Carrie Ferenec
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Carrie Ferenec

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    Carrie Ferenec Carrie Ferenec Presentation Transcript

    • “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012
    • Benefits of Online Video Viewers stay an average of 6 minutes on websites WITH video. They stay an average of 57 seconds on websites WITHOUT video. PCMA Convening Leaders, 2012
    • Using Video to Promote Attendance
      • Soundbites with Show Organizers
      • Testimonials from Attendees
      • “ In their own words”
      • Attendee Generated
      IAEE Expo Expo 2011
    • “ Do It Yourself” PCMA Convening Leaders, 2012 Let’s Try...
      • Use your feet to zoom
      • Take one giant step closer to subject
      • Frame subject’s head and shoulders in shot
      PCMA Convening Leaders, 2012 Avoid Zooming
      • Splurge for a tripod
      • Set the camera on a stable surface
      • Use two hands with elbows “in”
      • Lean against a wall
      PCMA Convening Leaders, 2012 Steady the Camera
      • Cameras don’t have “selective hearing”
      • Avoid ambient noise
      • Get closer to your subject
      • Shoot with your back to the crowd
      • Be conversational
      PCMA Convening Leaders, 2012 Go to Your “Quiet Place”
      • Give specific reasons to attend
      • Soundbites are Subjective
      • Short, sweet and to the point
      • Identify person speaking
      PCMA Convening Leaders, 2012 Content is King
    • Posting On You Tube
      • Create You Tube Channel
      • Transfer video to your computer
      • Add tags to help with SEO
      • Use You Tube URL for Twitter & Emails
      PCMA Convening Leaders, 2012
    • Don’t Forget Distribution
      • Post on You Tube
      • Post to Facebook
      • Link on Twitter
      • Post on Website
      • Incorporate into Email
      • Use Within Blogs
    • Sample Email Blast
    • “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012