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Social media: The connective tissue between news outlets and their communities

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For presentation to be given at NU@Noon event at Northeastern University's Burlington campus, March 23, 2011.

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Social media: The connective tissue between news outlets and their communities

  1. 1. Social media<br />The connective tissue betweennews outlets and their communities<br />
  2. 2. Facebook<br />A real-names alternative to newspaper comments<br />
  3. 3. Facebook<br />A real-names alternative to newspaper comments<br />Boston Globe Facebook page has 9,616 people who “like” it<br />
  4. 4. Facebook<br />A real-names alternative to newspaper comments<br />Boston Globe Facebook page has 9,616 people who “like” it<br />Civil discussions create a sense of community around the news<br />
  5. 5. Flickr<br />The leading social network for photographers<br />
  6. 6. Flickr<br />The leading social network for photographers<br />WBUR Listener Photo Project providesinstant gratification<br />
  7. 7. Flickr<br />The leading social network for photographers<br />WBUR Listener Photo Project providesinstant gratification<br />Users are empowered, and WBUR builds loyalty and community<br />
  8. 8. SeeClickFix<br />Social network combines mapping and discussion board to bring together community, media and government<br />
  9. 9. SeeClickFix<br />42 people post complaints about ugly downtown building<br />
  10. 10. SeeClickFix<br />42 people post complaints about ugly downtown building<br />New Haven Independent followsup with story<br />
  11. 11. SeeClickFix<br />42 people post complaints about ugly downtown building<br />New Haven Independent followsup with story<br />Story generates another 24 comments and promise from owner<br />
  12. 12. Twitter<br />Most flexible social network for finding sources, reporting news<br />
  13. 13. Twitter<br />Most flexible social network for finding sources, reporting news<br />Smart journalists build communities and engage in conversation<br />
  14. 14. Twitter<br />Most flexible social network for finding sources, reporting news<br />Smart journalists build communities and engage in conversation<br />Users can gain a new perspective on news and journalism<br />
  15. 15. Twitter as a broadcast tool<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />
  16. 16. Twitter as a broadcast tool<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />
  17. 17. Twitter as a broadcast tool<br />Salem NewsTwitter post goesup at 1:50 p.m.<br />By 4:30 p.m., a complete story with slideshow and a map<br />Local blogger poststo TwitPic. How do we get him involved?<br />
  18. 18. Twitter as an engagement tool<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />
  19. 19. Twitter as an engagement tool<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’spost<br />
  20. 20. Twitter as an engagement tool<br />Newton blogger Doug Haslam posts photo of snowy sidewalk<br />GateHouse’s Greg ReibmanretweetsHaslam’spost<br />Mayor Setti Warren calls Reibman, andthe snow is removed<br />
  21. 21. The tao of Twitter<br />Say it in 140 characters — less if you want people to retweet you<br />
  22. 22. The tao of Twitter<br />Say it in 140 characters — less if you want people to retweet you<br />Don’t just accumulate followers — build a list of people you follow<br />
  23. 23. The tao of Twitter<br />Say it in 140 characters — less if you want people to retweet you<br />Don’t just accumulate followers — build a list of people you follow<br />Dip in and out, and don’t worry aboutwhat you’ve missed<br />
  24. 24. Finding feeds to follow<br />Most news organizations list official Twitter feeds<br />
  25. 25. Finding feeds to follow<br />Most news organizations list official Twitter feeds<br />Most interesting feeds are more personal than official feeds<br />
  26. 26. Finding feeds to follow<br />Most news organizations list official Twitter feeds<br />Most interesting feeds are more personal than official feeds<br />Smart news outlets let their reporters develop voice and personality<br />
  27. 27. Who are others following?<br />If you like someone’s feed, study who he or she finds worth reading<br />
  28. 28. Who are others following?<br />If you like someone’s feed, study who he or she finds worth reading<br />Easiest way to do this is if someone you’re following has set up lists<br />
  29. 29. Who are others following?<br />If you like someone’s feed, study who he or she finds worth reading<br />Easiest way to do this is if someone you’re following has set up lists<br />Go through the list selectively or follow the entire list<br />
  30. 30. The power of search<br />Listorious is an excellent search tool for people, topics and regions<br />
  31. 31. The power of search<br />Listorious is an excellent search tool for people, topics and regions<br />TweetDeck Directory is similar but is set up better for browsing<br />
  32. 32. The power of search<br />Listorious is an excellent search tool for people, topics and regions<br />TweetDeck Directory is similar but is set up better for browsing<br />Boston Media Tweeters is a wiki with some notable local journalists<br />
  33. 33. Tracking social media worldwide<br />Global Voices Online follows and aggregates citizen journalism<br />
  34. 34. Tracking social media worldwide<br />Global Voices Online follows and aggregates citizen journalism<br />Blogs, Twitter and YouTube videos from hot spots such as Libya<br />
  35. 35. Tracking social media worldwide<br />Global Voices Online follows and aggregates citizen journalism<br />Blogs, Twitter and YouTube videos from hot spots such as Libya<br />An invaluable supplement to traditional news sources<br />
  36. 36. (cc) 2011 by Dan Kennedy<br />Creative Commons license at www.dankennedy.net<br />Northeastern University<br />Boston, MA 02115<br />March 23, 2011<br />

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