Design & the internet of things: from whimsy to utility and hopefully back

Alexandra Deschamps-Sonsino
Alexandra Deschamps-SonsinoConsultant at designswarm
DESIGN &!
THE INTERNET !
OF THINGS!
From whimsy to !
utility & hopefully back!




Alexandra Deschamps- Sonsino!
                   designswarm
ME!
PRODUCT DESIGNER!
INTERACTION DESIGNER!
DIGITAL WORK!
TINKER LONDON (2007-2010)!
DESIGNSWARM (ROBOTS, SNOWMEN, MAPS)!

INTERNET OF THINGS!

@IOTWATCH !


                                designswarm
designswarm
designswarm
Super exciting!
                 products!!



                                                        Hopefully more !
                                                        exciting products!
                                   Changes!
Understanding!                     In the market!
the idea!



                                             Mass market interest!
                                             & infrastructure!




 2000	
                        2007	
                    2012	
  
                                                               designswarm
PRE-2007 !
(yay, r&D money!)!
                     Platforms!




Consumer!               Market!
Products!




                                  designswarm
1999!




        designswarm
2002!




        designswarm
2003!




        designswarm
2006!




        designswarm
2006!




        designswarm
2007!




        designswarm
2006!




        designswarm
POST-2007!
(oh god this is hard)!
                         Platforms!




           Consumer!
           Products!
                            Market!




                           designswarm
What happened in 2007?!




                     designswarm
What happened in 2007? !
Twitter launches at SXSW!




                            designswarm
What happened in 2007?!
The iPhone is launched!




                          designswarm
What happened in 2007?!
Arduino starts to sell worldwide!




                                    designswarm
RIP 2006!




            designswarm
RIP 2009!




            designswarm
RIP 2010!




            designswarm
“Coming soon”!




                 designswarm
Platforms!




Consumer!
Products!
               Market!




              designswarm
PLATFORMS!
WEB PLATFORMS!
MOBILE PLATFORMS!
HARDWARE PLATFORMS!




                      designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
Platforms!




Consumer!
Products!
               Market!




              designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
designswarm
Lets not make it the!
internet of boring things!
PAYING ATTENTION TO USERS!
MOVING BEYOND SCREENS!
GETTING DESIGNERS INVOLVED!
BEING BOLD AND CRAZY!
CREATING APPETITE IN THE MARKET!




                                   designswarm
The time is NOW.!
Thanks.!
@iotwatch!
alex@designswarm.com!




                        designswarm
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