Using Social Media  to Find Sources,    Break Newsand Attract Attention              David Sheets     President, St. Louis...
First, a clarification:
First, a clarification:  Journalism is not dead
First, a clarification:   Journalism  is not deadIt’s just very, very badly injured
But do not fear.
But do not fear.There is no better timeto become a journalist
Now, perhaps more than ever,journalists are crucial to the future           of this republic
Journalists must:
Journalists must:• Find facts
Journalists must:• Find facts• Recognize bias
Journalists must:• Find facts• Recognize bias• Distinguish news from opinion
Journalists must:• Find facts• Recognize bias• Distinguish news from opinion• Do all of this ‘without fear or favor’
What does that mean?
What does that mean?• Seek facts without personal gain
What does that mean?• Seek facts without personal gain• Question authority, respectfully
What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criti...
What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criti...
What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criti...
Commit yourself to these factsand readers, listeners, viewers   become better citizens.
Commit yourself to these factsand readers, listeners, viewers   become better citizens.  And you become a better         j...
So, how do you do that?
These used to be a reporter’s       primary tools:
These used to be a reporter’s       primary tools:
These used to be a reporter’s       primary tools:
These used to be a reporter’s       primary tools:
Today, we use ...
Today, we use ...
But how do you use thesetools for gathering news?
But how do you use thesetools for gathering news?  Here are five ways ...
1) Watching for trends
Example: MutinyRadio.org
Example: MutinyRadio.orgDJ Aaron Lazenby wasscanning Twitter one nightlast year and saw#iranelection trending.
Example: MutinyRadio.orgDJ Aaron Lazenby wasscanning Twitter one nightlast year and saw#iranelection trending.He stayed up...
The interviews he compiled were picked upby CNN’s iReport, a Web venue for citizen         journalism, and went viral.
The interviews he compiled were picked upby CNN’s iReport, a Web venue for citizen         journalism, and went viral.Laze...
The interviews he compiled were picked up by CNN’s iReport, a Web venue for citizen          journalism, and went viral. L...
Example: USA Today
Example: USA TodayCorrespondent KittyYancey wrote aboutprice gouging at somehotels and also usedTwitter as a resource.
Example: USA TodayCorrespondent KittyYancey wrote aboutprice gouging at somehotels and also usedTwitter as a resource.She ...
Example: Student reporting
Example: Student reportingElliot Volkman learned throughFacebook that a student hadfallen partially through thefloor of her...
Example: Student reportingElliot Volkman learned throughFacebook that a student hadfallen partially through thefloor of her...
Residents and employees sent Volkman photosand information — information he used for a story that won him a Georgia Colleg...
Residents and employees sent Volkman photosand information — information he used for a story that won him a Georgia Colleg...
‘I did a lot of my information-gathering via      social networking sites,’ Volkman said.‘I would not have been able to (g...
Keep in mind, you can’t do all of your reporting this way.
Keep in mind, you can’t do all of your reporting this way.  One old-fashioned tool remains the best available for gatherin...
That’s right ...
That’s right ...... your shoes
2) Establishing sources
The Yellow Pages of today:
The Yellow Pages of today:
The Yellow Pages of today:  Contains more than 900 million memberssearchable by name, occupation and network,            a...
Example: RedEye
Example: RedEyeTracy Swartz, transit writer forthe pop culture tabloid, usedFacebook to keep in contactwith bus drivers so...
Example: The Associated Press
Example: The Associated PressLauren McCullough,social networkingmanager, said Facebookwas key in learningabout the shootin...
Example: The Associated PressLauren McCullough,social networkingmanager, said Facebookwas key in learningabout the shootin...
3) Crowdsourcing
3) Crowdsourcing    It’s the act of outsourcing tasks,traditionally performed by an employee to an undefined, large group o...
Many news events were not photographed by professional photographers but bystanders. The AP’s McCullough refers to the cra...
Many news events were not photographed by professional photographers but bystanders. The AP’s McCullough refers to the cra...
The image was attached to this tweet:
The image was attached to this tweet:
McCullough first noticed rumblings about       the crash on social media.
McCullough first noticed rumblings about         the crash on social media.  ‘I very quickly was on Twitter and Facebookand...
Crowdsourcing for journalists:
Crowdsourcing for journalists:Help a Reporter Out:Where reporters andsources can connect.You ask a question,HARO tries to ...
Crowdsourcing for journalists:Help a Reporter Out:Where reporters andsources can connect.You ask a question,HARO tries to ...
4) Sharing and vetting stories
Brian Stelter, who did the Media Decoder blog:  ‘The best way for me ... is to write a rough  draft of a story, put it on ...
Stelter broke the story in 2011that ‘The Daily        Show’ and the ‘Colbert Report’              were leaving Hulu.He pos...
‘It would be hard to survey random readersabout that information in the hour that I had to improve the story,’ Stelter sai...
Sharing expands your reach:
Sharing expands your reach:
Sharing expands your reach:  About 200,000 print readers daily
Sharing expands your reach:  About 200,000 print readers daily
Sharing expands your reach:  About 200,000 print readers daily  About 2 million online readers daily    (not including mob...
5) Branding
5) BrandingSocial media is a great way to connectwith communities and establish yourself            as an expert.
Evan Benn
Evan BennThe St. Louis Post-Dispatch feature editor hasbecome the go-to guy for news about brews inthe region. In just two...
From that last year,Benn produced‘Brew in The Lou,’ aguide to making anddrinking beer in theSt. Louis area. It isone of th...
From that last year,Benn produced‘Brew in The Lou,’ aguide to making anddrinking beer in theSt. Louis area. It isone of th...
Benn studied the market and realized thatnobody was writing about beer in St. Louis   — one of the nation’s beer capitals.
Benn studied the market and realized thatnobody was writing about beer in St. Louis   — one of the nation’s beer capitals....
Debra Bass
Debra BassAnother Post-Dispatch feature writer, sherealized the St. Louis area’s distinguishedhistory in fashion and texti...
Now, Bass is a regular at fashion shows around  the nation and she does TV and webcast    reports regularly for national m...
Derrick Goold
Derrick GooldWriter of all things Cardinals, Goold tweets,writes two blogs, posts on Facebook, writesnewspaper stories, do...
Despite everything on hisplate, he found time to writea book, too. It’s also one ofthe most popular titles inthe region.Yo...
Despite everything on hisplate, he found time to writea book, too. It’s also one ofthe most popular titles inthe region.Yo...
To summarize, journalistsare using social media to:
To summarize, journalists   are using social media to:• Watch for trends
To summarize, journalists   are using social media to:• Watch for trends• Establish sources
To summarize, journalists   are using social media to:• Watch for trends• Establish sources• Crowdsource
To summarize, journalists   are using social media to:• Watch for trends• Establish sources• Crowdsource• Share their stor...
To summarize, journalists   are using social media to:• Watch for trends• Establish sources• Crowdsource• Share their stor...
So, how do you get started?
So, how do you get started?• Create an online portfolio. It doesn’t have  to be fancy, but it should represent your  skill...
• Blog … if you haven’t started already.  It shows you can write or produce  consistently and demonstrates your  commitmen...
• Hand out business cards. These help remind  people who you are. Then you can shoot  them an email to set up a meeting la...
• Hand out business cards. These help remind DAVID SHEETS  people who you are. Then you can shoot                900?N.?TU...
• Get a new wardrobe. T-shirts and flip-flops  won’t cut it.You’ll need a makeover that  says, ‘Im a professional journalist.’
• Get a new wardrobe. T-shirts and flip-flops  won’t cut it.You’ll need a makeover that  says, ‘Im a professional journalist...
• Chat up your professors, instructors.  They may know where jobs are and give  you ideas on blogging topics. At least the...
• Chat up your professors, instructors.  They may know where jobs are and give  you ideas on blogging topics. At least the...
Using Social Media  to Find Sources,    Break Newsand Attract Attention              David Sheets     President, St. Louis...
Social Media Tips for Journalists
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Social Media Tips for Journalists

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A guide on how you can use social media to find sources, break news and attract attention.

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  • Social Media Tips for Journalists

    1. 1. Using Social Media to Find Sources, Break Newsand Attract Attention David Sheets President, St. Louis Chapter Society of Professional Journalists
    2. 2. First, a clarification:
    3. 3. First, a clarification: Journalism is not dead
    4. 4. First, a clarification: Journalism is not deadIt’s just very, very badly injured
    5. 5. But do not fear.
    6. 6. But do not fear.There is no better timeto become a journalist
    7. 7. Now, perhaps more than ever,journalists are crucial to the future of this republic
    8. 8. Journalists must:
    9. 9. Journalists must:• Find facts
    10. 10. Journalists must:• Find facts• Recognize bias
    11. 11. Journalists must:• Find facts• Recognize bias• Distinguish news from opinion
    12. 12. Journalists must:• Find facts• Recognize bias• Distinguish news from opinion• Do all of this ‘without fear or favor’
    13. 13. What does that mean?
    14. 14. What does that mean?• Seek facts without personal gain
    15. 15. What does that mean?• Seek facts without personal gain• Question authority, respectfully
    16. 16. What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criticism
    17. 17. What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criticism• Look past the obvious
    18. 18. What does that mean?• Seek facts without personal gain• Question authority, respectfully• Ignore personal, emotional criticism• Look past the obvious• Understand that your first obligation is to inform the public
    19. 19. Commit yourself to these factsand readers, listeners, viewers become better citizens.
    20. 20. Commit yourself to these factsand readers, listeners, viewers become better citizens. And you become a better journalist
    21. 21. So, how do you do that?
    22. 22. These used to be a reporter’s primary tools:
    23. 23. These used to be a reporter’s primary tools:
    24. 24. These used to be a reporter’s primary tools:
    25. 25. These used to be a reporter’s primary tools:
    26. 26. Today, we use ...
    27. 27. Today, we use ...
    28. 28. But how do you use thesetools for gathering news?
    29. 29. But how do you use thesetools for gathering news? Here are five ways ...
    30. 30. 1) Watching for trends
    31. 31. Example: MutinyRadio.org
    32. 32. Example: MutinyRadio.orgDJ Aaron Lazenby wasscanning Twitter one nightlast year and saw#iranelection trending.
    33. 33. Example: MutinyRadio.orgDJ Aaron Lazenby wasscanning Twitter one nightlast year and saw#iranelection trending.He stayed up all nightdiscussing the subject andconnected with sources heused for a broadcast via Skype.
    34. 34. The interviews he compiled were picked upby CNN’s iReport, a Web venue for citizen journalism, and went viral.
    35. 35. The interviews he compiled were picked upby CNN’s iReport, a Web venue for citizen journalism, and went viral.Lazenby said his interactions on Twitter madethe sources comfortable in dealing with him.
    36. 36. The interviews he compiled were picked up by CNN’s iReport, a Web venue for citizen journalism, and went viral. Lazenby said his interactions on Twitter made the sources comfortable in dealing with him.‘Reading through tweet histories really can giveyou a good idea if the person is for real or not,’ he said
    37. 37. Example: USA Today
    38. 38. Example: USA TodayCorrespondent KittyYancey wrote aboutprice gouging at somehotels and also usedTwitter as a resource.
    39. 39. Example: USA TodayCorrespondent KittyYancey wrote aboutprice gouging at somehotels and also usedTwitter as a resource.She noticed complaints following a snow stormin the Northeast. She typed ‘snow’ and ‘hotel’into search. Numerous tweets revealed hotelsdoubling their prices for snowbound guests
    40. 40. Example: Student reporting
    41. 41. Example: Student reportingElliot Volkman learned throughFacebook that a student hadfallen partially through thefloor of her living room in anapartment building nearcampus.
    42. 42. Example: Student reportingElliot Volkman learned throughFacebook that a student hadfallen partially through thefloor of her living room in anapartment building nearcampus.He made connections with people who lived inthe building and learned it had been citedseveral times for being run down
    43. 43. Residents and employees sent Volkman photosand information — information he used for a story that won him a Georgia College Press Association Award.
    44. 44. Residents and employees sent Volkman photosand information — information he used for a story that won him a Georgia College Press Association Award. The building’s owners were forced to maketens of thousands of dollars in improvements
    45. 45. ‘I did a lot of my information-gathering via social networking sites,’ Volkman said.‘I would not have been able to (get the story) without them.’
    46. 46. Keep in mind, you can’t do all of your reporting this way.
    47. 47. Keep in mind, you can’t do all of your reporting this way. One old-fashioned tool remains the best available for gathering information:
    48. 48. That’s right ...
    49. 49. That’s right ...... your shoes
    50. 50. 2) Establishing sources
    51. 51. The Yellow Pages of today:
    52. 52. The Yellow Pages of today:
    53. 53. The Yellow Pages of today: Contains more than 900 million memberssearchable by name, occupation and network, among other topics
    54. 54. Example: RedEye
    55. 55. Example: RedEyeTracy Swartz, transit writer forthe pop culture tabloid, usedFacebook to keep in contactwith bus drivers so they cancommunicate without leavingan email trail from work.
    56. 56. Example: The Associated Press
    57. 57. Example: The Associated PressLauren McCullough,social networkingmanager, said Facebookwas key in learningabout the shootings atVirginia Tech in 2007.
    58. 58. Example: The Associated PressLauren McCullough,social networkingmanager, said Facebookwas key in learningabout the shootings atVirginia Tech in 2007.‘Since then, it has been an important partof our news-gathering process,’ she said.
    59. 59. 3) Crowdsourcing
    60. 60. 3) Crowdsourcing It’s the act of outsourcing tasks,traditionally performed by an employee to an undefined, large group of people or community (a ‘crowd’), through an open call
    61. 61. Many news events were not photographed by professional photographers but bystanders. The AP’s McCullough refers to the crash of US Airways flight 1549 in the Hudson River.
    62. 62. Many news events were not photographed by professional photographers but bystanders. The AP’s McCullough refers to the crash of US Airways flight 1549 in the Hudson River.
    63. 63. The image was attached to this tweet:
    64. 64. The image was attached to this tweet:
    65. 65. McCullough first noticed rumblings about the crash on social media.
    66. 66. McCullough first noticed rumblings about the crash on social media. ‘I very quickly was on Twitter and Facebookand Flickr and YouTube and ... stumbled on Janis Krum’s iconic photo and began a process to get in touch with him and to find out where he was and where he had taken the photo and whether it was something that we could distribute,’ she said.
    67. 67. Crowdsourcing for journalists:
    68. 68. Crowdsourcing for journalists:Help a Reporter Out:Where reporters andsources can connect.You ask a question,HARO tries to findanswers from reportersas well as sources.
    69. 69. Crowdsourcing for journalists:Help a Reporter Out:Where reporters andsources can connect.You ask a question,HARO tries to findanswers from reportersas well as sources.At last check there were about 103,000 sourcesand 30,000 journalists listed on the site
    70. 70. 4) Sharing and vetting stories
    71. 71. Brian Stelter, who did the Media Decoder blog: ‘The best way for me ... is to write a rough draft of a story, put it on one of our blogs, tweet about that rough draft, ask people for feedback ... questions and comments, and then improve my story based on what they say before it gets into print.’
    72. 72. Stelter broke the story in 2011that ‘The Daily Show’ and the ‘Colbert Report’ were leaving Hulu.He posted a draft of his story online and was able to gather enough reader opinion to include a couple paragraphs at the end about what people thought.
    73. 73. ‘It would be hard to survey random readersabout that information in the hour that I had to improve the story,’ Stelter said. ‘But thanks to Twitter and Facebook and other websites, I was able to tap into reader opinions and I was able to ... improve the story.’ ‘The Daily Show’ and ‘Colbert Report’ have since returned to Hulu.
    74. 74. Sharing expands your reach:
    75. 75. Sharing expands your reach:
    76. 76. Sharing expands your reach: About 200,000 print readers daily
    77. 77. Sharing expands your reach: About 200,000 print readers daily
    78. 78. Sharing expands your reach: About 200,000 print readers daily About 2 million online readers daily (not including mobile readers)
    79. 79. 5) Branding
    80. 80. 5) BrandingSocial media is a great way to connectwith communities and establish yourself as an expert.
    81. 81. Evan Benn
    82. 82. Evan BennThe St. Louis Post-Dispatch feature editor hasbecome the go-to guy for news about brews inthe region. In just two years, he has made the‘Hip Hops’ blog at STLtoday.com one of themost read on the site.
    83. 83. From that last year,Benn produced‘Brew in The Lou,’ aguide to making anddrinking beer in theSt. Louis area. It isone of the best-selling local bookson the market.
    84. 84. From that last year,Benn produced‘Brew in The Lou,’ aguide to making anddrinking beer in theSt. Louis area. It isone of the best-selling local bookson the market.And why?
    85. 85. Benn studied the market and realized thatnobody was writing about beer in St. Louis — one of the nation’s beer capitals.
    86. 86. Benn studied the market and realized thatnobody was writing about beer in St. Louis — one of the nation’s beer capitals. Instead of writing about everything andanything, as most people do, he identifieda need and became a specialist. Now he’s considered an expert
    87. 87. Debra Bass
    88. 88. Debra BassAnother Post-Dispatch feature writer, sherealized the St. Louis area’s distinguishedhistory in fashion and textiles wasn’t getting itsdue. The city has long ties to the big fashionindustries in New York and Europe.
    89. 89. Now, Bass is a regular at fashion shows around the nation and she does TV and webcast reports regularly for national media.
    90. 90. Derrick Goold
    91. 91. Derrick GooldWriter of all things Cardinals, Goold tweets,writes two blogs, posts on Facebook, writesnewspaper stories, does TV and radiointerviews and podcasts on St. Louis’ favoritetopic — all on deadline. The job is big, broadand consumes much of his time.
    92. 92. Despite everything on hisplate, he found time to writea book, too. It’s also one ofthe most popular titles inthe region.You’ll find it atjust about any grocery, aswell as local bookstores.
    93. 93. Despite everything on hisplate, he found time to writea book, too. It’s also one ofthe most popular titles inthe region.You’ll find it atjust about any grocery, aswell as local bookstores.Goold proves another key point:Finding a niche means making a commitment,one that could take up a lot of your time
    94. 94. To summarize, journalistsare using social media to:
    95. 95. To summarize, journalists are using social media to:• Watch for trends
    96. 96. To summarize, journalists are using social media to:• Watch for trends• Establish sources
    97. 97. To summarize, journalists are using social media to:• Watch for trends• Establish sources• Crowdsource
    98. 98. To summarize, journalists are using social media to:• Watch for trends• Establish sources• Crowdsource• Share their stories
    99. 99. To summarize, journalists are using social media to:• Watch for trends• Establish sources• Crowdsource• Share their stories• Establish a ‘brand’ that calls attention to their expertise
    100. 100. So, how do you get started?
    101. 101. So, how do you get started?• Create an online portfolio. It doesn’t have to be fancy, but it should represent your skills. It serves as a destination for people who find you on search engines
    102. 102. • Blog … if you haven’t started already. It shows you can write or produce consistently and demonstrates your commitment to journalism. And it doesn’t have to be just writing — include whatever medium is your specialty
    103. 103. • Hand out business cards. These help remind people who you are. Then you can shoot them an email to set up a meeting later, ask if they’re hiring, or just chat over coffee. Re-create the card electronically, too.
    104. 104. • Hand out business cards. These help remind DAVID SHEETS people who you are. Then you can shoot 900?N.?TUCKER?BLVD.? ST.?LOUIS,?MO?63101-1099 Sports Content Editor Advertising?Account?Executive-Retail? 900?N.?TUCKER ST.?LOUIS,?MO them an email to set up a meeting later, ask 900 N. TUCKER BLVD. www.STLtoday.com ST. LOUIS, MO 63101-1099 > PHONE:??314-340-8531 > PHONE: 314-340-8389 FAX:??314-340-3140?or?314-340-3141 CELL: 314-971-0073 900 N. TUCKER BLVD. www.STLtoday.c ST. LOUIS, MO 63101-109 TOLL?FREE:??800-365-0820?Ext.?8531 if they’re hiring, or just chat over coffee. St. Louis Chapter president E-MAIL: dsheets@post-dispatch.com PAGER:??314-245-0114 TWITTER:??314-267-1144 CELL: @DKSheets St. Louis Chapter presiden Re-create the card electronically, too. Society of Professional Journalists FACEBOOK: david.sheets E-MAIL:??bcollins@post-dispatch.com Society of Professional Jou DAVID SHEETS 900?N.?TUCKER?BLVD.? Sports Content Editor 900?N.?TUCKER ST.?LOUIS,?MO?63101-1099 Advertising?Account?Executive-Retail? ST.?LOUIS,?MO 900 N. TUCKER BLVD. > PHONE:??314-340-8531 900 N. TUCKER BLVD. > PHONE: 314-340-8389 www.STLtoday.com ST. LOUIS, MO 63101-1099 FAX:??314-340-3140?or?314-340-3141 www.STLtoday.c ST. LOUIS, MO 63101-109 CELL: 314-971-0073 TOLL?FREE:??800-365-0820?Ext.?8531 E-MAIL: dsheets@post-dispatch.com PAGER:??314-245-0114 St. Louis Chapter president TWITTER:??314-267-1144 CELL: @DKSheets St. Louis Chapter presiden Society of Professional Journalists FACEBOOK: david.sheets E-MAIL:??bcollins@post-dispatch.com Society of Professional Jou
    105. 105. • Get a new wardrobe. T-shirts and flip-flops won’t cut it.You’ll need a makeover that says, ‘Im a professional journalist.’
    106. 106. • Get a new wardrobe. T-shirts and flip-flops won’t cut it.You’ll need a makeover that says, ‘Im a professional journalist.’• Clean up your social networking sites. Blue language and photos from drinking parties are no help when it comes to making a good first impression on your potential audience, or potential employer
    107. 107. • Chat up your professors, instructors. They may know where jobs are and give you ideas on blogging topics. At least they could serve as references.
    108. 108. • Chat up your professors, instructors. They may know where jobs are and give you ideas on blogging topics. At least they could serve as references.• Collaborate. Work with peers on a project that brings together individual talents and maybe create a blog, social media network or marketing plan that gets you started
    109. 109. Using Social Media to Find Sources, Break Newsand Attract Attention David Sheets President, St. Louis Chapter Society of Professional Journalists

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