B usiness  Video 101   User’s guide for creating  employee-generated video communication
Video Communication is a  casual business conversation that makes things happen and drives results TOO STIFF TOO CUTE
Video is easy to create and the quality is better than ever. <ul><li>Webcam </li></ul><ul><li>Flip Cam </li></ul><ul><li>T...
Pay attention to the production quality of your videos. This guy doesn’t have  to worry about the  quality of his videos. ...
Use a  Webcam  when: <ul><li>You have a good one.  Videotrope recommends the  Logitech 9000  because it has a good lens. N...
Use a  Flip Cam  when  <ul><li>The light in your office is not good and  you need to move around  to a better location </l...
<ul><li>Consider upgrading to higher-quality equipment and working with professional sources when: </li></ul><ul><li>You’r...
<ul><li>Employees want to learn how to use video  as  part of their job </li></ul><ul><li>You’re on the road  on a regular...
<ul><li>A high definition hard disk video camera  </li></ul><ul><li>SONY HDR-XR550V 120GB HDD CAMCORDER  </li></ul><ul><li...
<ul><li>The video will be used over and over,   as in a training video </li></ul><ul><li>The topic is formal,   as in anno...
<ul><li>Craigslist  is a convenient resource for finding professional video talent  </li></ul><ul><li>Hire a videographer ...
<ul><li>Reading from a script.   Don’t! Notes on your hand are fine unless you’re Sarah Palin and get caught </li></ul><ul...
<ul><li>Ignoring appearance basics. Lightly powder anything that shines and  smooth anything rumpled  Better yet, hire a h...
<ul><li>Selecting a poor location to shoot. You may need to experiment with different locations before you hit upon the be...
<ul><li>Coming across overly formal.   Even in a business context, webcam videos are fine if you are sincere and straightf...
<ul><li>Videotrope is this needs to be written </li></ul><ul><li>For more information </li></ul><ul><li>Videotrope.com </l...
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  • Flip cam
  • Selecting a poor location to shoot. Aim for a place without background noise, with simple background and overall soft lighting. A room with a door that closes for privacy is recommended.
  • Videotrope PowerPoint

    1. 1. B usiness Video 101 User’s guide for creating employee-generated video communication
    2. 2. Video Communication is a casual business conversation that makes things happen and drives results TOO STIFF TOO CUTE
    3. 3. Video is easy to create and the quality is better than ever. <ul><li>Webcam </li></ul><ul><li>Flip Cam </li></ul><ul><li>The $2,000 investment toward better-quality videos </li></ul><ul><li>When to hire a professional crew </li></ul>Some choices for creating a video:
    4. 4. Pay attention to the production quality of your videos. This guy doesn’t have to worry about the quality of his videos. He found success by driving around with a webcam stuck to his windshield. His production values were besides the point. http://vimeo.com/9035218 You probably need to consider a few important production tips: }
    5. 5. Use a Webcam when: <ul><li>You have a good one. Videotrope recommends the Logitech 9000 because it has a good lens. No more fishbowl look! </li></ul><ul><li>The location you’ll shoot in is well-lit and quiet </li></ul><ul><li>You’re able to keep it short —under 90 seconds </li></ul><ul><li>You’re going for a personal style </li></ul>
    6. 6. Use a Flip Cam when <ul><li>The light in your office is not good and you need to move around to a better location </li></ul><ul><li>You’re willing to sacrifice some sound quality </li></ul><ul><li>You have a way to steady the cam while you shoot (a tripod is recommended) </li></ul><ul><li>You bought such a cheap webcam that it makes you look fat </li></ul><ul><li>Videotrope recommends: Flip Video </li></ul>
    7. 7. <ul><li>Consider upgrading to higher-quality equipment and working with professional sources when: </li></ul><ul><li>You’re the boss and want your videos to have a more professional look </li></ul><ul><li>You wanna be the boss </li></ul><ul><li>You are in charge of communications </li></ul><ul><li>You think of your videos as films </li></ul>The $2,000 investment toward better quality videos when you want and need to look better.
    8. 8. <ul><li>Employees want to learn how to use video as part of their job </li></ul><ul><li>You’re on the road on a regular basis </li></ul><ul><li>There’s access to someone who can edit your videos for a more professional look </li></ul>When is $2,000 worth it?
    9. 9. <ul><li>A high definition hard disk video camera </li></ul><ul><li>SONY HDR-XR550V 120GB HDD CAMCORDER </li></ul><ul><li>Two lapel microphones </li></ul><ul><li>SONY ECM-44B OMNI-DIRECTIONAL LAVALIER MICS </li></ul><ul><li>One microphone adapter </li></ul><ul><li>  BEACHTEK DXA-4P AUDIO ADAPTER f/AG-DVC10/GL-2 </li></ul><ul><li>One microphone extension cable </li></ul><ul><li>CANARE STARQUAD XLR/M to XLR/F CABLE - 25'/ </li></ul><ul><li>One spare battery </li></ul><ul><li>  IMPACT NP-FH100 LI-ION BATTERY PACK f/SONY </li></ul><ul><li>SONY P-SERIES TRAVEL BATTERY CHARGER/ </li></ul><ul><li>Professional quality tripod </li></ul><ul><li>Pro Vista Tripod with FM 18 Head Headphones to monitor audio levels </li></ul><ul><li>  K77 HEADPHONES Storage/travel bag (fits entire kit less headphones/tripod) </li></ul><ul><li>LOWEPRO NOVA-170 AW SHOULDR BAG (BLACK) </li></ul><ul><li>Adobe Premiere editing software </li></ul><ul><li>One battery charger </li></ul><ul><li>At a video per week, each video produced is less than $35 </li></ul><ul><li>(without Adobe Premiere) </li></ul>Videotrope Case Study: A Client Solution
    10. 10. <ul><li>The video will be used over and over, as in a training video </li></ul><ul><li>The topic is formal, as in announcing quarterly results </li></ul><ul><li>Your business is image-driven— as in the beauty, fashion, hospitality fields </li></ul><ul><li>There is a lot of content and you plan to use a teleprompter </li></ul>When to use a professional video crew
    11. 11. <ul><li>Craigslist is a convenient resource for finding professional video talent </li></ul><ul><li>Hire a videographer with a background in corporate, business-based work </li></ul><ul><li>Before hiring: ask to see samples and get feedback fr om past clients </li></ul><ul><li>Before shooting: meet your videographer to discuss lighting, backgrounds, locations, special requests </li></ul><ul><li>Work out any concerns about budgets, schedules, special situations before th e video shoot </li></ul>Videotrope recommends:
    12. 12. <ul><li>Reading from a script. Don’t! Notes on your hand are fine unless you’re Sarah Palin and get caught </li></ul><ul><li>Going on for too long. Videotrope recommends 90 seconds or less </li></ul><ul><li>Talking too softly. Don’t shout, but do project </li></ul><ul><li>Missing your audience's hot buttons. Test your message before you record </li></ul><ul><li>Staying with just a talking head. Mix it up! Add PowerPoint slides, other video, animation—keep it lively and visual! </li></ul>10 top mistakes
    13. 13. <ul><li>Ignoring appearance basics. Lightly powder anything that shines and smooth anything rumpled Better yet, hire a hair/makeup artist (Craigslist). (Goes for men too.) AVOID: overly-patterned clothing, shiny fabric, go easy on the bling unless it’s really your style </li></ul>10 top mistakes
    14. 14. <ul><li>Selecting a poor location to shoot. You may need to experiment with different locations before you hit upon the best one Aim for a quiet location without ambient noise Look for simple backgrounds and overall soft, even lighting. A room with a door that closes for privacy is recommended AVOID: dark locations, heavy shadows, too-bright sunlight, overhead lighting </li></ul>10 top mistakes
    15. 15. <ul><li>Coming across overly formal. Even in a business context, webcam videos are fine if you are sincere and straightforward </li></ul><ul><li>Not being timely. Your video is competing for attention with CNN. Make sure the content is current </li></ul><ul><li>Choosing the wrong media for the message. Video is great for motivation, excitement, connection. It is not great for data. If your message fits in an excel spreadsheet, then maybe that’s where it belongs </li></ul>10 top mistakes
    16. 16. <ul><li>Videotrope is this needs to be written </li></ul><ul><li>For more information </li></ul><ul><li>Videotrope.com </li></ul><ul><li>623-999-1234 </li></ul>About Videotrope

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