Twitter: An Introduction for Librarians


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Twitter: An Introduction for Librarians

  1. 1. Veronica Rutter, New City Library [email_address]
  2. 2. <ul><ul><li>Blogging emerged in the late nineties.  </li></ul></ul><ul><ul><li>Text messaging rises in popularity c.2005  </li></ul></ul><ul><ul><li>Jack Dorsey of the podcasting company Odeo proposed the merging of text messaging with blogging.   </li></ul></ul><ul><ul><li>March 21, 2006, Dorsey sends the first tweet 'just setting up my twttr'.  The product was originally called twittr to mimic the Flickr.  </li></ul></ul><ul><ul><li>Like many internet products, Twitter started in the hands of teens. It rapidly rose in popularity among adults.  </li></ul></ul>
  3. 5. <ul><li>Tweet- To send a message to Twitter. It must be 140 characters or less including all punctuation and spaces. Past tense: tweeted. </li></ul><ul><li>Retweet- the re-posting of an interesting tweet from another twitterer. </li></ul><ul><li>  </li></ul><ul><li>Hash tag- A way of organizing Tweets for Twitter search engines. Users simply prefix a message with a community driven hash tag to enable others to discover relevant posts. i.e. I'm going to #cil2010. </li></ul><ul><li>Follower- Someone who has subscribed to your account. </li></ul><ul><li>  </li></ul><ul><li>Fail Whale- The endearing picture of a whale that informs you Twitter is down.   </li></ul>
  4. 6. <ul><li>The Iran election brought tremendous media attention to Twitter. It was nearly the only way information was getting out of the country. </li></ul><ul><li>The Mars Phoenix Lander tweeted about the discovery of ice on Mars. </li></ul><ul><li>Blame Drew’s Cancer </li></ul>
  5. 8. <ul><li>The most common approach is listing upcoming events and closures. This acts much like an RSS feed. </li></ul><ul><li>Others utilize Twitter as an extension of the reference desk, answering questions posed to them. </li></ul><ul><li>Twitter can also work as an entrance point. Provide shortened links to other articles, pictures and videos around the internet. </li></ul>
  6. 9. <ul><li>The largest library following on Twitter goes to NYPL with over 30,000 followers. </li></ul><ul><ul><li>Houston Public Library comes in second with 5,000 followers. </li></ul></ul><ul><li>Locally, Nyack Library has a very lively Twitter feed with 86 followers. This may not seem like a lot, but the numbers are much stronger than the average followers on a local Facebook page. </li></ul>
  7. 10. <ul><li>Twitter updates should be pithy summations of a larger idea. </li></ul><ul><li>Links are always appreciated. Twitter readers don’t necessarily want to stop at 140 characters. </li></ul><ul><li>Go light on netspeak. You don’t want to sound like a lolcat. </li></ul><ul><ul><li>Good Tweet: The Nyack Library is closed today, Friday February 26th. </li></ul></ul><ul><ul><li>Bad Tweet: omg srsly, we rly r closed. </li></ul></ul>
  8. 11. <ul><li>Yes! It’s always a good idea to have a presence. </li></ul><ul><ul><li>However. You must commit. Twitter users thrive on continuous updating. If you want to create a Twitter account to play around with try a personal account first. </li></ul></ul><ul><li>Have a goal. That goal should not be amount of followers. </li></ul><ul><ul><li>Create a new way to update people on events. </li></ul></ul><ul><ul><li>Post links to reviews on Summer Reading books. </li></ul></ul><ul><ul><li>Reach parents in a place they already spend a lot of time. </li></ul></ul>
  9. 12. <ul><li>Questions? Comments? </li></ul><ul><li>These slides will be posted on Slideshare. </li></ul><ul><li>You can e-mail me at [email_address] . </li></ul>