Use Compelling Content
to
Attract Clients
Twitter - @thawkbridges
Compelling Content
Creates Clients
You can use great content to attract all
the clients you need.
But first there are a fe...
The World Has A.D.D.
A few years ago the average attention span was 13
minutes…..research says it’s now 9 seconds.
We’re o...
What is your Unique
Mastery?
• Are you leveraging YOUR best
assets?
• What is unique about you?
• What is YOUR compelling ...
Are you being clear? Clarity.
To be really successful in attracting clients
through content you have to be clear about
wha...
My Value Statement
I teach entrepreneurs how to get
more clients, find their niche, and
grow their business.
What do YOU d...
Who is your Ideal Client?
Define your niche.
• My perfect customer is ______________.
• The problem they have is _________...
The Process of Self-Removal
The Self-Removal Process is about adapting to a
mindset that considers your buyers needs
befor...
The Buyer’s Mindset
To attract clients through
content you need to
understand WHY people buy.
www.perfectmarketingequation...
People buy when…..
• They understand. So don’t convolute or
overcomplicate the information.
• They feel understood. They c...
Determine Your Positioning
The Internet has leveled the playing field.
Big? Little? No one knows.
When they find you in th...
Positioning. How do you stack up?
• How do you fare in YOUR search?
• How do you look against your competitors?
• What adv...
Side note:
If you aren’t considering where you fall
in the search you’re leaving some
money on the table.
Don’t just use y...
Create a Strategy
• What is your financial goal?
• How many clients will it take to
create that outcome?
Marketing Efforts...
Learn about the Internet
• Learn how to leverage the Internet.
• Learn how to get your site found in the
search.
• Find pe...
Build it for THEM.
• Your website should be a magnet. It should
PULL your ideal client toward YOU.
• Create useful informa...
Develop A Tribe
Once you start creating great content on a
regular basis you will start to build a Tribe.
These people wil...
Your ideal client is the moth.
www.perfectmarketingequation.com
Be the Light Bulb
Lead by Example
Don’t talk your craft.
Walk it!
Compel people to follow you-
To be interested in you-
To be WANT to be con...
Commit to the Process
It takes time to build.
But it’s so worth it!
www.perfectmarketingequation.com
Visit me.
For articles on client attraction and
tools to learn about marketing your
business visit me at:
www.perfectmarke...
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Client Attraction for WordCamp

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Client Attraction for WordCamp

  1. 1. Use Compelling Content to Attract Clients Twitter - @thawkbridges
  2. 2. Compelling Content Creates Clients You can use great content to attract all the clients you need. But first there are a few things you need to get a handle on. www.perfectmarketingequation.com
  3. 3. The World Has A.D.D. A few years ago the average attention span was 13 minutes…..research says it’s now 9 seconds. We’re over-exposed and have built an immunity. To get a client you must first get their attention. How will YOU stand out in the crowded space? Are you considering this obstacle when you’re marketing your business? www.perfectmarketingequation.com
  4. 4. What is your Unique Mastery? • Are you leveraging YOUR best assets? • What is unique about you? • What is YOUR compelling story? www.perfectmarketingequation.com
  5. 5. Are you being clear? Clarity. To be really successful in attracting clients through content you have to be clear about what you do. FYI – Clarity is an action process. Find Clarity by deciding on your value statement. www.perfectmarketingequation.com
  6. 6. My Value Statement I teach entrepreneurs how to get more clients, find their niche, and grow their business. What do YOU do? www.perfectmarketingequation.com
  7. 7. Who is your Ideal Client? Define your niche. • My perfect customer is ______________. • The problem they have is ____________. • I can solve this problem by ___________. • The reason I know this is because_______. • The solutions I offer are ______________. • The benefit of doing business with ME is ____. • They will KNOW I’m an expert because ______. www.perfectmarketingequation.com
  8. 8. The Process of Self-Removal The Self-Removal Process is about adapting to a mindset that considers your buyers needs before your own. Completely. It’s not about me. It never was about me. It will NEVER be about me. Completely focus on your ideal clients needs when creating content. www.perfectmarketingequation.com
  9. 9. The Buyer’s Mindset To attract clients through content you need to understand WHY people buy. www.perfectmarketingequation.com
  10. 10. People buy when….. • They understand. So don’t convolute or overcomplicate the information. • They feel understood. They can identify themselves in your marketing messages. • It solves a problem for them. • It fills a need a need. • It saves them time. • It saves or makes them money. www.perfectmarketingequation.com
  11. 11. Determine Your Positioning The Internet has leveled the playing field. Big? Little? No one knows. When they find you in the search all they know is you have what they need or you don’t. How do you compete in the search in an apples to apples comparison? www.perfectmarketingequation.com
  12. 12. Positioning. How do you stack up? • How do you fare in YOUR search? • How do you look against your competitors? • What advantages do you have over them? • What do they have over you? • What about your pricing? • Overall what would make someone reach out to you instead of them? www.perfectmarketingequation.com
  13. 13. Side note: If you aren’t considering where you fall in the search you’re leaving some money on the table. Don’t just use your website as an over- priced brochure. It’s an instrument to create leads. www.perfectmarketingequation.com
  14. 14. Create a Strategy • What is your financial goal? • How many clients will it take to create that outcome? Marketing Efforts = Desired Outcome Booty Call Marketing Won’t Cut It! www.perfectmarketingequation.com
  15. 15. Learn about the Internet • Learn how to leverage the Internet. • Learn how to get your site found in the search. • Find people that you can learn from and follow them. • Invest the time. It’s SO WORTH IT! • Knowledge Creates Control and Wealth in Your Business! www.perfectmarketingequation.com
  16. 16. Build it for THEM. • Your website should be a magnet. It should PULL your ideal client toward YOU. • Create useful information that solves your ideal client’s problems. • Create tools they can use in THEIR business. • Be seen as a Valuable RESOURCE. • GIVE FREELY and without expectation of return! www.perfectmarketingequation.com
  17. 17. Develop A Tribe Once you start creating great content on a regular basis you will start to build a Tribe. These people will look to you as a resource to solve their problems in their businesses. They will build trust in you. They will buy from you. www.perfectmarketingequation.com
  18. 18. Your ideal client is the moth. www.perfectmarketingequation.com Be the Light Bulb
  19. 19. Lead by Example Don’t talk your craft. Walk it! Compel people to follow you- To be interested in you- To be WANT to be connected to you. www.perfectmarketingequation.com
  20. 20. Commit to the Process It takes time to build. But it’s so worth it! www.perfectmarketingequation.com
  21. 21. Visit me. For articles on client attraction and tools to learn about marketing your business visit me at: www.perfectmarketingequation.com www.perfectmarketingequation.com

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