Carrie Ferenec

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Carrie Ferenec

  1. 1. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012
  2. 2. Benefits of Online Video Viewers stay an average of 6 minutes on websites WITH video. They stay an average of 57 seconds on websites WITHOUT video. PCMA Convening Leaders, 2012
  3. 3. Using Video to Promote Attendance <ul><li>Soundbites with Show Organizers </li></ul><ul><li>Testimonials from Attendees </li></ul><ul><li>“ In their own words” </li></ul><ul><li>Attendee Generated </li></ul>IAEE Expo Expo 2011
  4. 4. “ Do It Yourself” PCMA Convening Leaders, 2012 Let’s Try...
  5. 5. <ul><li>Use your feet to zoom </li></ul><ul><li>Take one giant step closer to subject </li></ul><ul><li>Frame subject’s head and shoulders in shot </li></ul>PCMA Convening Leaders, 2012 Avoid Zooming
  6. 6. <ul><li>Splurge for a tripod </li></ul><ul><li>Set the camera on a stable surface </li></ul><ul><li>Use two hands with elbows “in” </li></ul><ul><li>Lean against a wall </li></ul>PCMA Convening Leaders, 2012 Steady the Camera
  7. 7. <ul><li>Cameras don’t have “selective hearing” </li></ul><ul><li>Avoid ambient noise </li></ul><ul><li>Get closer to your subject </li></ul><ul><li>Shoot with your back to the crowd </li></ul><ul><li>Be conversational </li></ul>PCMA Convening Leaders, 2012 Go to Your “Quiet Place”
  8. 8. <ul><li>Give specific reasons to attend </li></ul><ul><li>Soundbites are Subjective </li></ul><ul><li>Short, sweet and to the point </li></ul><ul><li>Identify person speaking </li></ul>PCMA Convening Leaders, 2012 Content is King
  9. 9. Posting On You Tube <ul><li>Create You Tube Channel </li></ul><ul><li>Transfer video to your computer </li></ul><ul><li>Add tags to help with SEO </li></ul><ul><li>Use You Tube URL for Twitter & Emails </li></ul>PCMA Convening Leaders, 2012
  10. 10. Don’t Forget Distribution <ul><li>Post on You Tube </li></ul><ul><li>Post to Facebook </li></ul><ul><li>Link on Twitter </li></ul><ul><li>Post on Website </li></ul><ul><li>Incorporate into Email </li></ul><ul><li>Use Within Blogs </li></ul>
  11. 11. Sample Email Blast
  12. 12. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012

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