Design & the internet of things: from whimsy to utility and hopefully back

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Talk given in January 2012.

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  • It’s the start of a new year and someone asked me to come in and talk about the internet of things. This has happened countless times but the beginning of the year and the sight of discarded Christmas trees pushed me to take some time to reflect on the last 8 years of work. (I consider it as important to make as it is to write about why I make.)

    I won’t go into the details of the full presentation but it seemed that pre-2007 (launch year of Twitter and the iPhone) the market was full of strange and smart exciting products. Not platforms, not hacks, but proper things you could by on a shelf on the high street. Pleo, Aibo, Nabaztag, the Ambiant Orb & Umbrella and the promise of the Hug Shirt. Most of these products failed, were discontinued, or were never developed past the trademark stage. The hacker community took over and the commercial game became about platforms. Arduino spawned endless compatible shields, kits and competing products sold through the likes of Sparkfun or Make Magazine. The community created a design culture of one-offs.

    In the last 2 years it’s been about building web platforms for the internet of things. Started by Pachube, the marketplace then filled with companies whose existing business models fit the new mould. We have to do better than that.

    As CES is under way and initial reports of the latest dancing robots flood the internet, I think the UK design scene has a tremendous opportunity and can’t afford not to get involved. Most of the people who have pushed the field forward have been hackers, producing on-off products that need support to get to the shelves of the high street.

    In the midst of quite a lot of angst around manufacturing in the UK this is an opportunity the UK can’t afford to miss. Bridging links between hackers and manufacturers is an opportunity that won’t suffer from misplaced nostalgia, and will create new business opportunities. In the same way the north of Italy supported most of the manufacturing boom of the 1960s, using the UK’s expertise in manufacturing should enable it to become quickly THE place to get your internet of things devices ready for mass production and onto the high street. That’s something the government should help with and maybe that’s what Tech City should be about…

    If anything, 2012 is the time for crazy bold entrepreneurship and enthusism in this stale consumer product space. Austerity periods are often a wonderful time for creativity and we need that boost. The failure in the take-up of smart energy meters have proved that we have to go beyond pure utility to make the internet of things part of our daily lives, and really tap into people’s desires for whimsy and fun (see Homesense if you don’t believe me). People didn’t buy an iPhone because it could make better calls. This is the time to really do something different and make connections that didn’t exist before. Onwards and forward and Happy New Year everyone!
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Design & the internet of things: from whimsy to utility and hopefully back

  1. 1. DESIGN &!THE INTERNET !OF THINGS!From whimsy to !utility & hopefully back!Alexandra Deschamps- Sonsino! designswarm
  2. 2. ME!PRODUCT DESIGNER!INTERACTION DESIGNER!DIGITAL WORK!TINKER LONDON (2007-2010)!DESIGNSWARM (ROBOTS, SNOWMEN, MAPS)!INTERNET OF THINGS!@IOTWATCH ! designswarm
  3. 3. designswarm
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  5. 5. Super exciting! products!! Hopefully more ! exciting products! Changes!Understanding! In the market!the idea! Mass market interest! & infrastructure! 2000   2007   2012   designswarm
  6. 6. PRE-2007 !(yay, r&D money!)! Platforms!Consumer! Market!Products! designswarm
  7. 7. 1999! designswarm
  8. 8. 2002! designswarm
  9. 9. 2003! designswarm
  10. 10. 2006! designswarm
  11. 11. 2006! designswarm
  12. 12. 2007! designswarm
  13. 13. 2006! designswarm
  14. 14. POST-2007!(oh god this is hard)! Platforms! Consumer! Products! Market! designswarm
  15. 15. What happened in 2007?! designswarm
  16. 16. What happened in 2007? !Twitter launches at SXSW! designswarm
  17. 17. What happened in 2007?!The iPhone is launched! designswarm
  18. 18. What happened in 2007?!Arduino starts to sell worldwide! designswarm
  19. 19. RIP 2006! designswarm
  20. 20. RIP 2009! designswarm
  21. 21. RIP 2010! designswarm
  22. 22. “Coming soon”! designswarm
  23. 23. Platforms!Consumer!Products! Market! designswarm
  24. 24. PLATFORMS!WEB PLATFORMS!MOBILE PLATFORMS!HARDWARE PLATFORMS! designswarm
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  31. 31. Platforms!Consumer!Products! Market! designswarm
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  43. 43. Lets not make it the!internet of boring things!PAYING ATTENTION TO USERS!MOVING BEYOND SCREENS!GETTING DESIGNERS INVOLVED!BEING BOLD AND CRAZY!CREATING APPETITE IN THE MARKET! designswarm
  44. 44. The time is NOW.!Thanks.!@iotwatch!alex@designswarm.com! designswarm

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