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Leveraging social media for special events

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Social media has quickly become an essential tool for nonprofit communications and promotion. At this month’s program you will learn how to effectively promote your special event through social media to get the word out, get more supporters in attendance and obtain more sponsorship dollars through higher visibility for event sponsors. Amber Recker from Cancer Services of Northeast Indiana will share her secrets for leveraging Facebook, Twitter, Eventbrite and other social platforms to create great promotion for special events.

Amber Recker has been in Marketing for 6 years, working specifically with social media for two. When she joined Cancer Services in 2010, she implemented a social media plan to mesh with the agency's marketing strategy. Within weeks, she launched a blog, an e-newsletter, a Facebook page and established an engaging Twitter presence. Since then, she has paved the way for other non-profit organizations to embrace social media by hosting a monthly luncheon addressing important social media topics. She also manages social media content on Facebook and Twitter for Young Leaders of Northeast Indiana, Bust A Move hosted by the Fort Wayne Derby Girls, Fort Wayne Derby Girls, Rotary Fort Wayne, Women United, fiveonfive magazine and Contagious Community.

Currently, she serves as VP of Communications for YLNI and Vice President of Anthony Wayne Rotary. She is a member of Women United and a steering committee member for the YWCA’s Circle of Women.

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Leveraging social media for special events

  1. 1. Presented by Amber Recker Director of Marketing & Development Cancer Services of Northeast Indiana
  2. 2. Connect with Me! <ul><li>Email: [email_address] </li></ul><ul><li>Facebook: facebook.com/amrecker </li></ul><ul><li>LinkedIn: linkedin.com/in/arecker </li></ul><ul><li>Twitter: </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm @amrecker @cancersvcsni @contagiouscomm @UWACWomenU @ylni @fiveonfive @gingerkitchen
  3. 3. Fundamentals of Social Media <ul><li>Remember: It isn’t for everyone </li></ul><ul><ul><li>Not a magic solution </li></ul></ul><ul><ul><li>Won’t help you if you don’t cultivate </li></ul></ul><ul><ul><li>Does require human resources </li></ul></ul><ul><li>Must be part of your overall Marketing Plan </li></ul><ul><li>Develop your Social Media plan slowly </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  4. 4. Up & Running- Now What? <ul><li>Watch and learn </li></ul><ul><li>Participate where and when your presence is advantageous </li></ul><ul><li>Use tools for consolidation, tracking & alerts </li></ul><ul><li>Be informative </li></ul><ul><li>Listen first, promote less </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  5. 5. Up & Running- Now What? <ul><li>Participate and Engage </li></ul><ul><li>Focus on delivering value </li></ul><ul><li>Be authentic </li></ul><ul><li>Be a resource </li></ul><ul><li>Measure results </li></ul><ul><li>Have a crisis plan </li></ul><ul><li>Have fun </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  6. 6. Examples <ul><li>Nationally: </li></ul><ul><ul><li>Livestrong </li></ul></ul><ul><ul><li>California State Parks Foundation </li></ul></ul><ul><ul><li>Tacoma Rescue Mission </li></ul></ul><ul><li>Locally: </li></ul><ul><ul><li>NeighborLinkFW </li></ul></ul><ul><ul><li>Cancer Services </li></ul></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  7. 7. Special Event Tools <ul><li>Eventbrite </li></ul><ul><li>Facebook </li></ul><ul><li>Brown Paper Tickets </li></ul><ul><li>E-vites </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  8. 8. Eventbrite.com AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  9. 9. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  10. 10. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  11. 11. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  12. 12. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  13. 13. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  14. 14. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  15. 15. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  16. 16. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  17. 17. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
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  19. 19. AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm
  20. 20. Now What? <ul><li>Promote, promote, promote! </li></ul><ul><li>Using Twitter </li></ul><ul><li>Using Facebook </li></ul><ul><li>Using your blog and e-newsletter </li></ul>AFPNEIN Presentation 1/19/12 Connect with me: @amrecker @cancersvcsni @contagiouscomm

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