How to get customers with zero ads spend using Instagram

andrea@webing.comvagabondceo.com
@vagabondceo
How to get
customers with zero
ad spend using
Instagram

@vagabondceo
Hello, I'am Andrea D'Ottavio!
• Founder Webing, growth marketing agency
• 20 years of experience in digital marketing
• Contributing writer for HuffPost US, Millionaire, SEMrush and a few blogs
• Created and managed more than 700 campaigns for brands like
HELLO

@vagabondceo
Recently launched a pop up academy
UK
Italy
Spain
Bali
New York
Prague
...

@vagabondceo
Happy
DAD
Uma Zoe

@vagabondceo
Happy SURFER...

@vagabondceo
@vagabondceo
But I live in London!

@vagabondceo
@vagabondceo
IF YOU DON'T WANT TO
END UP LIKE THIS

@vagabondceo
FIRST THINGS FIRST:
1. YOU NEED AN AUDIENCE
[AKA THOUSANDS OF FOLLOWERS]

@vagabondceo
FASTEST WAY TO GET
THOUSANDS OF FOLLOWERS?

@vagabondceo
FASTEST WAY TO GET THOUSANDS OF FOLLOWERS
Starting from zero takes too long:
• BUY an active account in the same niche
and use that.
• Check they have real followers on
socialblade.com.
• 'Transfer' your @name to the profile
• Clean your feed (use Cleaner)

@vagabondceo
2. FIX YOUR BIO
• Keep it clear and brief
• Add an UTM to the link in bio and shorten it
• Add your own hashtag
• If you're an ecommerce, use shoppable
posts (or create a landing page with
featured products)

@vagabondceo

@vagabondceo
3. DESIGN YOUR FEED
• Invest in (or curate) great content.
• Customers won't follow you if your
photos and videos are crap.
• People love stories and beautiful,
inspiring images.

@vagabondceo
3. DESIGN YOUR FEED

@vagabondceo
3. DESIGN YOUR FEED
• Post 1 media and 1 (or
more) story each day,
when most of your
followers are online (check
insights)

@vagabondceo
3. DESIGN YOUR FEED
• Set your own hashtag and
add it to every image
(encourage repost)

@vagabondceo
3. DESIGN YOUR FEED
• Add up to 30 # (create several sets of #, don't
always use the same or you will get shadow
banned)
• Write cool captions: no matter how good your
photos are: the difference is in the caption. How to
get ideas for your captions: based on your main
subject, search for quotes on Tumblr or Pinterest
and get ideas

@vagabondceo
4. FIND YOUR CUSTOMERS
Where are your customers?
They follow your competitors!
Engage with:
a) the followers of your competitors
b) people who tag themselves in specific
locations

@vagabondceo
4. FIND YOUR CUSTOMERS
1. Make a list of your competitors' profiles
2. Make a list of locations where your
audience tag themselves
3. Engage with your competitors' followers
and locations (like and comment their
media, follow them)

@vagabondceo
Use stories
• If your profile is connected to a Facebook
page and have more than 10k followers, you
can add a link to your story. It will load
within Instagram without leaving the app.
5. GET FREE TRAFFIC TO YOUR WEBSITE

@vagabondceo
Add products as
stories highlights
5. GET FREE TRAFFIC TO YOUR WEBSITE

@vagabondceo
SELL WITH INSTAGRAM
> Use shoppable posts
(Must be located in the United States, Canada, Brazil, the United
Kingdom, Germany, France, Italy, Spain, or Australia)
> Otherwise:
>Create an empty page on your website
>Embed your Instagram posts related to products
>Add price and BUY NOW

@vagabondceo
IF YOU HAVE A STORE, USE PHOTOGENIC WALLS,
PRODUCTS... PEOPLE
WALL MADE
FOR
INSTAGRAM
PHOTOGENIC
PRODUCT

@vagabondceo
PEOPLE TAKING PHOTOS IN YOUR SHOP AND
POSTING ON INSTA = FREE ADV

@vagabondceo
ENGAGE WITH PEOPLE WHO WORK AT INSTAGRAM:
• Link your Instagram profile on your Linkedin summary and post
your 3 best photos and one article with a selection of your content
• Search people who work at Instagram and visit their profiles so they
receive a notification that you visited them
• Search for them on Instagram and start engaging
TRY TO GET A REPOST FROM... @INSTAGRAM

@vagabondceo
TRY TO GET A REPOST FROM... @INSTAGRAM

@vagabondceo
@made_by_helga

@vagabondceo
@kitchensuspension
(first to use this hack!)

@vagabondceo
POST FROM YOUR COMPUTER
Onlypult.com
you can also
schedule stories and
your first comment to
add hashtags

@vagabondceo
Thank you! Email me for slides
Get in touch:
vagabondceo.com
facebook.com/andreadottavio
instagram.com/vagabondceo
linkedin/in/andreadottavio

How to get customers with zero ads spend using Instagram

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