The best websites have more of YOU in them. This is my talk from Wordcamp Denver 2015 where I talk about the power of Getting Clear on what you most love about what you do and letting that drive your website content creation.

1. How to Create
Profitable Website
Content
with WordPress
BY DIANE WHIDDON

2. #wcdenver
@dianewhiddon novelwebsitedesign.com
hy?

3. #wcdenver
@dianewhiddon novelwebsitedesign.com
hy?
The best websites have
more of YOU in them.

4. #wcdenver
@dianewhiddon novelwebsitedesign.com
Your Website Should be WORKING for You
• Bringing in clients/customers
• Establishing your rep/expertise
• Making you money

5. Websites
Should
Have
Good
Bones
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@dianewhiddon novelwebsitedesign.com

6. Websites Should Have Great CONTENT
Great Bones
+
Interesting/Engaging Content
= EFFECTIVE WEBSITE
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@dianewhiddon novelwebsitedesign.com

7. Websites Should Have Great CONTENT
Interesting/Engaging Content:
1. Keeps people on the site
2. Gets people to do
what you WANT them to do
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@dianewhiddon novelwebsitedesign.com

8. EDUCATE Clients
Instead of what the client
wants,
help them think of what their
VISITORS want …
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@dianewhiddon novelwebsitedesign.com

9. Getting a Website
is Scary
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@dianewhiddon novelwebsitedesign.com

10. You Have 2 Choices:
1. Fight them.
2. Just do it.
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@dianewhiddon novelwebsitedesign.com

11. No, I will not use Comic
Sans on your website.
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@dianewhiddon novelwebsitedesign.com

12. Key to a GREAT WEBSITE for Your Client:
Get them to listen to
instead of their .
v.
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@dianewhiddon novelwebsitedesign.com

13. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com

14. WHAT
What do you most love about what you do?
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@dianewhiddon novelwebsitedesign.com

15. WHAT
What do you most love about what you do?
1. What gives you more energy when you do it?
2. What do your testimonials say?
3. How do you make people’s lives better?
#wcdenver
@dianewhiddon novelwebsitedesign.com

16. WHAT
What do you most love about what you do?
This centers your clients.
Gets them looking inside for answers instead of outside.
“This is what I contribute.”
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@dianewhiddon novelwebsitedesign.com

17. SHOULDS
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@dianewhiddon novelwebsitedesign.com

18. SHOULDS
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@dianewhiddon novelwebsitedesign.com

19. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com

20. WHO
#wcdenver
@dianewhiddon novelwebsitedesign.com
They desperately need whatever
you listed under WHAT

21. WHO
#wcdenver
@dianewhiddon novelwebsitedesign.com
They desperately need whatever you listed under WHAT
1. Identify with their Pain
2. Present the Solution
3. Clear Call to Action

22. WHO
#wcdenver
@dianewhiddon novelwebsitedesign.com
PAIN = TRUST
not scare tactics

23. #wcdenver
@dianewhiddon novelwebsitedesign.com
The best content strategy in the
world won’t do you any good
if it comes from a place
of fear and lack …

24. #wcdenver
@dianewhiddon novelwebsitedesign.com
But the weirdest, craziest, wildest ideas will do
WONDERSif they come from a place of joy and ease.

25. GET CLEAR
#wcdenver
@dianewhiddon novelwebsitedesign.com
Look for COMMITMENT

26. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com

27. WHY
#wcdenver
@dianewhiddon novelwebsitedesign.com
Why do you love what you do?

28. WHY
#wcdenver
@dianewhiddon novelwebsitedesign.com
Why do you love what you do?
Ask client to pick 3 values that are
the most important to them.

29. HOW
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@dianewhiddon novelwebsitedesign.com
How do they want to show up in your work?
What’s their main goal?
Build list? Sell products? Get people to call?
Schedule appointments?
This is the main Call to Action that will be
all over their site.

30. GET CLEAR
• How do
you want
to show up
in your biz?
•Why do
you love
it?
•Who do
you do it
for?
• What do
you love
most about
what you
do?
WHAT WHO
HOWWHY
#wcdenver
@dianewhiddon novelwebsitedesign.com

31. #wcdenver
@dianewhiddon novelwebsitedesign.com