Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Blog Like a Journalist

7,972 views

Published on

Establishing your voice in the digital age. Some thoughts on how to write a good journalistic blog and on blogging's enduring value in the era of social media.

Published in: Education
  • Be the first to comment

Blog Like a Journalist

  1. 1. Blog Like a Journalist Establishing Your Voice in the Digital Age
  2. 2. Blogging is so 2005
  3. 3. In 2017, social media rule
  4. 4. Even Andrew Sullivan got out
  5. 5. But there’s a downside to social
  6. 6. You can write for yourself. Or you can serve someone else’s agenda without getting paid for it. (Or, like most of us, you can do a little of both.)
  7. 7. A blog is your own digital homestead
  8. 8. What is a blog? Taking the most expansive definition possible, a blog consists of content, usually text or mostly text, that is published online in reverse chronological order.
  9. 9. Dave Winer “A blog is the unedited voiceof a person.”
  10. 10. Elements of a journalistic blog post • Call your audience’s attention to something it doesn’t know
  11. 11. Elements of a journalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source
  12. 12. Elements of a journalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source • Add value by bringing in other sources of information
  13. 13. Elements of a journalistic blog post • Call your audience’s attention to something it doesn’t know • Link to the source of your information; quote (but not too much) from your source • Add value by bringing in other sources of information • Offer your own perspective and analysis; strive for disciplined informality
  14. 14. How to keep it going • Choose a beat that’s narrow but not too narrow
  15. 15. How to keep it going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list
  16. 16. How to keep it going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience”
  17. 17. How to keep it going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience” • If you’re not doing original reporting, stay away from talking about motives
  18. 18. How to keep it going • Choose a beat that’s narrow but not too narrow • Compile a wide-ranging reading list • Engage with “the former audience” • If you’re not doing original reporting, stay away from talking about motives • Learn to use photos within the limits of copyright law
  19. 19. Platforms • WordPress.com is free, user-friendly and modest in its ambitions
  20. 20. Platforms • WordPress.com is free, user-friendly and modest in its ambitions • Easy upgrade path to WordPress.org if you want more control
  21. 21. Platforms • WordPress.com is free, user-friendly and modest in its ambitions • Easy upgrade path to WordPress.org if you want more control • Tumblr, Medium and Blogger all have their good and bad points
  22. 22. How often should you blog? The old rule was as often as possible — once a day or more. Social media and WordPress’ email option have lessened the stress.
  23. 23. Blogging can help you stand out from the crowd
  24. 24. Blogging can help you stand out from the crowd • Be part of a larger conversation
  25. 25. Blogging can help you stand out from the crowd • Be part of a larger conversation • Hone your journalistic voice
  26. 26. Blogging can help you stand out from the crowd • Be part of a larger conversation • Hone your journalistic voice • Enhance your career
  27. 27. And it’s fun
  28. 28. www.universalhub.com
  29. 29. www.pictureboston.com
  30. 30. www.dankennedy.net
  31. 31. blacksnob.com
  32. 32. www.dailykos.com
  33. 33. talkingpointsmemo.com/edblog
  34. 34. www.washingtonpost.com/blogs /right-turn
  35. 35. Photo credits • Andrew Sullivan (cc) 2006 by Trey Ratcliff • Mark Zuckerberg (cc) 2008 by kris krüg • Blogger (cc) by Gregg Richards • Dave Winer (cc) by Josh Bancroft
  36. 36. (cc) 2015 and 2017 by Dan Kennedy Creative Commons license online at www.dankennedy.net For more information, see “Blog Like a Journalist: The Revolutionary Gleam Has Faded. Yet Blogging Remains at the Center of the Digital Media Toolbox,” by Dan Kennedy. Medium, August 13, 2014. School of Journalism Northeastern University Boston, MA 02115

×