3D technology is gaining momentum as more devices become 3D-ready and shipments of 3D TVs, laptops, and mobile devices increase. Glasses-free 3D is moving into the mainstream in 2011-2012 with new mobile and gaming devices being announced that feature this technology, such as the HTC Evo 3D phone. There is also a shift away from glasses-based 3D towards glasses-free displays. 3D Impact Media provides solutions for automated 2D to 3D conversion and universal 3D playback software, as well as 3D filter technologies for any display size.

1. 3D Impact Media AG – Company Presentation!

2. 3D gaining Momentum!
“ When color came along in the 1930s, ten years later, people stopped making movies in black
and white. Why? Because we see in color,” Katzenberg said. “ We also see in 3D. I do think it's
more natural for us…” !
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Shipments
70'000'000
60'000'000
50'000'000
40'000'000
3D-ready TV
30'000'000 3D-ready Laptops
3D-ready Mobiles
20'000'000
10'000'000
0
2011 2012 2013 2014 2015
Source: Data Display Search
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3. 3D Devices launched or announced!
Devices! Stereoscopic (3D with glasses)! Autostereoscopic (glassesfree 3D) !
Playstation 3, (Xbox 360 announced), Mobile: HTC Evo 3D, LG Optimus 3D P920!
Mobile, Gaming Devices! Zeiss - Cinemizer ! Gaming: Nintendo 3DS !
Tablet / Slate! iPad (rumors), ASUS, Masterimage!
Acer Aspire 5745 DG, Sony
Laptop / PC! VPCF21Z1E/BI!
Toshiba, Hitachi, ASUS!
Sony, Samsung, LG, Sharp,
Consumer TV! Panasonic, JVC, Philips, etc.!
Toshiba, Hitachi!
Data Display (3D Impact Media technology),
Industrial display (out-of-home)! Magnetics, 3D International, Alioscopy, Zero
Creative, Tridelity!
Cinema! RealD, XpanD!
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4. Glassesfree 3D going Mainstream – in 2011/12!
Mobile & gaming devices announced (Nintendo 3DS already on the market) !
HTC EVO 3D officially announced for Sprint !
(Engadget, March 2011)!
AT&T Bringing LG Optimus 3D to US as LG Thrill 4G
(AT&T, March 2011)!
Tablets / slates announced!
ASUS Eee Pad MeMO to come with glassesless 3D IPS display!
(Engagdet, May 30, 2011)!
MasterImage touts 4.3-, 7- and 10-inch glasses-free 3D displays,
interest from 'first tier' device makert!
(Engagdet, June 5, 2011)!
Next iPad to offer 3D Display?
(Macrumors, May 4, 2011)!
sales@3dimpactmedia.com! ("

5. Two major Trends on the 3D Market!
1. 3D content is the bottleneck of the industry:
Hardware distribution of 3D-ready devices faster
than the ability to produce 3D. As a result, devices Conversion addressing
with no sufficient content! the shortage of 3D
2. Shift from glasses-based to glassesfree 3D content!
technology, which even increases complexity to
produce content!
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6. 3D Impact Media AG!
3D Impact Media is a leading provider of state-of-the-art, glasses-free 3D technology
and combines more than 30 years of experience in image processing, media
playback and 3D filter technology. !
As a technology provider we focus on 3D conversion & playback solutions.!
2D-to-3D & ! Universal 3D playback 3D filter know-how for any
3Dstereo-to-3Dmultiveiw software! display size !
conversion!
3D Impact Media is an incorporated company (AG) in Sarnen, Switzerland and
operates a technology centre in Munich (GmbH), Germany as well as a sales office
in New York USA (LLC). At the time, 3D Impact Media employs 9 professionals, 6 in
R&D. !
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7. Conversion Algorithms!
Fully automatic conversion: Ready to implement with 3rd party software or with a
hardware partner (FPGA, chipset)!
2D+depth, side-by-side!
Semi-automated conversion: Market-ready plug-ins for professional postproduction and
editing software suites!
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8. Fully automated online Conversion!
Worldwide first, web-based 2D to 3D conversion for photos and
videos - by 3D Impact Media"
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9. Universal 3D Playback Software!
Player GUI!
Universal software to playback any 2D or 3D content on 2D and 3D displays. Features
autostereoscopic (glassesfree) and stereoscopic 3D. Available as stand-alone player,
commandline or library version for easy integration into any 3rd party soft- or hardware. !
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10. 3D Filter Technology!
3D auto-stereoscopic displays allow viewers to see
movies, games and ads, in true 3D without the need to
wear special glasses. The fact that no glasses are
needed increases the applicability and convenience
dramatically.!
3D Impact Media offers leading 3D autostereoscopic filter technology for any display size.
We focus on cost-effective barrier technology, however, lenticular filters are possible on
request. While 3D filters are no R&D focus, the technology is licensed to interested
partners. !
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11. Contacts!
Headquarter! Technology Centre! Sales US!
3D Impact Media AG! 3D Impact Technologies GmbH! 3D Impact Media USA!
Kernserstrasse 31! Orleanstrasse 34! 304 Park Avenue South, 11th floor FL!
6061 Sarnen! 81667 München! New York, NY 10010!
Switzerland! Germany! United States!
+41 41 661 2206! +49 89 80 037 148! +1 212 590 2422!
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