Reinventing the Boston Globe

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Some thoughts on the Globe's evolution from a major metropolitan newspaper to a a multi-platform news organization.

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Reinventing the Boston Globe

  1. 1. As the Globe evolves From major metro newspaper to multi-platform news organization
  2. 2. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start
  3. 3. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it
  4. 4. The Boston Globe’s early days • Founded in 1872 and ran into trouble right from the start • Colonel Charles Taylor brought in the following year to save it • Prospered for decades as a Democratic working-class paper
  5. 5. Newspaper Row, 1926
  6. 6. Move to Dorchester, 1958
  7. 7. The golden age, 1965-2005 • Monopoly and near-monopoly status led to great prosperity – At left: Globe editor Tom Winship, 1965-’84
  8. 8. The golden age, 1965-2005 • Globe and other major metros covered the nation and the world – At left: Globe editor Matt Storin, 1992-2001
  9. 9. The golden age, 1965-2005 • Technological and social changes forced a lowering of ambitions – At left: Globe editor Marty Baron, 2001-’12
  10. 10. The Globe’s crisis of 2009
  11. 11. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues
  12. 12. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads
  13. 13. The Globe’s tenuous stability • Digital subscriptions across platforms boosted revenues • Free Boston.com site served casual readers supported by ads • Higher prices positioned print as a luxury product
  14. 14. The John Henry agenda
  15. 15. The John Henry agenda • Move the Globe to the center of a hub-and- spokes model, with specialized content appealing to niche audiences — some of which also finds its way into the Globe itself.
  16. 16. The John Henry agenda • Boston.com — founded in 1995 primarily as a home for Globe stories and photos — will be completely separate, with no Globe content and an as-yet-undefined mission.
  17. 17. The John Henry agenda • Printing presses to be moved to the exurbs while news and business operations are relocated in downtown Boston.
  18. 18. The spokes
  19. 19. The spokes
  20. 20. The spokes
  21. 21. The spokes
  22. 22. Will revenues follow vision? • With online advertising declining in value, the challenge is to find a way to make innovation profitable – At left: Globe editor Brian McGrory, 2013-

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