CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 2

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CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 2

  1. 1. Producing eLearning Video on a Budget, Part 2 Hands-On Lab Greg Owen-Boger, VP ©2008© 2013
  2. 2. Down & Dirty Video: Practical strategies for producing engaging eLearning video on a budget ©2008© 2013 Greg Owen-Boger, VP
  3. 3. Co-Presenters Dale Ludwig Founder & President ©2008© 2013 Seth Kannof Director of Photograph y
  4. 4. To view the first part of this presentation, go to http://www.slideshare.net/ ChicagoeLearningShowcase/cets-2013-greg- owenboger-dale-ludwig-seth-kannof-producing- elearning-video-on-a-budget-part-1. Link to Part 1
  5. 5. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations
  6. 6. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations
  7. 7. Types of SMEs
  8. 8. Pre-production • Instructional designer • Technical SME • Script writer Video Production Roles
  9. 9. Production • On-camera talent • Lights, Camera, Sound operator(s) • Content monitor • Coach Video Production Roles Often Overlooked Everyone’s an SME
  10. 10. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations
  11. 11. Focused outward & connected Self-aware In control Comfortable Sees faces & responds Talks with, not at Speaks spontaneously An Effective Presenter, Trainer, Facilitator Engaged in the Conversation
  12. 12. Engagement Skills Connect with listeners X Control thoughts
  13. 13. Focused outward & connected Self-aware In control Comfortable Sees faces & responds Talks with, not at Speaks spontaneously An Effective Video Presenter Engaged in the Conversation
  14. 14. Speak to one person Friendly relationship Solid eye contact to camera Be Specific & Get Personal http://youtu.be/Zduk5uCZy0A
  15. 15. Terry Gsell, Actor/Director Thanks Terry!
  16. 16. Sounding spontaneous is necessary for learner engagement Perfection is not desired Keep your enthusiasm up Additional Thoughts (1 of 2)
  17. 17. Well-thought-out & detailed instructional design are critical for context & connecting dots On-camera talent must know & understand the content and context Additional Thoughts (2 of 2)
  18. 18. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations
  19. 19. Follow the instructional design? Deliver the learning objectives? Be clear & concise? Engage your friend through the camera? And sound conversational? So … How Do You
  20. 20. Two Choices Memorizing
  21. 21. Read a Prompter Pros: Tightly controlled content Cons: Difficult to do well Appearance of reading Two Choices Memorizing Improvise from Notes Pros: Spontaneous sounding Personality can shine Cons: Time consuming
  22. 22. Create Notes & Improvise Around Them http://youtu.be/DVel7EBZS24 Refer to sample script1 4
  23. 23. 1.Video camera 2.Shroud 3.Script/monitor 4.Clear glass or beam splitter 5.Image from subject 6.Image from video monitor Anatomy of a Prompter
  24. 24. iPad
  25. 25. Write the script to be spoken (not read) Use contractions Shorter sentences / run-on sentences Use the talent’s speech pattern and word choice Prompter Tips: The SCRIPT WRITER Prepares
  26. 26. Highlight words to be emphasized Indicate pauses in script Practice out loud Record yourself Edit script until it’s comfortable Prompter Tips: The TALENT Prepares
  27. 27. Relax Speak to one person, keep it friendly Speak at a natural-sounding tempo & cadence Gesture freely Pause to “think” Make sure the words have meaning (comprehend) Prompter Tips: During the Shoot
  28. 28. The goal is to appear natural, not perfect. Ultimately?
  29. 29. Agenda Video Production Basics Guiding Principles Engaging the Camera Engaging Learners on Camera Scripting & Prompters Coaching Others Q&A at Breakout Stations
  30. 30. Create and maintain a pleasant working environment.
  31. 31. Build trust & respect Set expectations No one enjoys seeing themselves on video It’s more challenging than they probably think Time (x2) (at least) Let them know you have their back Before the Shoot
  32. 32. Be set up and ready to go when talent arrives Make sure everyone knows their role Coaching should come from only one person Be patient & ask it of others Playful banter is good, incessant chit-chat is not During the Shoot
  33. 33. Don’t have to be memorized or be perfect Should sound conversational Pause, think, breathe Engage the camera (one person, friendly relationship) Let their personalities shine & keep their enthusiasm up Help Talent Understand
  34. 34. Make them watch and listen Point out and encourage what’s good, make suggestions Review with content monitor Give the talent veto power Reviewing & Approving Takes
  35. 35. Ask them early: How do you want to be perceived? Use their goals as the lens for reviewing takes What do you think: Does she appear credible? Knowledgeable? Engaging? Use Goals as Main Coaching Tool
  36. 36. Ask questions How’d that feel? Are the dots connecting? What’s the most important word? Shall we do that again? Model the tone, mood, energy of the script for them Do NOT provide line readings Other Coaching Tips
  37. 37. Understand what can & can’t be edited Do as many takes as it takes Do not settle for just OK, but do not strive for perfection either Finally…
  38. 38. Agenda Video Production Basics Engaging Learners on Camera Greg: Scripting, Storyboarding, Editing Dale: Directing, Coach ing, Being on- camera Q&A at Breakout Stations Just for Fun Seth: Camera, Lights, Sound
  39. 39. Agenda Video Production Basics Engaging Learners on Camera Q&A at Breakout Stations Just for Fun
  40. 40. eLearning Video Forum
  41. 41. For Fun …After downloading this presentation, click the image to play the video. You may also need to install Quicktime.
  42. 42. TurpinCommunication.com FindYourFocusVideo.com greg@turpincommunication.com dale@turpincommunication.com
  43. 43. A former actor and director, Greg Owen-Boger is now the Vice President of Turpin Communication, a presentation and facilitation skills training company based in Chicago. Schooled in management and the performing arts along with his entrepreneurial spirit, Greg brings a diverse set of skills and experiences to the organization. He joined Turpin in 1995 as a camera man and quickly worked his way up. He now serves as a communication trainer and coach for Turpin’s largest clients. Since 2006, he has overseen all aspects of their eLearning and blended learning platforms including instructional design, script development, video production, on- camera coaching and LMS deployment. He also appears on camera as a subject matter expert. In 2012 Greg led an initiative to launch Find Your Focus Video, a production wing of Turpin Communication, which helps eLearning professionals and small businesses create effective web-based videos on a budget. Greg is the Director of Technology for the Chicagoland Chapter of ASTD and the co-author of the soon-to-be-released book “The Orderly Conversation: Business Presentations Redefined.” He is also one of many contributors to the 2013 book “Master Presenter: Lessons from the World’s Top Experts on Becoming a More influential Speaker.” Greg Owen-Boger

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