Rules of
Being in a Crit
• Ask. Don’t tell.
• Listen. Don’t defend.