In this presentation, I go over 5 warning signs that your website isn't converting visitors into prospects or leads. If there's one thing you should take from this slide deck it's this: the job of the homepage is to get people off the homepage and into your funnel. And if you want a copy of these slides in PDF format, simply text "homepages" to 44222.

1. 5 Warning Signs That Your
Homepage Isn’t Converting
And what you can do to fix it…
Carlos L. Aguilar
Facebook: @conversionsurge | Twitter: @carlosagguilar

2. Overview
1. Your website is not a “brochure”
2. The homepage isn’t “working” for you
3. You try to speak to everyone
4. Sloppy design (clutter, irrelevant images, confusing layout)
5. How you can fix it

3. About
Carlos L Aguilar
Head of Growth and Optimization
Conversion Surge
• Offering digital marketing services (conversion-
focused) since 2014
• Implemented Oracle multiple times in over 13
countries
• Love tacos, beer and pickle juice (but not all of
them together)
Facebook: @conversionsurge | Twitter: @carlosagguilar

4. Warning Sign #1:
It’s a brochure

5. Are These Website “Working”?

7. What a hard-working
homepage looks like…

9. What did you notice about
these sites?

10. Calls To Action! (CTAs)

11. Warning Sign #2: You’re not
getting them off the homepage

12. The job of the homepage is to
get visitors off the homepage
and into your funnel

13. Warning Sign #3: Speaking to
everyone. No clear value proposition.

14. If you can’t clearly articulate
what your site is about in 8
seconds or less, visitors will
bounce
*but really you only have 5 seconds

15. Warning Signs #4 & #5: Crappy layout
and poor photos

16. The layout and photos are a
distraction…
Remove distractions!

17. Recap
1. Warning Sign #1: Your website is a “brochure”
2. Warning Sign #2: The homepage isn’t getting people off the homepage
3. Warning Sign #3: You try to speak to everyone (no value proposition)
4. Warning Sign #4: Crappy layout (distraction)
5. Warning Sign #5: Poor photos (distraction)

18. What can you do about it?
(other than hire me)

19. You do the opposite of
what I just said! ;-)
let’s take a look at a good homepage…

20. 1. Shows product
2. Get people off the page
3. Clear value proposition

21. 4. Nice, clutter-free layout

22. 5. Actual photos of product

23. Copy what they’ve done.
Then…

24. Do a 5-second test for
FREE!

25. fivesecondtest.com

26. Resources
5 Warning Signs Your Homepage Isn’t Converting
http://www.conversionsurge.com/homepage-converting/
How to Write a Value Proposition
http://www.conversionsurge.com/value-proposition
Five Second Test
http://fivesecondtest.com/
Stock Photos That Don’t Suck
https://blog.snappa.io/free-stock-photos/

27. Get a copy of the slides
Text “homepages”
To: 44222