1.
Tools to Automate
& Elevate Your
Marketing Efforts
By Sarah Kloth

2.
Marketers Say That the
Biggest Benefit of
Automation is Saving Time
74%

3.
Before We Start, We Need to
Identify Where We Are Going.

4.
What’s Your Digital Marketing
Goals For 2017?
• Increase Contact List
• Increase Social Engagement
• Increase Content Marketing
• Increase Leads
• Enhance Your Email Program
• Be More Strategic
• Do More Testing

5.
There’s An App For That!

6.
Great For:
• Lead Generation
• Build Contact List
• Increase Newsletter Signups

7.
List Builder

8.
• Custom Design
• Manage Form Fields
• Set Behaviors
• Display Rules
• Connect to Email
program
• Reports & Exports
• DON’T BE
ANNOYING!

9.
Smart Bar

10.
• Custom Design
• Manage Fields
• Set Behaviors
• Display Rules
• Connect to Email
program
• Reports & Exports

11.
Share

12.
• Connect Services
• Custom Layout
• Mobile Optimized
• Display Rules
• Tracking

13.
What Were The Results?
X% Increase in Newsletter Signups
Under
25%
Between
50 -100%
Over
100%

14.
4
3
1
2
3
2
1
3
1 1
15
26
0
5
10
15
20
25
30
January March May July September November
Newsletter Signups
Newsletter Signups
+ 760%
Increase in
Newsletter
Signups

15.
11
9
8
6
9
12
10
8
7
9
26
32
0
5
10
15
20
25
30
35
January March May July September November
Social Shares
Newsletter Signups
+ 680%
Increase in
Social Shares

16.
Great For:
• Increase Traffic
• Increase Engagement
• Increase Shares

17.
• Split (A/B) test multiple titles for a post and
discover which gets more page views.
• Great way to increase click through rates.
• SEO Friendly

18.
Experiment 1:
A. How I used this blog to replace my day job
B. How I grew this blog from $100/m to a full-time income

19.
Experiment 1:
A. How I used this blog to replace my day job
B. How I grew this blog from $100/m to a full-time income

20.
Experiment 2:
A. Get Organized With The Best.
B. Clean. Bright. Organized.

21.
Experiment 2:
A. Get Organized With The Best
B. Clean. Bright. Organized.

22.
Experiment 3:
A. Passionate about Betting – We are Too
B. Make More Money on Your Bets – Get Free Betting Tips
C. Stop Losing Money on Your Bets – Get Daily Betting Tips.

23.
Experiment 3:
A. Passionate about Betting – We are Too
B. Make More Money on Your Bets – Get Free
Betting Tips
C. Stop Losing Money on Your Bets – Get Daily Betting Tips.

24.
What Were The Results?
X% Increase in Clicks to Content
Under
25%
Between
25 -75%
Over
100%

25.
+ 220%
Increase in
Clicks to
Content
0
10
20
30
40
50
60
70
January March May July September November
Click To Rates
Without With A/B

26.
Great For:
• Increase Social Media Traffic
• Increase Social Engagement

27.
The average marketer spends 1
hour per blog post scheduling
social media posts.

28.
Catchup on Emails
Research Your Competitors
Have lunch with your boss, partner or colleague
Listen to 16 Covers of Shake It Off
Watch 1/3 of The Hobbit
Brainstorm with a couple
of colleagues on how to
make the office run better
What
Would You
Do With An
Extra Hour?

29.
• Connect Your Social Accounts
• Automatically share new
posts with your social
network
• Supports Twitter, Facebook,
Tumblr, Pinterest, LinkedIn,
and Google+

30.
Great For:
• Increase Content Exposure
• Increase Social Engagement

31.
• Supports Twitter,
Facebook, and LinkedIn
• Choose Time Between
Posts
• Choose What Post
Categories to Share
• Add Text Before or
After
• Add Hashtags

32.
What Were The Results?
X% Increase in blog visits via social media
Under
25%
Between
25 -50%
Over
50%

33.
+ 40%
Increase in
blog visits
via social
media
0
5
10
15
20
25
30
35
40
January March May July September November
Click To Rates
Blog Post Visits Via Social

34.
Great For:
• Lead Generation
• Lead Nurturing

35.
The most important strategic goals of a
marketing automation strategy are
Increasing lead generation (61%), lead
nurturing (57%) and sales revenue (47%)

36.
• Find out who's on your site
and what they're doing
• More context for your
conversations
• Customized Reports
• Connects to Your Email
Program

37.
• Create Different
Lead Flow Types

38.
• Fully Customizable
• Select Images, Text,
and Colors

39.
• Set Rules for Each
Lead Flow

40.
• Preview and Push
Live all within the
dashboard.
• No Developer
Needed

41.
How does it work?
1. HubSpot Marketing Free will track
each anonymous visitor to your site
with a cookie.
2. HubSpot automatically identifies and
watches each existing form on your site
for submissions.
3. Once someone fills out any form on
your site, HubSpot will identify that
person with their email address. and
add them to your contact list.
4. Receive an email with a link to the
new contact record with all of their
visit history.

42.
Great For:
• Time Saving
• Organization

43.
• Connect Your Apps and
Automate Workflows
• Build processes faster
and get more done

44.
Supports
over 750
Apps

45.
#7: Yoast
Great For:
• Organic Traffic
• Social Engagement
• Usability

46.
• Focus keyword and
content analysis
• Post titles and meta
descriptions
• Readability check

47.
• Social Media
optimization
(Open Graph)
• Descriptions and
Images

48.
• Social Media
optimization
(Open Graph)
• Descriptions and
Images

49.
• All the Technical
Goodies!
• Sitemaps
• Edit your robots.txt
and .htaccess
• Robots meta
configuration

50.
#7: Yoast
Great For:
• Content Marketing
• Visitor Engagement

51.
• Automatically added
Related Posts
• By categories,
keywords.
• Manually pick posts

52.
New: Related Posts Feature
Old: Text Links Within Content

53.
What Were The Results?
X% Increase in number of blog views per session
Under
25%
Between
25 -75%
Over
100%

54.
+ 11%
Increase in
number of
blog post
views per
session 0
5
10
15
20
25
30
January March May July September November
Click To Rates
Without With Related posts

55.
Work
Smarter,
Not Harder
Less Time
Can Equal
Greater
Results.
Automate
to Elevate

56.
The most significant barrier to
marketing automation success is
the lack of an effective strategy
52%

57.
Sarah Kloth
Director of Digital Strategy
@Sarah_Kloth
More Tools +
Free Digital Strategy Kit
go.topfloortech.com/wordcamp