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Tools to Automate & Elevate Your Marketing Efferts

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Automation is a must in today’s fast-paced digital marketing world. The necessity to streamline key online business and marketing processes is continuously on the rise. During this session, we will uncover the top tools and plugins today’s marketers rely on to both automate and elevate results. From content marketing to SEO and analytics, these WordPress plugins will help you boost marketing efficiency, enhance effectiveness and help you generate marketing leads. Discover how to simplify and improve the way you carry out your marketing strategy in 2017.

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Tools to Automate & Elevate Your Marketing Efferts

  1. 1. Tools to Automate & Elevate Your Marketing Efforts By Sarah Kloth
  2. 2. Marketers Say That the Biggest Benefit of Automation is Saving Time 74%
  3. 3. Before We Start, We Need to Identify Where We Are Going.
  4. 4. What’s Your Digital Marketing Goals For 2017? • Increase Contact List • Increase Social Engagement • Increase Content Marketing • Increase Leads • Enhance Your Email Program • Be More Strategic • Do More Testing
  5. 5. There’s An App For That!
  6. 6. Great For: • Lead Generation • Build Contact List • Increase Newsletter Signups
  7. 7. List Builder
  8. 8. • Custom Design • Manage Form Fields • Set Behaviors • Display Rules • Connect to Email program • Reports & Exports • DON’T BE ANNOYING!
  9. 9. Smart Bar
  10. 10. • Custom Design • Manage Fields • Set Behaviors • Display Rules • Connect to Email program • Reports & Exports
  11. 11. Share
  12. 12. • Connect Services • Custom Layout • Mobile Optimized • Display Rules • Tracking
  13. 13. What Were The Results? X% Increase in Newsletter Signups Under 25% Between 50 -100% Over 100%
  14. 14. 4 3 1 2 3 2 1 3 1 1 15 26 0 5 10 15 20 25 30 January March May July September November Newsletter Signups Newsletter Signups + 760% Increase in Newsletter Signups
  15. 15. 11 9 8 6 9 12 10 8 7 9 26 32 0 5 10 15 20 25 30 35 January March May July September November Social Shares Newsletter Signups + 680% Increase in Social Shares
  16. 16. Great For: • Increase Traffic • Increase Engagement • Increase Shares
  17. 17. • Split (A/B) test multiple titles for a post and discover which gets more page views. • Great way to increase click through rates. • SEO Friendly
  18. 18. Experiment 1: A. How I used this blog to replace my day job B. How I grew this blog from $100/m to a full-time income
  19. 19. Experiment 1: A. How I used this blog to replace my day job B. How I grew this blog from $100/m to a full-time income
  20. 20. Experiment 2: A. Get Organized With The Best. B. Clean. Bright. Organized.
  21. 21. Experiment 2: A. Get Organized With The Best B. Clean. Bright. Organized.
  22. 22. Experiment 3: A. Passionate about Betting – We are Too B. Make More Money on Your Bets – Get Free Betting Tips C. Stop Losing Money on Your Bets – Get Daily Betting Tips.
  23. 23. Experiment 3: A. Passionate about Betting – We are Too B. Make More Money on Your Bets – Get Free Betting Tips C. Stop Losing Money on Your Bets – Get Daily Betting Tips.
  24. 24. What Were The Results? X% Increase in Clicks to Content Under 25% Between 25 -75% Over 100%
  25. 25. + 220% Increase in Clicks to Content 0 10 20 30 40 50 60 70 January March May July September November Click To Rates Without With A/B
  26. 26. Great For: • Increase Social Media Traffic • Increase Social Engagement
  27. 27. The average marketer spends 1 hour per blog post scheduling social media posts.
  28. 28. Catchup on Emails Research Your Competitors Have lunch with your boss, partner or colleague Listen to 16 Covers of Shake It Off Watch 1/3 of The Hobbit Brainstorm with a couple of colleagues on how to make the office run better What Would You Do With An Extra Hour?
  29. 29. • Connect Your Social Accounts • Automatically share new posts with your social network • Supports Twitter, Facebook, Tumblr, Pinterest, LinkedIn, and Google+
  30. 30. Great For: • Increase Content Exposure • Increase Social Engagement
  31. 31. • Supports Twitter, Facebook, and LinkedIn • Choose Time Between Posts • Choose What Post Categories to Share • Add Text Before or After • Add Hashtags
  32. 32. What Were The Results? X% Increase in blog visits via social media Under 25% Between 25 -50% Over 50%
  33. 33. + 40% Increase in blog visits via social media 0 5 10 15 20 25 30 35 40 January March May July September November Click To Rates Blog Post Visits Via Social
  34. 34. Great For: • Lead Generation • Lead Nurturing
  35. 35. The most important strategic goals of a marketing automation strategy are Increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%)
  36. 36. • Find out who's on your site and what they're doing • More context for your conversations • Customized Reports • Connects to Your Email Program
  37. 37. • Create Different Lead Flow Types
  38. 38. • Fully Customizable • Select Images, Text, and Colors
  39. 39. • Set Rules for Each Lead Flow
  40. 40. • Preview and Push Live all within the dashboard. • No Developer Needed
  41. 41. How does it work? 1. HubSpot Marketing Free will track each anonymous visitor to your site with a cookie. 2. HubSpot automatically identifies and watches each existing form on your site for submissions. 3. Once someone fills out any form on your site, HubSpot will identify that person with their email address. and add them to your contact list. 4. Receive an email with a link to the new contact record with all of their visit history.
  42. 42. Great For: • Time Saving • Organization
  43. 43. • Connect Your Apps and Automate Workflows • Build processes faster and get more done
  44. 44. Supports over 750 Apps
  45. 45. #7: Yoast Great For: • Organic Traffic • Social Engagement • Usability
  46. 46. • Focus keyword and content analysis • Post titles and meta descriptions • Readability check
  47. 47. • Social Media optimization (Open Graph) • Descriptions and Images
  48. 48. • Social Media optimization (Open Graph) • Descriptions and Images
  49. 49. • All the Technical Goodies! • Sitemaps • Edit your robots.txt and .htaccess • Robots meta configuration
  50. 50. #7: Yoast Great For: • Content Marketing • Visitor Engagement
  51. 51. • Automatically added Related Posts • By categories, keywords. • Manually pick posts
  52. 52. New: Related Posts Feature Old: Text Links Within Content
  53. 53. What Were The Results? X% Increase in number of blog views per session Under 25% Between 25 -75% Over 100%
  54. 54. + 11% Increase in number of blog post views per session 0 5 10 15 20 25 30 January March May July September November Click To Rates Without With Related posts
  55. 55. Work Smarter, Not Harder Less Time Can Equal Greater Results. Automate to Elevate
  56. 56. The most significant barrier to marketing automation success is the lack of an effective strategy 52%
  57. 57. Sarah Kloth Director of Digital Strategy @Sarah_Kloth More Tools + Free Digital Strategy Kit go.topfloortech.com/wordcamp

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