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Video marketing, How to create an Effective Video

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Learn about video marketing and how to create an effective video

Video marketing, How to create an Effective Video

  1. 1. Video Marketing<br />How to create an Effective Video<br />
  2. 2. What is Video Marketing?<br />The use of video to sell a product or service<br />
  3. 3. Where can you add video?<br />Website<br />Email<br />Webcasting<br />Podcasting<br /> <br />
  4. 4. 5 Reasons why you should add a video on your website <br />1. Videos make material more believable <br />2. Video also grabs the viewers attention. <br /> 3. It adds a personal touch<br />4. Video is more precise than text. <br />5. It is an entertaining multimedia experience, and one that is likely to be shared via viral marketing. <br />
  5. 5. Ways to use your video to build your business<br />DIY and Tutorials, How To…<br />Testimonials<br />Tours (Explain what you do, where you are located, office tour)<br /> Online demonstrations and video series (can use it as training and customer support)<br />Video Newsletters<br />
  6. 6.   10 Reasons Why Video Marketing Works<br /> <br />1. INCREASES BRANDING AND CREDABILITY<br /> <br />2. ACCESSABLE ON-DEMAND<br />3. POWERFUL SALES TOOL<br />4. RETAILERS' ”TO-DO-LIST”<br />5. BLOGGING, VIDEO SHARING & SOCIAL NETWORKING<br /> 6. AWARENESS<br /> 7. ADVERTISING<br /> 8. DEMOGRAPHICS<br />9. BETTER EDUCATED LEADS<br /> 10. RESULTS<br /> <br />
  7. 7. 5 Rules to video marketing success.<br /> <br /> 1. Have a great concept and plan of your videos. <br /> 2. Relay your message well. <br /> 3. Make your videos short but simple. <br /> <br /> 4. Give them a surprise and twist. <br /> <br /> 5. Reach out and give what your target audience needs. <br />
  8. 8.  When creating a video keep in mind:<br /> <br /> Who is the audience for your video?<br /> What do you want them to learn?<br /> What do you want them to feel?<br /> What do they already know?<br /> <br />
  9. 9. Spark Your Video Creativity<br /> <br />1. Educate<br /> <br />2. Answer questions <br /> <br />3. Do a product review<br /> <br />4. Grow your list<br />5. Talk about your case studies and results <br /> <br />6. Tell a story <br /> <br />7. Myths <br /> <br />8.Take your viewers behind the scenes <br /> <br />9. Ask questions and answer them <br />10. Additional video opportunities <br /> <br />
  10. 10. Tools to shooting a good video<br /> <br />Write a script<br />Make sure you have the right supplies<br /> <br />Be mindful of the background<br /> <br />Make sure that you have good lighting <br /> <br /> Use a microphone that is close to the person speaking<br /> <br />Take notice of the noise factor<br /> <br />Set the camera in a flat surface<br /> <br />Take multiple takes<br /> <br /> <br /> <br />
  11. 11. 5 Components of a good video<br /> <br /> 1. Interesting and direct to the target audience<br /> <br /> 2. Informative and/or entertaining<br /> <br /> 3. Leaves the viewer wanting more and feeling the need to go to your website.<br /> 4. Has good potential to be “viral”<br /> <br /> 5. Appear professional<br />
  12. 12. Video Production Do's:<br /> 1. Offer quality content<br />2. Make it personal and be yourself.<br />3. Use quality graphics, and background music (if any).<br />4. Use your own, or at least a live person's voice.<br />5. Use a clean and simple background. <br />5. Make a clear and concise call to action. <br />
  13. 13. Video Production Don'ts:<br />1. Don't just pitch your product/service.<br />2. Don't use a robotic voice-over.<br />3. Avoid being "cheesy" with your graphics, music and pictures.<br /> 4. Don't use a distracting background.<br />
  14. 14. WHAT IS VIDEO SEO?<br />Bringing more people to your video<br />
  15. 15. Components of Video SEO<br />Title <br /> Description<br /> Tags  <br />
  16. 16. 6 Quick Tips to Optimize Your Videos<br /> <br /> 1. Make your title count<br />2. Provide excellent content<br /> 3. Include your URL in your video<br /> 4. Take advantage of video’s branding opportunities <br /> 5. Always provide an HTML link <br /> 6. Go beyond YouTube <br /> <br />
  17. 17. Placing video effectively<br /> <br />Avoid having your video start automatically when visitors arrive to your website. <br /> Make sure it looks professional! .<br /> Keep promotional videos short and lots of camera angle changes<br /> <br /> Smile! <br /> Avoid putting too much video up on your site<br /> Allow them to see your personality<br /> Make sure your video actually has a point! <br /> <br /> Instruct people to view your video<br />
  18. 18. Services To Automate Video Submissions<br />HeySpread<br />Traffic Geyser<br />Video Post Robot<br />

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