Social media for journalists
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Social media for journalists

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How blogging, Twitter and Facebook can help connect you with your audience

How blogging, Twitter and Facebook can help connect you with your audience

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Social media for journalists Social media for journalists Presentation Transcript

  • Social media for journalists
    How blogging, Twitter and Facebook can help connect you with your audience
  • From tweet to print
  • From tweet to print
    Salem NewsTwitter post goesup at 1:50 p.m.
  • From tweet to print
    Salem NewsTwitter post goesup at 1:50 p.m.
    By 4:30 p.m., a complete story with slideshow and a map
  • From tweet to print
    Salem NewsTwitter post goesup at 1:50 p.m.
    By 4:30 p.m., a complete story with slideshow and a map
    Local blogger poststo TwitPic. How do we get him involved?
  • Case study #1
    Newton blogger Doug Haslam posts photo of snowy sidewalk
  • Case study #1
    Newton blogger Doug Haslam posts photo of snowy sidewalk
    GateHouse’s Greg ReibmanretweetsHaslam’s post
  • Case study #1
    Newton blogger Doug Haslam posts photo of snowy sidewalk
    GateHouse’s Greg ReibmanretweetsHaslam’s post
    Mayor Setti Warren calls Reibman, andthe snow is removed
  • Case study #2
    “Yes we do censorreader comments.
    “We’ll continue to.”
  • Case study #2
    “Norton Street” comments onurban-design issues
  • Case study #2
    “Norton Street” comments onurban-design issues
    Reveals himself to be Jonathan Hopkins, an architecture student
  • Case study #2
    “Norton Street” comments onurban-design issues
    Reveals himself to be Jonathan Hopkins, an architecture student
    NHI’s Paul Bass accompanies Hopkins on walking tour of city
  • Case study #3
    SeeClickFix: Your local assignment desk?
  • Case study #3
    New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”
  • Case study #3
    NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
  • Case study #3
    NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
    Business ownerpledges to workwith community
  • Case study #3
    NHI’s Melissa Bailey writes a story, citing 42SeeClickFix complaints
    Business ownerpledges to workwith community
    NHI story generates another 24 comments from readers
  • Closing thoughts
    You need to be where your readers are
    Facebook
    Twitter
    YouTube
    Flickr
  • Closing thoughts
    You need to be where your readers are
    Don’t just publish your RSS feed
    Let readers hear the voice of individual reporters and editors
    Social media are more about listening than broadcasting
    Encourage audience participation: story ideas, photos and videos
  • Closing thoughts
    You need to be where your readers are
    Don’t just publish your RSS feed
    Think of your Web site as a hub
    Use your site to push readers out to your social-networking places
    Use your social-networking places to pull readers in to your main site
  • Closing thoughts
    You need to be where your readers are
    Don’t just publish your RSS feed
    Think of your Web site as a hub
    YOU ARE THE EXPERTS. What is working best for your news organization?
  • (cc) By Dan Kennedy
    February 4, 2010
    Some rights reserved
    Creative Commons license online at:
    www.dankennedy.net
    Northeastern University
    Boston, MA 02115