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@AdamtheI
UNPACKING UX
UNDERSTANDING HOW YOUR UX SKILLS
FIT TOGETHER
Adam Polansky
UX
STRATEGIST
@AdamtheI
WHAT IS UX?
A BROAD TERM FOR THE
CONSIDERATIONS THAT GO INTO THE
RESEARCH, DESIGN AND DEVELOPMENT
OF PRODUCTS
@AdamtheI
WHO IS UX?
ANYONE WHO IS RESPONSIBLE FOR
INFORMING THE OUTCOME OF A PRODUCT
EXPERIENCE
@AdamtheI
TITLES
WHEN DO THEY MATTER?
COMMERCIAL ILLUSTRATOR
ART DIRECTOR
INFORMATION ARCHITECT
SENIOR IA
LEAD IA
PRINCIPA...
@AdamtheI
TITLES PROJECT TEAM
Tells your team what they
can expect from you
COMPANY
A way to describe the role
externally ...
@AdamtheI
TITLES
IT REALLY CAN BE ANYTHING
@AdamtheI
ACTIVITY
BRAINWRITING
Based on Gamestorming: David W. Gray, 2016
@AdamtheI
LANDSCAPE
DREAM THINK PLAN BUILD
WHAT do YOU DO?
@AdamtheI
LANDSCAPE
DREAM THINK PLAN BUILD
HOW DO YOU THINK?
@AdamtheI http://www.methodbrain.com/posters/dsia-ux-design-practice-verticals.pdf
@AdamtheI
LANDSCAPE
DREAM THINK PLAN BUILD
YOU?
YOU?
@AdamtheI
LANDSCAPE
DREAM THINK PLAN BUILD
WHAT MAKES YOUR HEART HAPPY?
? ???
@AdamtheI
LANDSCAPE
DREAM THINK PLAN BUILD
unicorns
@AdamtheI
YOU DO NOT HAVE TO BE A UNICORN
LANDSCAPE
@AdamtheI
BUSINESS PERSPECTIVE
CHALLENGES
VALUE QUALITY
UNREALISTIC OBJECTIVES
@AdamtheI
OTHER DISCIPLINES
CHALLENGES
TURF PROTECTION
@AdamtheI
EXECUTIVE CHAMPIONSHIP
YOU NEED TRUST
COMPANY BUY-IN
AUTONOMY
@AdamtheI
TRUSTWORTHY PEOPLE…
Tell the truth
Do what they say they’ll do
Communicate in a timely way
Bring unexpected valu...
@AdamtheI
HOW TRUSTED ARE YOU?
HOW DO YOU GAIN TRUST?
@AdamtheI
THE BUSINESS
WHO NEEDS TO TRUST YOU?
HOW DO THEY MEASURE SUCCESS?
@AdamtheI
CREATIVE
WHO NEEDS TO TRUST YOU?
WHAT IS EXPECTED OF THEM?
@AdamtheI
DEVELOPERS
WHO NEEDS TO TRUST YOU?
WHAT CONSTRAINTS DO THEY
HAVE?
@AdamtheI
PEOPLE WHO USE YOUR PRODUCTS
WHO NEEDS TO TRUST YOU?
WHAT ARE THEIR EXPECTATIONS?
@AdamtheI
ACTIVITY
WHO + DO + HOW
WHAT IS YOUR GOAL FOR UX?
FOR YOUR COMPANY?
FOR YOURSELF?
@AdamtheI
TRUST AUDIT
WHO DO HOW
SELF
Based on Gamestorming: David W. Gray, 2016
@AdamtheI
TRUST AUDIT
WHAT CAN YOU INFLUENCE DIRECTLY?
INDIRECTLY?
@AdamtheI
ACTIVITY
THE BIG IDEA
Based on Gamestorming: David W. Gray, 2016
@AdamtheI
UX IS HOW YOU THINK
YOU DO NOT HAVE TO DO IT ALL
TRUST IS THE KEY
FLY YOUR UX FLAG
@AdamtheI
YOU ARE A UX PROFESSIONAL
YOU OWN QUALITY
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BDLA16 Unpacking UX - Understanding how your skill sets fit together

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Big Design Latin America 2016 was held in Quito, Ecuador. This workshop was designed to help different practitioners understand how their work rolls-up into the broader UX umbrella and to help foster an ongoing UX Community in the region.

Published in: Design
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BDLA16 Unpacking UX - Understanding how your skill sets fit together

  1. 1. @AdamtheI UNPACKING UX UNDERSTANDING HOW YOUR UX SKILLS FIT TOGETHER Adam Polansky UX STRATEGIST
  2. 2. @AdamtheI WHAT IS UX? A BROAD TERM FOR THE CONSIDERATIONS THAT GO INTO THE RESEARCH, DESIGN AND DEVELOPMENT OF PRODUCTS
  3. 3. @AdamtheI WHO IS UX? ANYONE WHO IS RESPONSIBLE FOR INFORMING THE OUTCOME OF A PRODUCT EXPERIENCE
  4. 4. @AdamtheI TITLES WHEN DO THEY MATTER? COMMERCIAL ILLUSTRATOR ART DIRECTOR INFORMATION ARCHITECT SENIOR IA LEAD IA PRINCIPAL IA IA MANAGER PRODUCT DELIVERY MANAGER IA + USABILITY MANAGER IA + USABILITY DIRECTOR UX DIRECTOR INTERACTION DESIGNER PRODUCT MANAGER UX STRATEGIST SENIOR PRODUCER
  5. 5. @AdamtheI TITLES PROJECT TEAM Tells your team what they can expect from you COMPANY A way to describe the role externally and possibly a rate of pay COMMUNITY A way to compare similar roles THE REST OF THE WORLD A way not get funny looks at cocktail parties
  6. 6. @AdamtheI TITLES IT REALLY CAN BE ANYTHING
  7. 7. @AdamtheI ACTIVITY BRAINWRITING Based on Gamestorming: David W. Gray, 2016
  8. 8. @AdamtheI LANDSCAPE DREAM THINK PLAN BUILD WHAT do YOU DO?
  9. 9. @AdamtheI LANDSCAPE DREAM THINK PLAN BUILD HOW DO YOU THINK?
  10. 10. @AdamtheI http://www.methodbrain.com/posters/dsia-ux-design-practice-verticals.pdf
  11. 11. @AdamtheI LANDSCAPE DREAM THINK PLAN BUILD YOU? YOU?
  12. 12. @AdamtheI LANDSCAPE DREAM THINK PLAN BUILD WHAT MAKES YOUR HEART HAPPY? ? ???
  13. 13. @AdamtheI LANDSCAPE DREAM THINK PLAN BUILD unicorns
  14. 14. @AdamtheI YOU DO NOT HAVE TO BE A UNICORN LANDSCAPE
  15. 15. @AdamtheI BUSINESS PERSPECTIVE CHALLENGES VALUE QUALITY UNREALISTIC OBJECTIVES
  16. 16. @AdamtheI OTHER DISCIPLINES CHALLENGES TURF PROTECTION
  17. 17. @AdamtheI EXECUTIVE CHAMPIONSHIP YOU NEED TRUST COMPANY BUY-IN AUTONOMY
  18. 18. @AdamtheI TRUSTWORTHY PEOPLE… Tell the truth Do what they say they’ll do Communicate in a timely way Bring unexpected value Are on time Are friendly Are sincere Are genuinely gracious Are consistent Trust others
  19. 19. @AdamtheI HOW TRUSTED ARE YOU? HOW DO YOU GAIN TRUST?
  20. 20. @AdamtheI THE BUSINESS WHO NEEDS TO TRUST YOU? HOW DO THEY MEASURE SUCCESS?
  21. 21. @AdamtheI CREATIVE WHO NEEDS TO TRUST YOU? WHAT IS EXPECTED OF THEM?
  22. 22. @AdamtheI DEVELOPERS WHO NEEDS TO TRUST YOU? WHAT CONSTRAINTS DO THEY HAVE?
  23. 23. @AdamtheI PEOPLE WHO USE YOUR PRODUCTS WHO NEEDS TO TRUST YOU? WHAT ARE THEIR EXPECTATIONS?
  24. 24. @AdamtheI ACTIVITY WHO + DO + HOW WHAT IS YOUR GOAL FOR UX? FOR YOUR COMPANY? FOR YOURSELF?
  25. 25. @AdamtheI TRUST AUDIT WHO DO HOW SELF Based on Gamestorming: David W. Gray, 2016
  26. 26. @AdamtheI TRUST AUDIT WHAT CAN YOU INFLUENCE DIRECTLY? INDIRECTLY?
  27. 27. @AdamtheI ACTIVITY THE BIG IDEA Based on Gamestorming: David W. Gray, 2016
  28. 28. @AdamtheI UX IS HOW YOU THINK YOU DO NOT HAVE TO DO IT ALL TRUST IS THE KEY FLY YOUR UX FLAG
  29. 29. @AdamtheI YOU ARE A UX PROFESSIONAL YOU OWN QUALITY

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