The document discusses how to make money as a social media consultant by leveraging existing social media skills. It provides tips for getting started, including landing a first client through networking and free work. It also offers guidance on determining an appropriate pricing structure and creating compelling service offerings and strategies to impress clients. The goal is to help others follow the author's path of earning $2,000 per month through social media consulting done in addition to regular employment.
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Make Money Social Media Skills
1. How to Make Money Off
the Social Media Skills
You Take for Granted
With Alexis Grant
Digital strategist &
entrepreneurial writer
@alexisgrant
alexisgrant.com
#brazencourses
3. What You’ll Learn Today
How to get started landing your first client
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4. What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
#brazencourses
5. What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
How to get over your feeling of not being
qualified or not being “good enough”
#brazencourses
6. What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
How to get over your feeling of not being
qualified or not being “good enough”
How I made $2,000/month on the side of my
day job – and how YOU can, too
#brazencourses
7. What You’ll Learn Today
How to get started landing your first client
Tips for figuring out how much to charge
How to get over your feeling of not being
qualified or not being “good enough”
How I made $2,000/month on the side of my
day job – and how YOU can, too
Q&A to answer YOUR questions
#brazencourses
8. Why work as a social media star?
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9. Why work as a social media star?
HUGE opportunity
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10. Why work as a social media star?
HUGE opportunity
Make money
#brazencourses
11. Why work as a social media star?
HUGE opportunity
Make money
Gain experience, contacts
#brazencourses
12. Why work as a social media star?
HUGE opportunity
Make money
Gain experience, contacts
Give entrepreneurship a try
#brazencourses
13. Why work as a social media star?
HUGE opportunity
Make money
Gain experience, contacts
Give entrepreneurship a try
Use as a stepping stone for running your own
business full time
#brazencourses
15. How I Got Started
Lack of journalism jobs
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16. How I Got Started
Lack of journalism jobs
Abundance of social media jobs
#brazencourses
17. How I Got Started
Lack of journalism jobs
Abundance of social media jobs
Landed my first client (more on that next)
#brazencourses
18. How I Got Started
Lack of journalism jobs
Abundance of social media jobs
Landed my first client (more on that next)
Full-time job = biz on the side
#brazencourses
19. How I Got Started
Lack of journalism jobs
Abundance of social media jobs
Landed my first client (more on that next)
Full-time job = biz on the side
Wondered why more people aren’t doing this
to make money?
#brazencourses
22. 1. Have the Right Skills
Don’t be a sleazy guru
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23.
24. 1. Have the Right Skills
Don’t be a sleazy guru
Don’t underestimate your skills
#brazencourses
25. 1. Have the Right Skills
Don’t be a sleazy guru
Don’t underestimate your skills
Get training if you need it to fill gaps
#brazencourses
26. 1. Have the Right Skills
Don’t be a sleazy guru
Don’t underestimate your skills
Get training if you need it to fill gaps
Know the difference between doing social
media for yourself and doing it for a
company or client
#brazencourses
27. 2. Nail Down Your Services
What type of consulting do you want to offer?
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28. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
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29. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
Implementing strategies
#brazencourses
30. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
Implementing strategies
Individual coaching
#brazencourses
31. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
Implementing strategies
Individual coaching
Corporate seminars
#brazencourses
32. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
Implementing strategies
Individual coaching
Corporate seminars
Create products
#brazencourses
33. 2. Nail Down Your Services
What type of consulting do you want to offer?
Creating strategies
Implementing strategies
Individual coaching
Corporate seminars
Create products
Sky’s the limit!
#brazencourses
34. 3. Be Smart About Landing Clients
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36. How I Landed My First 3 Clients
1. Networking
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37. How I Landed My First 3 Clients
1. Networking
2. Client found me
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38. How I Landed My First 3 Clients
1. Networking
2. Client found me
3. Long-forgotten
LinkedIn contact
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39. 3. Be Smart About Landing Clients
Tips:
Help people find you (Make Your Own Luck)
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40. 3. Be Smart About Landing Clients
Tips:
Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
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41. 3. Be Smart About Landing Clients
Tips:
Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
Work for free – but only ONCE
#brazencourses
42. 3. Be Smart About Landing Clients
Tips:
Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
Work for free – but only ONCE
Tell everyone what you offer
#brazencourses
43. 4. Feel Good About What You Charge
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44. 4. Feel Good About What You Charge
Social media strategists charge anywhere
from $15-$250/hour
#brazencourses
45. 4. Feel Good About What You Charge
Social media strategists charge anywhere
from $15-$250/hour
Some people will say you’re too expensive,
others will say you’re too cheap
#brazencourses
46. 4. Feel Good About What You Charge
Social media strategists charge anywhere
from $15-$250/hour
Some people will say you’re too expensive,
others will say you’re too cheap
Tweak your price over time
#brazencourses
47. 4. Feel Good About What You Charge
Social media strategists charge anywhere
from $15-$250/hour
Some people will say you’re too expensive,
others will say you’re too cheap
Tweak your price over time
Be CONFIDENT! You’re worth what you
say you’re worth
#brazencourses
48. 5. Create a Strategy that Will WOW
Your Clients
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49. 5. Create a Strategy that Will WOW
Your Clients
Tips:
Don’t try to be everywhere
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50. 5. Create a Strategy that Will WOW
Your Clients
Tips:
Don’t try to be everywhere
Explain what you’ll SAY on those channels
#brazencourses
51. 5. Create a Strategy that Will WOW
Your Clients
Tips:
Don’t try to be everywhere
Explain what you’ll SAY on those channels
Include EVERY details of your research and
your plan, including optional extras
#brazencourses
52. 5. Create a Strategy that Will WOW
Your Clients
Tips:
Don’t try to be everywhere
Explain what you’ll SAY on those channels
Include EVERY details of your research and
your plan, including optional extras
Deliver – and then some
#brazencourses