TEG xplore Attracting & Growing the Right Conference Audience

•

0 likes•632 views

Velvet Chainsaw Consulting

Segmentation and target marketing strategies for growing large conferences and expositions.

Marketing

1
Strategies For Attracting &
Growing The Right Audience

1.Bucket participant types by attendance justification.

2.Consider approaches to identifying top segments.

3.Discuss how experience design can improve relevance for attraction and loyalty.

Laser approach
Highly amplified
Coherent focused beam

•What audience groups do you segment and market differently to today?
9

•Feel obligated to attend
•Tattoo on the arm
•Measure success not in years, but in # of badge ribbons.
•Board members, retired/life members, committee participants, chapter leaders
•Justification story is based on volunteerism, passion and status.
The Lifers

•Commonly found at meetings where speakers, speak to speakers.
•Academics seeking points for tenure or being published.
•Meeting often has posters as consolation prize.
•Their ticket to the meeting.
•Exhibitors and sponsors view them as influencers.
The Professors

•Primary goal is thought leadership.
•Sometimes guilty of doing a sales pitch.
•May consider upping their ante after getting on the program.
•Big play for consultants and freelancers.
The Content Marketers

•AKA companies that should exhibit
•Interested in networking & BizDev
The Ambushers

•Get ‘em when they’re young
•Students, Residents, etc.
•Exhibitors don’t value
•Low contribution margin
The Rookies

•Expo floor only
•Low investment
•Aisle density
•Good candidates for nurturing & upselling
The Window Shoppers

•True buyers of your networking & education experience
•Rarely attracted by CEU’s
•Segment here and design education to attract them
•Others will follow
Investor Participants

•What are possible obstacles for a segmentation approach with your annual conference?
20

22
Customer or Attendance Centricity
strategic advantage.
Focusing on the right customer for

People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people.
Seth Godin

Design meeting environments that support the latest in brain science around Andragogy, the art & science of Adult Learning. Director of Learning Experiences to lead the charge.
33

“The art of communicating with your customers and prospects without selling.”
Content Marketing Institute

VIP EXPERIENCE – INVITE ONLY
VIP EXPERIENCE *INVITATION ONLY*

Promotion Focus
Prevention Focus
Are one of these Mindsets more dominant?
Marketing messages that resonate are polar opposite.
*Source – Columbia University Motivation Science Center
Approach Pleasure
Avoid Pain
Prevention vs. Promotion

39
What other experience design and attraction strategies work for you?

Others will follow
Attract the right fish…

•Flickr.com
•blog.jerodsandto.net
•www.businesscapturemastery.com
•www.chiefmarketer.com
•Totalmarketexposure.com
•gigaom.com
•empowernetwork.com
•francisgouillart.com
•Marketcopywriterblog.com
•suescaletta.com
•cflaeaglesnets.com
•Picasa. web.google.com
•Commons.wikimedia.com
•www.home-designing.com
•Mayabankovic.wordpress.com
•Blogs.mprnews.org
•www.aiard.org
•Darnwallpapers.com
•Sewanee
•Evomag.com

TEG xplore Attracting & Growing the Right Conference Audience

What's hot

Marketing for early stage start-ups: building your brand

Cecile Thirion

Taking the pain out of communications planning

CharityComms

How to attract and retain the female investor-for the Financial Advisor

Andrea R. Nierenberg

Women, growth and money

Gianfranco Caliri

Your mission or your money staying on course and staying sustainable

NCVO - National Council for Voluntary Organisations

Putting Your Nonprofit Organization on the RIght Philanthropic Path

garyrick23

Association sales professional 102

Association Executives of North Carolina

How to get an investor to fund you

Dr Aniruddha Malpani

National Multiple Sclerosis Society

Thomas Dolan

Events & campaigns

Mental Wealth UK

Consumer Relations International

Ohio University

Funding Female entrepreneurship

Athalie Stegeman

It is critical for the success of your business to understand when outside capital could be right for you, and how to be ready when you need it. Week 4 of Money Month will provide you with the resources you need to develop the right funding strategy, how to access different types of capital, and how to move forward after you get the money. Week 4 will build on all the skills and knowledge from the first three weeks, and provide you the knowledge and confidence necessary to get the funding you need to grow!

Finding External Funding – What is your money future?

Kristin Slice

What an angel investor wants an entrepreneur to know

Dr Aniruddha Malpani

'Where's the fruit cake gone'?

walescva

Fundraising Ireland: Building a Fundraising Strategy - first steps

RonanDRyan

How to raise capital for your company

Accounting Help

Book review on Marketing for Real Estate Agents by Author Johann Paul Gregory

Johann Paul Gregory

Trustee Exchange presentation

Sarah Pinch

Making Events Happen 27.1.11

KateChastey

What's hot (20)

Marketing for early stage start-ups: building your brand

Taking the pain out of communications planning

How to attract and retain the female investor-for the Financial Advisor

Women, growth and money

Your mission or your money staying on course and staying sustainable

Putting Your Nonprofit Organization on the RIght Philanthropic Path

Association sales professional 102

How to get an investor to fund you

National Multiple Sclerosis Society

Events & campaigns

Consumer Relations International

Funding Female entrepreneurship

Finding External Funding – What is your money future?

What an angel investor wants an entrepreneur to know

'Where's the fruit cake gone'?

Fundraising Ireland: Building a Fundraising Strategy - first steps

How to raise capital for your company

Book review on Marketing for Real Estate Agents by Author Johann Paul Gregory

Trustee Exchange presentation

Making Events Happen 27.1.11

Viewers also liked

Event Learning:From Ho-Hum to Oh-Wow!

Velvet Chainsaw Consulting

Meetings contribute more than 35% of the revenue and profit for most organizations, but rarely receive their fair share of investment when it comes to technology. Get the tools you need to develop a technology business case that will gain buy-in from the toughest CFO or CIO critic. Whether you’re bootstrapping or outsourcing technology implementation, this session will help you think more strategically about tech-enabling your conference and processes.

Making the Case for Tech-enabled Meetings

Velvet Chainsaw Consulting

Secrets for Growing Conference Sponsorship Revenues

Velvet Chainsaw Consulting

PCMA 2015 Attendance Marketing Steal These Ideas

Velvet Chainsaw Consulting

As digital technologies advance, chances are your industry partners will require less square footage to show off their products and services. Your challenge is to convert or grow those dollars into sponsorship opportunities that are appreciated by your conference attendees and grow your revenue line. Learner Outcomes: • Gain insights for aligning your sponsorship menu with attendee mattering. • Explore sales strategies for growing sponsorship contribution.

Sponsorship: From Logo Recognition to Attendee Mattering

Velvet Chainsaw Consulting

Moving From Presentation to Participation

Velvet Chainsaw Consulting

Attracting International Exhibitors to Your Show

Velvet Chainsaw Consulting

Viewers also liked (7)

Event Learning:From Ho-Hum to Oh-Wow!

Making the Case for Tech-enabled Meetings

Secrets for Growing Conference Sponsorship Revenues

PCMA 2015 Attendance Marketing Steal These Ideas

Sponsorship: From Logo Recognition to Attendee Mattering

Moving From Presentation to Participation

Attracting International Exhibitors to Your Show

Similar to TEG xplore Attracting & Growing the Right Conference Audience

What Is A Brand…And Why Does It Matter?

4Good.org

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty. Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.

Thought Leadership from the Inside Out

Stacey King Gordon

This “brand 101″ session is designed to help nonprofit leadership and board members understand the basic concepts around developing and maintaining a strong brand: - What it means to brand an organization - How to identify what’s at the core of your organization’s brand - How to build simple messaging frameworks that allow consistent communications of that brand - How to help your organization “walk the walk” and deliver on the promise of your brand

What Is A Brand And What Does It Matter?

4Good.org

Learning Objective: Assess successful mentoring techniques Mentoring is a mutually beneficial practice that provides opportunities both for the mentor and mentee as well as paying dividends for employers. Corporations have discovered that the act of implementing strategic mentoring results in great short- and long-term value. Mentoring creates collaborations, bonds, and buy-in like no other relationship process. This seminar will help you engage in, find, and benefit from mentoring programs. At the end of this seminar, participants will be able to: a. Identify strategic mentoring solutions. b. Examine the benefit of reverse mentoring. c. Explore successful networking strategies that connect people. d. Examine mentoring activities and suggestions that enrich the experience. e. Explore ways to identify and pair successful mentoring matches.

Purpose-Driven Mentoring: How to Find, Pick, and Create Powerful Mentor Relat...

Career Communications Group

Thought Leadership through Social Media for brands

Abhilash Augustine

Colleges That Thrive: Essential Qualities and Characteristics

Stamats

For young professionals, having a mentor is often encouraged and touted; however, knowing how to find and effectively engage in such relationships is not necessarily easy or intuitive. This panel draws on primary and secondary research funded by the Plank Center for Leadership in Public Relations, the expertise of an employee engagement expert, and a public relations professional with experience in both corporate and agency settings to help attendees better understand and navigate mentoring relationships. Panelists will share both personal experiences and research insights derived from a survey of more than 400 millennial PR professionals; interviews with 50+ PR professionals and students across five countries; and a review of nearly 200 mentoring studies and articles. Specific topics include best organizational and interpersonal mentoring practices, mentoring’s role in growing diverse organizations and mentoring’s connection to leadership development. By the end of this session, participants will be able to: • Define what research tells us about mentorship’s value to PR practitioners in both the U.S. and abroad, and its link to PR leadership. • Reflect on the different kinds of mentors (personal, academic, professional) and will learn about the importance of mentorship in growing diverse, inclusive workplaces. • Analyze the 10 best organizational and interpersonal mentoring practices and will receive practical tips and advice for building and fostering them. Features public relations professionals: - Keith Burton, principle, Grayson Emmett Partners - Dr. Diana Martinelli, professor and administrator, West Virginia University - Alicia Thompson, managing director, Porter Novelli

Becoming a PR Leader: The Art and Science of Mentorship

Plank Center for Leadership in Public Relations

Audience Personas

Blair Smith - MBA, CM

Events Management Services Identifying Conference Objectives. Having a very clear set of aims and objectives for your event in terms of what it is to achieve is critical for a host. It is essential that the aims and objectives of your event are defined and agreed upon at the outset. Creating S.M.A.R.T. objectives that relate back to your organization’s purpose and goals will keep you on track throughout your entire event planning process, from venue selection to post-event survey questions. When you have well-defined goals and objectives for your event, it becomes easier to plan events, promote them, and stick to your budget. And when you’re aligned on your goals, it comes through in our messaging, which means you’ll communicate more clearly with attendees.

Q 2 1.Identifying Conference Objectives.pptx

kenneth218994

What Is A Brand…And Why Does It Matter?

4Good.org

Chapter 8 Messaging and Media Strategies 8-1 1. Describe characteristics of great creative minds. 2. Contrast the roles of an agency’s creative department and its business managers/account executives. 3. Discuss how teams manage tensions and promote creativity in integrated marketing communication. 4. Evaluate your own passion for creativity. 8-2 Why Promotion Needs Creativity • How we recognize and define creativity in marketing rests on our understanding of the achievements of acknowledged creative geniuses from the worlds of art, literature, music, science, and politics. • A look at great creative minds—such as Picasso, Gandhi, Freud, Eliot, Stravinsky, Graham, and Einstein—reveals shared sensibilities including a strikingly exuberant self-confidence, (childlike) alertness, unconventionality, and an obsessive commitment to their work. • However, self-confidence at some point becomes crass self-promotion, and an unconstrained childlike ability to see the world as forever new eventually devolves into childish self-indulgence. • In spite of creativity’s downside, it is essential. In today’s world, without creativity there couldn’t be successful brand promotion. 8-3 Why Promotion Needs Creativity, Continued 8-4 Exhibit 8. 1 Seven Creative Geniuses Agencies, Clients, and the Creative Process • The significant effort required to get the right idea, coupled with the client’s apparent ease in dismissing that idea, underlies the contentiousness between an agency’s creative staff and its account executives and clients. • Creatives provoke. Managers restrain. Ads that win awards for creative excellence often make clients uncomfortable and it is one of the manager’s jobs to help keep the client at ease. • All organizations deal with the competing agendas of one department versus another, but in advertising agencies, this competition plays out at an amplified level. • The difficulty of assessing the effectiveness of brand promotion only adds to the problem. Advertising researchers are in the unenviable position of judging the creatives, pitting “science” against art. • In spite of these tensions, creativity is essential to the vitality of brands. Creativity makes a brand, and creativity reinvents established brands in new and desired ways. 8-5 Coordination, Collaboration, and Creativity • There are many sources of conflict and tension in the creation of a promotional mix. Many organizations attempt to address this challenging issue through systematic utilization of teams. • Teams, when effectively managed, will produce outputs that are greater than the sum of their individual parts. Individuals, however, can still perform to their best abilities and cognitive style while benefiting from others’ input and guidance. • Teams need to be managed to promote creative abrasion but limit interpersonal abrasion. They need guidance from a maestro (like a Lee Clow) ...

Chapter 8 Messaging and Media Strategies 8-1

shpopkinkz

Lecture Five - Stakeholders, external and internal

Innovation Forum Publishing

Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"

CILIP ARLG

How Do You Like Your Eggs in the Morning: UCR Conference 2012

University Library Services University of Sunderland

Measuring sources of brand equity By Leroy J. Ebert

LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)

1 eqs higheqleadereffectivese_2

Sudhir Singh

Non-Profit Marketing Communications Strategy

Flint Group

The Practical Pocket Guide to Account Planning [recovered] 19

Kelvin Eziafa Onyeka

Most nonprofit organizations have extremely limited marketing communication budgets, but that doesn’t mean they can’t create and execute effective marketing plans. This webinar is designed to help both leadership and marketing/communications staff think about: Who is the target audience? What are your goals? What are the most effective (and cost effective) ways to reach your target audiences? How will you know what’s working?

Effective Marketing Communications on a Shoestring

4Good.org

Internal and external audiences: developing a strategy to engage hearts and m...

CharityComms

Similar to TEG xplore Attracting & Growing the Right Conference Audience (20)

What Is A Brand…And Why Does It Matter?

Thought Leadership from the Inside Out

What Is A Brand And What Does It Matter?

Purpose-Driven Mentoring: How to Find, Pick, and Create Powerful Mentor Relat...

Thought Leadership through Social Media for brands

Colleges That Thrive: Essential Qualities and Characteristics

Becoming a PR Leader: The Art and Science of Mentorship

Audience Personas

Q 2 1.Identifying Conference Objectives.pptx

What Is A Brand…And Why Does It Matter?

Chapter 8 Messaging and Media Strategies 8-1

Lecture Five - Stakeholders, external and internal

Kay Grieves and Jan Dodshon "How do you like your eggs in the morning?"

How Do You Like Your Eggs in the Morning: UCR Conference 2012

Measuring sources of brand equity By Leroy J. Ebert

1 eqs higheqleadereffectivese_2

Non-Profit Marketing Communications Strategy

The Practical Pocket Guide to Account Planning [recovered] 19

Effective Marketing Communications on a Shoestring

Internal and external audiences: developing a strategy to engage hearts and m...

Recently uploaded

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

riteshhsociall

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

ssuser4571da

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Campfire Stories - Matching Content to Audience Context - Ryan Brock

What is Google Search Console and What is it provide?

A.I. and The Social Media Shift - Mohit Rajhans

The 100x Factor Growth with AI - Susan Diaz

Kraft Mac and Cheese campaign presentation

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Unraveling the Mystery of The Circleville Letters.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

The Science of Landing Page Messaging.pdf

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Digital Strategy Master Class - Andrew Rupert

How to utilize calculated properties in your HubSpot setups

Uncover Insightful User Journey Secrets Using GA4 Reports

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Generative AI Content Creation - Andrew Jenkins

TEG xplore Attracting & Growing the Right Conference Audience

1. 1 Strategies For Attracting & Growing The Right Audience

2. About You 2

3. 1.Bucket participant types by attendance justification.

4. 2.Consider approaches to identifying top segments.

5. 3.Discuss how experience design can improve relevance for attraction and loyalty.

6. Shotgun Approach

7. All things to all people

8. Laser approach Highly amplified Coherent focused beam

9. •What audience groups do you segment and market differently to today? 9

10. 1.Bucket participant types by attendance justification.

11. Attendance Loyalty

12. 12 Not all registrants created equally

13. •Feel obligated to attend •Tattoo on the arm •Measure success not in years, but in # of badge ribbons. •Board members, retired/life members, committee participants, chapter leaders •Justification story is based on volunteerism, passion and status. The Lifers

14. •Commonly found at meetings where speakers, speak to speakers. •Academics seeking points for tenure or being published. •Meeting often has posters as consolation prize. •Their ticket to the meeting. •Exhibitors and sponsors view them as influencers. The Professors

15. •Primary goal is thought leadership. •Sometimes guilty of doing a sales pitch. •May consider upping their ante after getting on the program. •Big play for consultants and freelancers. The Content Marketers

16. •AKA companies that should exhibit •Interested in networking & BizDev The Ambushers

17. •Get ‘em when they’re young •Students, Residents, etc. •Exhibitors don’t value •Low contribution margin The Rookies

18. •Expo floor only •Low investment •Aisle density •Good candidates for nurturing & upselling The Window Shoppers

19. •True buyers of your networking & education experience •Rarely attracted by CEU’s •Segment here and design education to attract them •Others will follow Investor Participants

20. •What are possible obstacles for a segmentation approach with your annual conference? 20

21. 2.Consider approaches to identifying top segments.

22. 22 Customer or Attendance Centricity strategic advantage. Focusing on the right customer for

23.

24.

25. Budget Maker vs. Spender

26. Identify Channels of Influence

27.

28. Future Leaders - Sustainability

29. 3.Discuss how experience design can improve relevance for attraction and loyalty.

30. People will pay for content if it is so unique they can’t get it anywhere else, so fast they benefit from getting it before anyone else, or so related to their tribe that paying for it brings them closer to other people. Seth Godin

31. Message Map

32.

33. Design meeting environments that support the latest in brain science around Andragogy, the art & science of Adult Learning. Director of Learning Experiences to lead the charge. 33

34.

35. “The art of communicating with your customers and prospects without selling.” Content Marketing Institute

36.

37. VIP EXPERIENCE – INVITE ONLY VIP EXPERIENCE *INVITATION ONLY*

38. Promotion Focus Prevention Focus Are one of these Mindsets more dominant? Marketing messages that resonate are polar opposite. *Source – Columbia University Motivation Science Center Approach Pleasure Avoid Pain Prevention vs. Promotion

39. 39 What other experience design and attraction strategies work for you?

40. Others will follow Attract the right fish…

41. •Flickr.com •blog.jerodsandto.net •www.businesscapturemastery.com •www.chiefmarketer.com •Totalmarketexposure.com •gigaom.com •empowernetwork.com •francisgouillart.com •Marketcopywriterblog.com •suescaletta.com •cflaeaglesnets.com •Picasa. web.google.com •Commons.wikimedia.com •www.home-designing.com •Mayabankovic.wordpress.com •Blogs.mprnews.org •www.aiard.org •Darnwallpapers.com •Sewanee •Evomag.com

TEG xplore Attracting & Growing the Right Conference Audience

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to TEG xplore Attracting & Growing the Right Conference Audience

Similar to TEG xplore Attracting & Growing the Right Conference Audience (20)

More from Velvet Chainsaw Consulting

More from Velvet Chainsaw Consulting (20)

Recently uploaded

Recently uploaded (20)

TEG xplore Attracting & Growing the Right Conference Audience