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Social media for journalists
 

Social media for journalists

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How blogging, Twitter and Facebook can help connect you with your audience

How blogging, Twitter and Facebook can help connect you with your audience

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    Social media for journalists Social media for journalists Presentation Transcript

    • Social media for journalists
      How blogging, Twitter and Facebook can help connect you with your audience
    • From tweet to print
    • From tweet to print
      Salem NewsTwitter post goesup at 1:50 p.m.
    • From tweet to print
      Salem NewsTwitter post goesup at 1:50 p.m.
      By 4:30 p.m., a complete story with slideshow and a map
    • From tweet to print
      Salem NewsTwitter post goesup at 1:50 p.m.
      By 4:30 p.m., a complete story with slideshow and a map
      Local blogger poststo TwitPic. How do we get him involved?
    • Case study #1
      Newton blogger Doug Haslam posts photo of snowy sidewalk
    • Case study #1
      Newton blogger Doug Haslam posts photo of snowy sidewalk
      GateHouse’s Greg ReibmanretweetsHaslam’s post
    • Case study #1
      Newton blogger Doug Haslam posts photo of snowy sidewalk
      GateHouse’s Greg ReibmanretweetsHaslam’s post
      Mayor Setti Warren calls Reibman, andthe snow is removed
    • Case study #2
      “Yes we do censorreader comments.
      “We’ll continue to.”
    • Case study #2
      “Norton Street” comments onurban-design issues
    • Case study #2
      “Norton Street” comments onurban-design issues
      Reveals himself to be Jonathan Hopkins, an architecture student
    • Case study #2
      “Norton Street” comments onurban-design issues
      Reveals himself to be Jonathan Hopkins, an architecture student
      NHI’s Paul Bass accompanies Hopkins on walking tour of city
    • Case study #3
      SeeClickFix: Your local assignment desk?
    • Case study #3
      New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”
    • Case study #3
      NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
    • Case study #3
      NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
      Business ownerpledges to workwith community
    • Case study #3
      NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
      Business ownerpledges to workwith community
      NHI story generates another 24 comments from readers
    • Closing thoughts
      You need to be where your readers are
      Facebook
      Twitter
      YouTube
      Flickr
    • Closing thoughts
      You need to be where your readers are
      Don’t just publish your RSS feed
      Let readers hear the voice of individual reporters and editors
      Social media are more about listening than broadcasting
      Encourage audience participation: story ideas, photos and videos
    • Closing thoughts
      You need to be where your readers are
      Don’t just publish your RSS feed
      Think of your Web site as a hub
      Use your site to push readers out to your social-networking places
      Use your social-networking places to pull readers in to your main site
    • Closing thoughts
      You need to be where your readers are
      Don’t just publish your RSS feed
      Think of your Web site as a hub
      YOU ARE THE EXPERTS. What is working best for your news organization?
    • (cc) By Dan Kennedy
      February 4, 2010
      Some rights reserved
      Creative Commons license online at:
      www.dankennedy.net
      Northeastern University
      Boston, MA 02115