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Bridging the
Physical-Digital
Divide
!
23 July 2014
UXPA 2014
!
Jason Mesut
Head of User Experience, Plan
Local Leader, Ix...
I N T E R A C T I O N D E S I G N A S S O C I AT I O N
Uh-oh!
Dancing to
one beat
In the
same room
For a common
purpose
Different tribes
coming together
!
I want a future where physical
products and digital services
work in harmony
!
Where Industrial Design and
User Experience practitioners
dance to the same beat...
!
...in the same room
!
...for the common purpose of
improving the products and
services of the future
!
The UX community needs to start
connecting, calibrating and
collaborating with Industrial Design
!
A hypothesis
Why do I think this is relevant?
What are the things you ?
People
Activities
Apps?
Technics 1200 SH-101
OP-1Tenori-On
I love
objects
Q-Bert
Technics
1200
Q-Bert
Technics
Roland
SH-101
Q-Bert
Technics
Milo Mesut
Yamaha
Tenori-On
Teenage Engineering
OP-1
Technics 1200 SH-101
OP-1Tenori-On
I love
objects
5years
!
Industrial Design
years
!
Digital User Experience
15
3years
Local leader
Interaction Design
Association
L o n d o n
Subjects over 3 years
Internet of Things
Future of publishi...
I joined
A product strategy consultancy
!
We help companies
work out what to do next.
!
We help companies
work out what to do next.
Helping innovation
and design teams
raise their game
Bringing clarity to
the...
Bringing clarity to
the front end of
innovation
Helping innovation
and design teams
raise their game
Bringing clarity to
the front end of
innovation
Helping innovation
and design teams
raise their game
Consumer
electronics
...
Industrial
Designers
Industrial Designers Digital / UX Designers
I’ve interviewed
over 30 designers
Experiences with
familiar names
Consultancies Manufacturers Education
Some key questions
—Why should we care?
—What are we aiming for?
—What are the challenges?
—How can we tackle them?
?
Some key questions
—Why should we care?
—What are we aiming for?
—What are the challenges?
—How can we tackle them?
!
Screens dominating
Screens on
everything
Screens replacing
tactile controls
Screens in
front of babies
http://www.digitaltrends.com/wp-content/uploads/2013/12/fisher-price-ipad-apptivity-seat.jpg
!
Emerging hardware revival
The internet of
things is hitting
the mainstream
Niche Mass
In odd ways
http://www.beamtoothbrush.com/toothbrush/
http://www.beamtoothbrush.com/toothbrush/
Tech companies
buying hardware
companies + skills
Service
companies
selling hardware
Wearable
excitement
Something other than a
smartphone to design
Even if they make
us look ridiculous
!
Industrial Design seems
to be losing relevancy

Digital designers

User Experience for web, 

GUI expertise
Software technologists

Understand infrastructure 

and web se...
Industrial Design
doesn’t engage
Industrial Designers have
their heads in the ground
Ian Bach

Senior Interaction Designer...
Doesn’t include freelancers
£350-600+ a day
Industrial Design
User Experience
Huge
pay gap
Some key questions
—Why should we care?
—What are we aiming for?
—What are the challenges?
—How can we tackle them?
!
Greater harmony between
physical and digital 

A recipe for integrated products?
+ +Physical
Product
Digital
Interface
Digital
Service
Integrated
product
=
+ +Physical
Product
Digital
Interface
Digital
Services
!
Aesthetic 

Visceral. Visual, sonic, feel.

Interactive
Behaviour...
Unite product and
graphic language
Nokia and Microsoft
Windows mobile

Separated at birth

Physical form and
interaction design
Nokia and Meego

A touchscreen curved at
the edges to aid friction
for swipes from th...
iPod
The original
integrated product?
Appropriate interactions
—Hardware and software
interface working together
—iTunes s...
Clunky car
interfaces
Screen clash
Dangerous disparity
—Aesthetic mismatch
—Interface not tactile
—Doesn’t create a better...
Integrated
automotive
interface
Texas Instruments

Immersive Automobile

Physical controls
designed in concert
with graphi...
Nest
Rare harmony?
Coherent product-service
—Elegant hardware
—Slick UI
—Intelligent services

Nest
Rare harmony?
We need to seek
1. Quality balance
2. Connected design language
3. Appropriate interactions
4. Consideration of overall ex...
Some key questions
—Why should we care?
—What are we aiming for?
—What are the challenges?
—How can we tackle them?
!
Why harmony is rare

Hardware is being
commoditised

1/2/3/4
Industrial Design
given away
In China, they are giving
away the ID for free as part
of their manufacturing
services... The...
Objects, like apps, are
becoming transient — like
kettles that don’t last or
phones we replace regularly
!
Jeremy Offer
De...
Clients are more
focused on what’s on
the touchscreen rather
than how good the
case quality is
Jim Blyth

Managing Directo...
Delivery timelines
are different

1/2/3/4
UX is very much focused
on the near term — it’s less
reliant on supply chains
!
Mark Delaney
Head of Design Forward, Nokia...
Software design often
begins later in the cycle.
!
You’re given a spec of
controls and it’s very hard
to adjust the hardwa...
Different delivery
timeframes
18 months+
3 months+ initially
Then monthly, weekly or daily
Hardware
Software
Problem
frami...
Disciplines don’t
understand each other

1/2/3/4
UX has done a pretty good
job of making itself
complicated in a short
period of time with all the
different sub-discipline...
Teams are
separated

1/2/3/4
Hardware and
software teams
often separated
SW HW
SW HW
In-house
In-house Agency
SW HW
Agency 1 Agency 2
SW HW
Agency
Design silos
inhibit collaboration
ID UX VD SD
Should we destroy
design silos before
organisation ones?
Why harmony is rare
1. Hardware commoditisation
2. Delivery differences
3. Don’t understand each other
4. Teams are separa...
Some key questions
—Why should we care?
—What are we aiming for?
—What are the challenges?
—How can we tackle them?
How can we bridge the
physical-digital divide?
How can we bridge the
physical-digital divide
First, we must
Define the divide



ID Industrial Design
Physical
Product Design
Mechanical Engineering
Ergonomics
CMF
Product visualisation
Offer Mindset Language Tools Time
ID Industrial Design
Physical
UX Digital
User Experience
Product Design
Mechanical Engin...
Jargon
!
Documentation
!
Communication
Motivation
!
Values
!
Principles
Methods
!
Software
!
Approaches
Value
!
Uniqueness...
Offer Mindset Language Tools Time
What separates us?
Bespoke
vs.
Universal &
documented
!
Design
+
Experience
Mechanical
v...
Offer Mindset Language Tools Time
What unites us?
Bespoke
vs.
Universal &
documented
!
Brand
+
Design
+
Experience
Mechani...
How can we bridge the
physical-digital divide?
How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate



How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate


Find the common ground
Conne...
How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate


 Adapt ourselves
Adapt our p...
How can we bridge the
physical-digital divide?
We need to
Connect / Calibrate / Collaborate


 Unite on common purpose
Sha...
Find common ground
Connect on a personal level
Respect differences
Connect
Offer Mindset Language Tools Time
Hardware is appropriately
named because it’s hard...
!
...It’s a long, hard, painful,
expensive process
!
... It requires ...
Software is slippery
1. Hidden impacts from changes
2. Multiple releases
3. Integration challenges
4. Multiple platforms
5...
Here’s Jony
Come together
Understand how to build

Product designers need to
understand how their
designs will be realised

Understand...
Manufacturing
means travel
You can’t get away from
the fact that you’re going
to have to jump on a plane
and meet manufact...
Manufacturing
from the start
Manufacturing is a key
consideration, not an activity
at the end of the process.
Industrial d...
There’s a lot you
can learn about
manufacturing
3D printing won’t
replace large scale
manufacture... yet
Really valuable benefits of
3D printing haven’t really
been embra...
ID
Offer
Understanding
people
!
Conceiving and
detailing solutions
Hardware
Mindset Language Tools Time
Manufacture
Softwa...
Making things
people love
Solving
problems
Making Modelling
Functional
Making solutions
Aesthetic
Decoding
Mechanical Theo...
Industrial designers
obsess about physical
form
!
-Aesthetic
-Makes a product
understandable
-Unobtrusive
-As little desig...
I setup a monthly lunch
with the director of research
and development. It helps that
we both care about the same
thing. Th...
Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our...
CMF


Responsive design

Tolerance
Information
Architect

Interaction
Designer

Product Product
Service
Experience
UX
UI/U...
Language
IDers often say they don’t
understand [UX], but shifting
perspective and language
helps them realise when
they ar...
Sketching
Prototyping
Brainstorming
CAD modelling Wireframing
Manufacturing
Observational
research
Designing in
the browse...
Adapt our skills and teams
Shifter Hybrid Partner Neutral leader
Moving from ID-to-UX Blending skills across ID + UX ID + ...
No
Learn skills, but don’t
expect to do it all
Yes
Find ways to work with
specialists to create
excellence
Maybe
Rare few ...
Long term thinking Rapid releases
Ideas at pace
Product
experience
Manufacturing lag
Learning curve
Relationship over time...
Industrial Design has to
project further into the future
2014 2015 2016 2017 2018 2019
Long-term
visioning
Seymour Powell
Aircruise

The Aircruise concept
questions whether the
future of luxury travel
should b...
Each approach has it's
own value, but close that
gap and the future will
happen quicker and better
!
Duncan Fitzsimons
Fou...
2014 2015 2016 2017 2018 2019
Digital focuses
on shorter term
Horizon gap
Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our...
I’ve found the best way
to get integration is to
get away from the
features and unite on
the higher goals
!
Scott Jenson
P...
We structure projects so
industrial designers,
interaction designers,
mechanical engineers, and
strategists can do the
res...
Sketch together
Sketch together
Sketch together


Product designers can
come up with a hundred
ideas in the time that
UXers come with ten
!
Dave Cronin
Di...
Share work in progress
Catch issues early
Explore and experiment
quickly. Prototype with
different materials
Prototype tog...
We prototype in physical
and digital - it's easy to do
fast, and there is a lot to be
said for tangible design - it
might ...
Hardware
prototyping
Tinkertronics
Share regularly
At Palm, we did show and
tells across ID and UX. IDs
would bring their models and
we would offer suggestio...
Collaborate away
from project work
We run Interaction Labs
events and people
collaborate across the studio
Heather Martin
...
Collaborate away
from project work
Hardware
Problem
framing Tooling
Tuning
production
Manufacturing
development
!
Ideation
!
Design
development
!
Production
...
Physical
interaction design
Beo A9

Physical volume control

Physical interaction
design
Beo A9

Physical volume control

Beo A9

Physical volume control

Find common ground
Connect on a personal level
Respect differences
Break down
language barriers
Adapt
our skills
Adapt our...
!
Why?
!
Seeking
!
Against
!
!
We must
!
Losing relevancy
!
Greater harmony
!
Commoditisation, silos,
processes, language
...
Dancing to
one beat
In the
same room
For a common
purpose
Different tribes
coming together
Just bring your own moves
and b...
Bridging the Physical-Digital Divide (Jason Mesut)
Bridging the Physical-Digital Divide (Jason Mesut)
Bridging the Physical-Digital Divide (Jason Mesut)
Bridging the Physical-Digital Divide (Jason Mesut)
Bridging the Physical-Digital Divide (Jason Mesut)
Bridging the Physical-Digital Divide (Jason Mesut)
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Bridging the Physical-Digital Divide (Jason Mesut)

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Bridging the gap between Industrial and Interaction Design to develop better products and services for the physical-digital age.

In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives. For a future Internet of Things we need to better engage Industrial Designers in what we do. This talk will explore how we do that, from connecting between the two fields, calibrating individuals and teams, and collaborating towards a common purpose. Attendees should attend this session to get a better understanding of the needs and value offer of Industrial Design for a future of connected devices, and to find ways to work better alongside Industrial Designers.

Published in: Design

Bridging the Physical-Digital Divide (Jason Mesut)

  1. 1. Bridging the Physical-Digital Divide ! 23 July 2014 UXPA 2014 ! Jason Mesut Head of User Experience, Plan Local Leader, IxDA London !
  2. 2. I N T E R A C T I O N D E S I G N A S S O C I AT I O N
  3. 3. Uh-oh! Dancing to one beat In the same room For a common purpose Different tribes coming together
  4. 4. ! I want a future where physical products and digital services work in harmony
  5. 5. ! Where Industrial Design and User Experience practitioners dance to the same beat...
  6. 6. ! ...in the same room
  7. 7. ! ...for the common purpose of improving the products and services of the future
  8. 8. ! The UX community needs to start connecting, calibrating and collaborating with Industrial Design ! A hypothesis
  9. 9. Why do I think this is relevant?
  10. 10. What are the things you ?
  11. 11. People Activities Apps?
  12. 12. Technics 1200 SH-101 OP-1Tenori-On I love objects
  13. 13. Q-Bert Technics 1200
  14. 14. Q-Bert Technics Roland SH-101
  15. 15. Q-Bert Technics Milo Mesut Yamaha Tenori-On
  16. 16. Teenage Engineering OP-1
  17. 17. Technics 1200 SH-101 OP-1Tenori-On I love objects
  18. 18. 5years ! Industrial Design years ! Digital User Experience 15
  19. 19. 3years Local leader Interaction Design Association L o n d o n Subjects over 3 years Internet of Things Future of publishing Urban environment Smart materials Mobility / Automotive Clinical applications ! Upcoming… Smart home Music interfaces Consumer healthcare
  20. 20. I joined A product strategy consultancy ! We help companies work out what to do next.
  21. 21. ! We help companies work out what to do next. Helping innovation and design teams raise their game Bringing clarity to the front end of innovation
  22. 22. Bringing clarity to the front end of innovation Helping innovation and design teams raise their game
  23. 23. Bringing clarity to the front end of innovation Helping innovation and design teams raise their game Consumer electronics Automotive ! Materials What should we do for our next smart phone? ! How will we engage gen Z? ! ! How can we compete with the no.1 in our category?
  24. 24. Industrial Designers Industrial Designers Digital / UX Designers I’ve interviewed over 30 designers
  25. 25. Experiences with familiar names Consultancies Manufacturers Education
  26. 26. Some key questions —Why should we care? —What are we aiming for? —What are the challenges? —How can we tackle them? ?
  27. 27. Some key questions —Why should we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
  28. 28. ! Screens dominating
  29. 29. Screens on everything
  30. 30. Screens replacing tactile controls
  31. 31. Screens in front of babies http://www.digitaltrends.com/wp-content/uploads/2013/12/fisher-price-ipad-apptivity-seat.jpg
  32. 32. ! Emerging hardware revival
  33. 33. The internet of things is hitting the mainstream Niche Mass
  34. 34. In odd ways
  35. 35. http://www.beamtoothbrush.com/toothbrush/ http://www.beamtoothbrush.com/toothbrush/
  36. 36. Tech companies buying hardware companies + skills
  37. 37. Service companies selling hardware
  38. 38. Wearable excitement Something other than a smartphone to design
  39. 39. Even if they make us look ridiculous
  40. 40. ! Industrial Design seems to be losing relevancy

  41. 41. Digital designers
 User Experience for web, 
 GUI expertise Software technologists
 Understand infrastructure 
 and web services Makers
 Prototype, and play with 
 combining technologies Graphical User Interfaces Systems thinking Human behaviour & experience Web technology Data Infrastructure Prototyping Human behaviour Connection with the arts Mike Kuniavsky, author of Smart Things Matt Webb, Berg Kate Hartman, artist, technologist, educator OCAD Digital natives seem to be driving the future
  42. 42. Industrial Design doesn’t engage Industrial Designers have their heads in the ground Ian Bach
 Senior Interaction Designer Method
  43. 43. Doesn’t include freelancers £350-600+ a day Industrial Design User Experience Huge pay gap
  44. 44. Some key questions —Why should we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
  45. 45. ! Greater harmony between physical and digital 

  46. 46. A recipe for integrated products? + +Physical Product Digital Interface Digital Service Integrated product =
  47. 47. + +Physical Product Digital Interface Digital Services ! Aesthetic 
 Visceral. Visual, sonic, feel.
 Interactive Behavioural. Distribution of inputs and controls. ! Experiential Reflective. Fit with person’s context and ecosystems. ! ! Key levels of harmony Components of integrated experience
  48. 48. Unite product and graphic language Nokia and Microsoft Windows mobile
 Separated at birth

  49. 49. Physical form and interaction design Nokia and Meego
 A touchscreen curved at the edges to aid friction for swipes from the edge

  50. 50. iPod The original integrated product? Appropriate interactions —Hardware and software interface working together —iTunes store —Aesthetic mismatch

  51. 51. Clunky car interfaces Screen clash Dangerous disparity —Aesthetic mismatch —Interface not tactile —Doesn’t create a better experience

  52. 52. Integrated automotive interface Texas Instruments
 Immersive Automobile
 Physical controls designed in concert with graphical user interface

  53. 53. Nest Rare harmony? Coherent product-service —Elegant hardware —Slick UI —Intelligent services

  54. 54. Nest Rare harmony?
  55. 55. We need to seek 1. Quality balance 2. Connected design language 3. Appropriate interactions 4. Consideration of overall experience
  56. 56. Some key questions —Why should we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
  57. 57. ! Why harmony is rare

  58. 58. Hardware is being commoditised
 1/2/3/4
  59. 59. Industrial Design given away In China, they are giving away the ID for free as part of their manufacturing services... Their skills in CAD and product design are being undervalued. ! Kim Lenox Ex-User Experience Director Lunar ! Kim Lenox
  60. 60. Objects, like apps, are becoming transient — like kettles that don’t last or phones we replace regularly ! Jeremy Offer Design Director, Great Fridays Objects becoming transient
  61. 61. Clients are more focused on what’s on the touchscreen rather than how good the case quality is Jim Blyth
 Managing Director, TheAlloy 
 Focused on the touchscreen
  62. 62. Delivery timelines are different
 1/2/3/4
  63. 63. UX is very much focused on the near term — it’s less reliant on supply chains ! Mark Delaney Head of Design Forward, Nokia UX focuses on the short term
  64. 64. Software design often begins later in the cycle. ! You’re given a spec of controls and it’s very hard to adjust the hardware in the midst of development without long delays. ! Nick Myers Director User Experience Design, Fitbit Software added in later
  65. 65. Different delivery timeframes 18 months+ 3 months+ initially Then monthly, weekly or daily Hardware Software Problem framing Tooling Tuning production Manufacturing development ! Ideation ! Design development R C D ! Production 2-6W 4-8W 4-8W 26W 12W 3W 4-8W C D C D C D RCD RCD Research Concept Design RCD RCD RCD RCD RCD RCD RCD RCD
  66. 66. Disciplines don’t understand each other
 1/2/3/4
  67. 67. UX has done a pretty good job of making itself complicated in a short period of time with all the different sub-disciplines: IA, IxD, etc. ! The more compartmentalised, the worse the result. ! Marcus Hoggarth Industrial Design Director, Native UX is confusing
  68. 68. Teams are separated
 1/2/3/4
  69. 69. Hardware and software teams often separated SW HW SW HW In-house In-house Agency SW HW Agency 1 Agency 2 SW HW Agency
  70. 70. Design silos inhibit collaboration ID UX VD SD
  71. 71. Should we destroy design silos before organisation ones?
  72. 72. Why harmony is rare 1. Hardware commoditisation 2. Delivery differences 3. Don’t understand each other 4. Teams are separated
  73. 73. Some key questions —Why should we care? —What are we aiming for? —What are the challenges? —How can we tackle them?
  74. 74. How can we bridge the physical-digital divide?
  75. 75. How can we bridge the physical-digital divide First, we must Define the divide
 

  76. 76. ID Industrial Design Physical Product Design Mechanical Engineering Ergonomics CMF Product visualisation
  77. 77. Offer Mindset Language Tools Time ID Industrial Design Physical UX Digital User Experience Product Design Mechanical Engineering Ergonomics CMF Product visualisation Interaction Design Information Architecture Content Strategy User Research Visual Design Experience strategy
  78. 78. Jargon ! Documentation ! Communication Motivation ! Values ! Principles Methods ! Software ! Approaches Value ! Uniqueness ! Horizons ! Timelines ! Pace Which factors affect how we work together? Offer Mindset Language Tools Time
  79. 79. Offer Mindset Language Tools Time What separates us? Bespoke vs. Universal & documented ! Design + Experience Mechanical vs. Theoretical ! ! Solving problems + Making solutions Manufacturing vs. Modelling ! ! Researching + Sketching + Prototyping Hardware vs. Software ! ! Understanding people + Conceiving solutions Long term vs. Short term ! ! Fast-paced + Immediate interaction
  80. 80. Offer Mindset Language Tools Time What unites us? Bespoke vs. Universal & documented ! Brand + Design + Experience Mechanical vs. Theoretical ! ! Solving problems + Making solutions Manufacturing vs. Modelling ! ! Researching + Sketching + Prototyping Hardware vs. Software ! ! Understanding people + Conceiving solutions Long term vs. Short term ! ! Fast-paced + Immediate interaction
  81. 81. How can we bridge the physical-digital divide?
  82. 82. How can we bridge the physical-digital divide? We need to Connect / Calibrate / Collaborate
 

  83. 83. How can we bridge the physical-digital divide? We need to Connect / Calibrate / Collaborate
 
Find the common ground Connect on a personal level Respect differences

  84. 84. How can we bridge the physical-digital divide? We need to Connect / Calibrate / Collaborate
 
 Adapt ourselves Adapt our processes Translate our language ! 

  85. 85. How can we bridge the physical-digital divide? We need to Connect / Calibrate / Collaborate
 
 Unite on common purpose Share between teams Prototype together ! 

  86. 86. Find common ground Connect on a personal level Respect differences Connect Offer Mindset Language Tools Time
  87. 87. Hardware is appropriately named because it’s hard... ! ...It’s a long, hard, painful, expensive process ! ... It requires a long term commitment to a design ! Robert Brunner Partner, Ammunition (the guy who hired Jony Ive) Hardware is hard
  88. 88. Software is slippery 1. Hidden impacts from changes 2. Multiple releases 3. Integration challenges 4. Multiple platforms 5. Legacy code ! Some large organisations have terrible legacy code — it can take months to change a word or button on a site
  89. 89. Here’s Jony
  90. 90. Come together Understand how to build
 Product designers need to understand how their designs will be realised
 Understand Materials and Manufacturing
  91. 91. Manufacturing means travel You can’t get away from the fact that you’re going to have to jump on a plane and meet manufacturers in China and develop one-to- one relationships — that’s quite daunting for some people. ! Jeremy Offer Design Director, Great Fridays
  92. 92. Manufacturing from the start Manufacturing is a key consideration, not an activity at the end of the process. Industrial designers consider manufacturing capabilities and constraints from the outset and throughout the design process. This drives and frames the design. ! Alex Bradley Consultant, Plan
  93. 93. There’s a lot you can learn about manufacturing
  94. 94. 3D printing won’t replace large scale manufacture... yet Really valuable benefits of 3D printing haven’t really been embraced yet. 3D printed foetus
  95. 95. ID Offer Understanding people ! Conceiving and detailing solutions Hardware Mindset Language Tools Time Manufacture Software Flexibility UX
  96. 96. Making things people love Solving problems Making Modelling Functional Making solutions Aesthetic Decoding Mechanical Theoretical Instinctive ID UX Offer Mindset Language Tools Time
  97. 97. Industrial designers obsess about physical form ! -Aesthetic -Makes a product understandable -Unobtrusive -As little design as possible Dieter Rams rules of good design
  98. 98. I setup a monthly lunch with the director of research and development. It helps that we both care about the same thing. That helped to bring down any barriers. I worked to understand his and his team’s goals, so that we could better support them and work closer together. ! Nick Myers Director User Experience Design, Fitbit Connect on a personal level
  99. 99. Find common ground Connect on a personal level Respect differences Break down language barriers Adapt our skills Adapt our processes Connect Calibrate Offer Mindset Language Tools Time
  100. 100. CMF 
 Responsive design
 Tolerance Information Architect
 Interaction Designer
 Product Product Service Experience UX UI/UX Lean UX
 Agile
 Persona
 EcosystemSupply chain People Interaction Design Brand User Interface Lean engineering
 Product language QA / QC CMD
 Materials and finish
 Material bill Package 
 (internal component architecture) Bill of materials (BOM) Stage gate process Class A, B, C surfaces ID UX Similar terms for very different things Well established terms, but still a lack of clarity Offer Mindset Language Tools Time
  101. 101. Language IDers often say they don’t understand [UX], but shifting perspective and language helps them realise when they are doing it. As a way to bridge the gap, I'd often look at their past work, point to the solutions that worked well and relate it to [UX]. ! Kim Lenox Former User Experience Director, Lunar
  102. 102. Sketching Prototyping Brainstorming CAD modelling Wireframing Manufacturing Observational research Designing in the browser Experience mapping Flow diagrams Rendering Sampling Appearance modelling ID UX Manufacturing techniques Modelling tools to decode, clarify Offer Mindset Language Tools Time
  103. 103. Adapt our skills and teams Shifter Hybrid Partner Neutral leader Moving from ID-to-UX Blending skills across ID + UX ID + UX working closely together Solution agnostic leadership +
  104. 104. No Learn skills, but don’t expect to do it all Yes Find ways to work with specialists to create excellence Maybe Rare few able to do this Are you ready to walk away from the craft? Maybe ID to UX is possible, but the other way is tougher especially for seniors Shifter Hybrid Partner Neutral ID + UX working closely together Partner or shift +
  105. 105. Long term thinking Rapid releases Ideas at pace Product experience Manufacturing lag Learning curve Relationship over time Flexibility to adapt Form first Form later Upgrades Designed to last Fast-paced ideation New products ID UX Offer Mindset Language Tools Time
  106. 106. Industrial Design has to project further into the future 2014 2015 2016 2017 2018 2019
  107. 107. Long-term visioning Seymour Powell Aircruise
 The Aircruise concept questions whether the future of luxury travel should be based around space-constrained, resource-hungry, and all too often stressful airline travel.
  108. 108. Each approach has it's own value, but close that gap and the future will happen quicker and better ! Duncan Fitzsimons Founder, Vitamins Close the horizon gap
  109. 109. 2014 2015 2016 2017 2018 2019 Digital focuses on shorter term Horizon gap
  110. 110. Find common ground Connect on a personal level Respect differences Break down language barriers Adapt our skills Adapt our processes Connect Calibrate Collaborate Unite on a common purpose Share regularly Prototype together Develop shared vocabulary Offer Mindset Language Tools Time
  111. 111. I’ve found the best way to get integration is to get away from the features and unite on the higher goals ! Scott Jenson Product Strategy, Google Unite on a common purpose
  112. 112. We structure projects so industrial designers, interaction designers, mechanical engineers, and strategists can do the research together. ! David Sherwin Interaction Design Director, Frog Research together Photograph by Misha Miller
  113. 113. Sketch together
  114. 114. Sketch together
  115. 115. Sketch together 
 Product designers can come up with a hundred ideas in the time that UXers come with ten ! Dave Cronin Director, Interaction Design, GE
  116. 116. Share work in progress Catch issues early Explore and experiment quickly. Prototype with different materials Prototype together
  117. 117. We prototype in physical and digital - it's easy to do fast, and there is a lot to be said for tangible design - it might not be shippable, but it is experiential and experimental ! Duncan Fitzsimons Co-founder, Vitamins Prototype together
  118. 118. Hardware prototyping Tinkertronics
  119. 119. Share regularly At Palm, we did show and tells across ID and UX. IDs would bring their models and we would offer suggestions and opinions. We would bring our interface concepts or prototypes and they would share their ideas too. ! Kim Lenox Former Director of User Experience, Lunar
  120. 120. Collaborate away from project work We run Interaction Labs events and people collaborate across the studio Heather Martin
 Director, Interaction Design SmartDesign, Barcelona
  121. 121. Collaborate away from project work
  122. 122. Hardware Problem framing Tooling Tuning production Manufacturing development ! Ideation ! Design development ! Production 2-6W 4-8W 4-8W 26W 12W 3W 4-8W Adapt our processes Cadence and relationships Software C D RCD Research Concept Design RCD RCD RCD RCD RCD RCD RCDDetail design C D
  123. 123. Physical interaction design Beo A9
 Physical volume control

  124. 124. Physical interaction design Beo A9
 Physical volume control
 Beo A9
 Physical volume control

  125. 125. Find common ground Connect on a personal level Respect differences Break down language barriers Adapt our skills Adapt our processes Connect Calibrate Collaborate Unite on a common purpose Share regularly Prototype together Develop shared vocabulary Offer Mindset Language Tools Time
  126. 126. ! Why? ! Seeking ! Against ! ! We must ! Losing relevancy ! Greater harmony ! Commoditisation, silos, processes, language
 Connect Calibrate Collaborate
  127. 127. Dancing to one beat In the same room For a common purpose Different tribes coming together Just bring your own moves and be careful of treading on other people’s toes

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