Social media for journalists

Social media for journalists
How blogging, Twitter and Facebook can help connect you with your audience

From tweet to print

From tweet to print
Salem NewsTwitter post goesup at 1:50 p.m.

From tweet to print
By 4:30 p.m., a complete story with slideshow and a map

From tweet to print
By 4:30 p.m., a complete story with slideshow and a map
Local blogger poststo TwitPic. How do we get him involved?

Case study #1
Newton blogger Doug Haslam posts photo of snowy sidewalk

Case study #1
GateHouse’s Greg ReibmanretweetsHaslam’s post

Case study #1
GateHouse’s Greg ReibmanretweetsHaslam’s post
Mayor Setti Warren calls Reibman, andthe snow is removed

Case study #2
“Yes we do censorreader comments.
“We’ll continue to.”

Case study #2
“Norton Street” comments onurban-design issues

Case study #2
Reveals himself to be Jonathan Hopkins, an architecture student

Case study #2
Reveals himself to be Jonathan Hopkins, an architecture student
NHI’s Paul Bass accompanies Hopkins on walking tour of city

Case study #3
SeeClickFix: Your local assignment desk?

Case study #3
New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”

Case study #3
NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints

Case study #3
Business ownerpledges to workwith community

Case study #3
Business ownerpledges to workwith community
NHI story generates another 24 comments from readers

Closing thoughts
You need to be where your readers are
Facebook
Twitter
YouTube
Flickr

Closing thoughts
Don’t just publish your RSS feed
Let readers hear the voice of individual reporters and editors
Social media are more about listening than broadcasting
Encourage audience participation: story ideas, photos and videos

Closing thoughts
Think of your Web site as a hub
Use your site to push readers out to your social-networking places
Use your social-networking places to pull readers in to your main site

Closing thoughts
Think of your Web site as a hub
YOU ARE THE EXPERTS. What is working best for your news organization?

(cc) By Dan Kennedy
February 4, 2010
Some rights reserved
Creative Commons license online at:
www.dankennedy.net
Northeastern University
Boston, MA 02115

Social media for journalists

by Dan Kennedy on Feb 04, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 241

Statistics

Social media for journalists — Presentation Transcript

http://www.dankennedy.net	237
http://www.slideshare.net	4