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Why You Can't Score On Social Media Without Landing Pages

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Learn from real world examples: find out how landing pages can help make your next social media marketing campaign a success.

Published in: Marketing
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Why You Can't Score On Social Media Without Landing Pages

  1. 1. Why You Can’t Score On Social Media ...WITHOUT LANDING PAGEs
  2. 2. Tia Kelly Social Strategist, Unbounce @lil_tea #OMGConf
  3. 3. A lot of marketers have great ideas.
  4. 4. A lot of marketers have great ideas. are making a huge mistake.
  5. 5. They’re sending their social traffic
  6. 6. They’re sending their social traffic to
  7. 7. They’re sending their social traffic to their
  8. 8. They’re sending their social traffic to their home page.
  9. 9. They’re sending their social traffic to their home page. Carmine Marinelli/QMI AGENCY
  10. 10. NSAMCWADLP @oligardner
  11. 11. ? Takashi Hososhima
  12. 12. Never Start A Marketing Campaign Without A Dedicated Landing Page @oligardner
  13. 13. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page @oligardner
  14. 14. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page dedicated landing page Distinct from your main website. @oligardner One goal. One call to action.
  15. 15. Social Media Never Start A Marketing Campaign Without A Dedicated Landing Page dedicated landing page One goal. Distinct from your main website. @oligardner One goal. One call to action.
  16. 16. Ad example
  17. 17. Ad example
  18. 18. 34 leaks!
  19. 19. ALL THE THINGS!!!!!
  20. 20. NSAMCWADLP
  21. 21. landing page
  22. 22. home page
  23. 23. A little test…
  24. 24. landing page
  25. 25. Veronica L. Almy Wright
  26. 26. Veronica L. Almy Wright landing page
  27. 27. landing page
  28. 28. landing page
  29. 29. landing page
  30. 30. landing page
  31. 31. First Impressions
  32. 32. tinder
  33. 33. message match Strong message match reassures people they have come to the right place.
  34. 34. message match
  35. 35. If you send your prospects to your home page:
  36. 36. If you send your prospects to a dedicated landing page: score!
  37. 37. 14 leaks + 48 more below the fold
  38. 38. One goal.
  39. 39. score!
  40. 40. Soooo… when else can I use them?
  41. 41. Webinars
  42. 42. Webinars
  43. 43. Webinars Ebooks
  44. 44. Webinars Ebooks
  45. 45. CONTESTS
  46. 46. CONTESTS
  47. 47. CONTESTS Events
  48. 48. CONTESTS Events
  49. 49. Bios
  50. 50. Bios
  51. 51. Bios PRODUCT LAUNCHES
  52. 52. Bios PRODUCT LAUNCHES
  53. 53. bffs
  54. 54. What we do at Unbounce…
  55. 55. Webinar!
  56. 56. Google URL Builder
  57. 57. http://webinar.unbounce.com/mythbusting/ Google URL Builder Social Facebook conversion-rate-optimization Webinar-Tim-Ash
  58. 58. 1743 registered
  59. 59. 1743 registered 50.17%
  60. 60. 1743 registered 50.17%
  61. 61. 1. NSAMCWADLP 2. ONE GOAL 3. MESSAGE MATCH 3. LPs 4 LYFE
  62. 62. score!

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