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Attracting International Exhibitors to Your Show

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Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick, #pcma12
[object Object],[object Object],[object Object],[object Object],[object Object],Bringing international exhibitors to your show
What is YOUR international knowledge level? (a pop quiz!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Job Titles, Positions and Status: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hard Wall Scheme
Differences: Exhibition Basics US Rest of the World Pipe & Drape (Canada too) Hard Wall/Shell Scheme Unions No Unions Material Handling-Drayage Freight Forwarders Provide General Service Contractor Decorator, No GSC A Booth A Stand Square Feet (100 sq. ft) Square Meters (9m2) Fahrenheit Celsius
Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Differences: Cultural Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a Country Pavilion Sale: ,[object Object],[object Object],[object Object]
Build Excitement Around Your Event ,[object Object],[object Object],[object Object]
Selling Pavilions ,[object Object],[object Object],[object Object],[object Object]
Selling Pavilions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Prospecting - Foreign Gov’t ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object]
Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Answers to the Quiz: True/False ,[object Object],[object Object],[object Object],[object Object]
Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255

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Attracting International Exhibitors to Your Show

  • 1. Strategies for Attracting International Exhibitors - from Home PCMA San Diego, CA January 9. 2012 Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick, #pcma12
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  • 6. Differences: Exhibition Basics US Rest of the World Pipe & Drape (Canada too) Hard Wall/Shell Scheme Unions No Unions Material Handling-Drayage Freight Forwarders Provide General Service Contractor Decorator, No GSC A Booth A Stand Square Feet (100 sq. ft) Square Meters (9m2) Fahrenheit Celsius
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  • 17. Attracting International Exhibitors to Your Show Stephanie Selesnick, CEM International Trade Information, Inc. [email_address] @StephSelesnick Tel:+1.818.591.2255