Your SlideShare is downloading. ×
0
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Social media for journalists
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media for journalists

1,021

Published on

How blogging, Twitter and Facebook can help connect you with your audience

How blogging, Twitter and Facebook can help connect you with your audience

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,021
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social media for journalists<br />How blogging, Twitter and Facebook can help connect you with your audience<br />
  • 2. From tweet to print<br />
  • 3. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />
  • 4. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />
  • 5. From tweet to print<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />Local blogger poststo TwitPic. How do we get him involved?<br />
  • 6. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />
  • 7. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’s post<br />
  • 8. Case study #1<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’s post<br />Mayor Setti Warren calls Reibman, andthe snow is removed<br />
  • 9. Case study #2<br />“Yes we do censorreader comments.<br />“We’ll continue to.”<br />
  • 10. Case study #2<br />“Norton Street” comments onurban-design issues<br />
  • 11. Case study #2<br />“Norton Street” comments onurban-design issues<br />Reveals himself to be Jonathan Hopkins, an architecture student<br />
  • 12. Case study #2<br />“Norton Street” comments onurban-design issues<br />Reveals himself to be Jonathan Hopkins, an architecture student<br />NHI’s Paul Bass accompanies Hopkins on walking tour of city<br />
  • 13. Case study #3<br />SeeClickFix: Your local assignment desk?<br />
  • 14. Case study #3<br />New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”<br />
  • 15. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />
  • 16. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />Business ownerpledges to workwith community<br />
  • 17. Case study #3<br />NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints<br />Business ownerpledges to workwith community<br />NHI story generates another 24 comments from readers<br />
  • 18. Closing thoughts<br />You need to be where your readers are<br />Facebook<br />Twitter<br />YouTube<br />Flickr<br />
  • 19. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Let readers hear the voice of individual reporters and editors<br />Social media are more about listening than broadcasting<br />Encourage audience participation: story ideas, photos and videos<br />
  • 20. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Think of your Web site as a hub<br />Use your site to push readers out to your social-networking places<br />Use your social-networking places to pull readers in to your main site<br />
  • 21. Closing thoughts<br />You need to be where your readers are<br />Don’t just publish your RSS feed<br />Think of your Web site as a hub<br />YOU ARE THE EXPERTS. What is working best for your news organization?<br />
  • 22. (cc) By Dan Kennedy<br />February 4, 2010<br />Some rights reserved<br />Creative Commons license online at:<br />www.dankennedy.net<br />Northeastern University<br />Boston, MA 02115<br />

×