The document discusses tips for creating do-it-yourself videos to promote conferences and events. It notes that websites with video keep viewers engaged for longer than those without. It then provides advice on using video testimonials, framing shots, using a tripod, avoiding ambient noise, including specific reasons to attend, adding tags when posting on YouTube, and distributing the video on multiple platforms.

1. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012

2. Benefits of Online Video Viewers stay an average of 6 minutes on websites WITH video. They stay an average of 57 seconds on websites WITHOUT video. PCMA Convening Leaders, 2012

3. Using Video to Promote Attendance Soundbites with Show Organizers Testimonials from Attendees “ In their own words” Attendee Generated IAEE Expo Expo 2011

4. “ Do It Yourself” PCMA Convening Leaders, 2012 Let’s Try...

5. Use your feet to zoom Take one giant step closer to subject Frame subject’s head and shoulders in shot PCMA Convening Leaders, 2012 Avoid Zooming

6. Splurge for a tripod Set the camera on a stable surface Use two hands with elbows “in” Lean against a wall PCMA Convening Leaders, 2012 Steady the Camera

7. Cameras don’t have “selective hearing” Avoid ambient noise Get closer to your subject Shoot with your back to the crowd Be conversational PCMA Convening Leaders, 2012 Go to Your “Quiet Place”

8. Give specific reasons to attend Soundbites are Subjective Short, sweet and to the point Identify person speaking PCMA Convening Leaders, 2012 Content is King

9. Posting On You Tube Create You Tube Channel Transfer video to your computer Add tags to help with SEO Use You Tube URL for Twitter & Emails PCMA Convening Leaders, 2012

10. Don’t Forget Distribution Post on You Tube Post to Facebook Link on Twitter Post on Website Incorporate into Email Use Within Blogs

11. Sample Email Blast

12. “ Do It Yourself” Video for Conferences Video for Conferences PCMA Convening Leaders, 2012