Published May 27, 2015, in Business 10,000 Small Businesses is one of the several programs developed and supported by Goldman Sachs and the Goldman Sachs Foundation focused on accelerating the growth of high potential small businesses to create jobs and grow economies. Since its launch in 2000, the program has reached over 4,000 leaders of high-growth small businesses and social enterprises across the country.

1. 3Steps
For A
Sweeter
BrooklynCupcake
@fvcproductions

2. Step 1. Consistency
Avoid user confusion.

3. Use the same profile picture
& banner for every social
network.
Pictures

4. Vanity URLs
&
Links
Pinterest
brooklyncupcake
Facebook
brooklyncupcake
Twitter
brooklyncupcake
Instagram
brooklyncupcake
brooklyncupcakes
brooklyncupcake
BrooklynCupcake not Brooklyn Cupcake
Remove dead or inactive accounts & profiles.
YouTube
BrooklynCupcakeGirls (Carmen’s)
UCVO4KhWLh1Xso7BMnrq_hYA
Google+
108009019946886463761 (business
page)
109273667152826807635 (closed)
109104126402707437169 (primary one)
114690869917505622948 (dead)

5. Step 2. Campaigning
They already love you.
Now make them love BrooklynCupcake.

6. • Hashtags
• Rich Images
• Contests/Giveaways
• Featured Followers
• Holidays
• Local/National News
What’s in it
for my
followers?

9. Research, Rinse, Repeat
Research what posts
have gotten most
exposure & then rinse
and repeat them
across all your other
networks.

10. You get rich analytics to improve social media performance.
2. Choose content
1. Connect social networks
3. Send posts throughout the day or week

13. Step 3. Compressing
Don’t let users bounce.

14. Plugged-in and charged.
No Analytics
95.80% Bounce Rate
% of visitors who navigate away from your
website after viewing only 1 page

16. Switch from Bluehost to Wordpress
Why?
1. Easy to use
2. Beautiful
3. Scalable
4. Easily integrate with social media
5. 100% Responsive/Mobile Friendly

17. How much
will all this
cost me?

18. Buffer
For Small Businesses
Wordpress
For Business
✓ Free site!
✓ A custom domain
✓ Advanced
customize
✓ 50+ premium
themes
✓ eCommerce
✓ Store unlimited
videos
✓ Unlimited space
✓ No Ads
✓ Live Chat support
✓ Google AnalyAcs
$299/year
✓ 25 Connected
Social Accounts
✓ 5 Team Members
✓ Unlimited
scheduled posts
✓ RSS feed
integraAon
✓ Rich analyAcs for
your posts
$600/year
approx.
$900
per
year

19. Recap
Maintain CONSISTENCY
Smart CAMPAIGNING
Brand COMPRESSING

20. ThankYou

21. C R E D I T S
• Abdulrahim Bajaber
• GoDaddy
• Buffer
• Wordpress for Business
• Mobile Test
• Google Apps
• Canva
• IFTTT
• All of BrooklynCupcake’s
social networks
• Facebook Analytics
• Yelp Metrics
• Twitter Analytics
• Google Analytics
• Nibbler
• Alexa Ranking
• Latino Brand