Design And Its Different Facets

1,747 views

Published on

Published in: Business, Design
0 Comments
9 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,747
On SlideShare
0
From Embeds
0
Number of Embeds
26
Actions
Shares
0
Downloads
0
Comments
0
Likes
9
Embeds 0
No embeds

No notes for slide

Design And Its Different Facets

  1. 1. Hsien Hui Tang @ Design Information & Thinking Lab Hsien‐Hui Tang @ Design Information & Thinking Lab DESIGN AND ITS DIFFERENT FACETS
  2. 2. WHAT IS DESIGN?
  3. 3. Function, shape, mechanism Function shape mechanism
  4. 4. WHICH COMPANY PRODUCED THE  FIRST CORDLESS STEAM IRON?
  5. 5. Steam Iron with Retractable Cord Steam Iron with Retractable Cord
  6. 6. Observe Users, Solve the Problem Observe Users Solve the Problem
  7. 7. No Kids Fishing Any More No Kids Fishing Any More
  8. 8. IDEO Fishing Reel Combo for Kids IDEO Fishing Reel Combo for Kids
  9. 9. Problem Finding Operational Process Operational Process Material Color for kids
  10. 10. 19th century 19th century Engineering Mass  Production Marketing Aesthetics
  11. 11. Definition of Design by ICSID Definition of Design by ICSID • Design is a creative activity whose aim is to  establish the multi‐faceted qualities of objects,  q j processes, services and their systems in whole  life cycles. Therefore, design is the central  life cycles Therefore design is the central factor of innovative humanisation of  technologies and the crucial factor of cultural  technologies and the crucial factor of cultural and economic exchange. – The International Council of Societies of Industrial  Design (Icsid)
  12. 12. Task One Task One  • Enhancing global sustainability and  environmental protection (global ethics) p (g )
  13. 13. 2007 Japan Good Design 2007 Japan Good Design
  14. 14. Sanyo Eneloop Universe Sanyo Eneloop Universe • rechargeable hyrbids in about 2.5 hours, also  j juice‐up your USB‐equipped gear. py q pp g • it takes about 6 days for the internal lithium  ion batteries ion batteries
  15. 15. Task Two Task Two • Giving benefits and freedom to the entire  human community, individual and collective  y final users, producers and market protagonists  (social ethics) (social ethics)
  16. 16. Resolve Problems Creatively Resolve Problems Creatively
  17. 17. http://www.joinred.com/ http://www joinred com/
  18. 18. One Laptop per Child One Laptop per Child
  19. 19. TAP Project $1 for TAP WATER TAP Project $1 for TAP WATER
  20. 20. LifeStraw®
  21. 21. Task Three Task Three • Supporting cultural diversity despite the Supporting cultural diversity despite the  globalization of the world (cultural ethics)
  22. 22. YOTHAKA
  23. 23. Timo Sarpaneva Timo Sarpaneva
  24. 24. Eva Solo Eva Solo
  25. 25. Eva Solo Eva Solo
  26. 26. Norm 03 Norm 03
  27. 27. 37 pieces 37 pieces
  28. 28. Norm 69 Norm 69
  29. 29. Task Four Task Four • Giving products, services and systems, those  forms that are expressive of (semiology) and  p ( gy) coherent with (aesthetics) their proper  complexity. complexity
  30. 30. YAMAHA  the Silent Cello YAMAHA the Silent Cello
  31. 31. Design in Knowledge Economy Design in Knowledge Economy Knowledge economy • Design is knowledge Design is knowledge • Industrial Commercial Design is the product • NTUST is the brand of the product •
  32. 32. Need and Offer Need and Offer • Need d – the transformation of Taiwan Business – OEM ODM (development) OBM – B2B to B2C • Offer – Taiwan produce 30000~40000 design students / Taiwan produce 30000 40000 design students /  year  – 400 design school in Asian (business week) 400 design school in Asian (business week) – reach 200 design school from 2000~2008 in China
  33. 33. The Spectrum The Spectrum Hi Art Hi‐Art Hi Tech Hi‐Tech Hi‐Life Marc Newson,  Sony DV  Apple iPod pp Alessi ,  , recorder, , Propaganda Glofiish
  34. 34. Kinds of Creativity Kinds of Creativity Hi‐Tech Hi‐Art Hi‐Life Collaborative  Personal  In between  Creativity Creativity Creativity Famous  Celebrity  Designer within  Designer Company Company
  35. 35. How to Cultivate How to Cultivate Hi‐Art Hi‐Tech Hi‐Life Personal  Group Creativity,  Creativity,  Design,  In between Lifestyle Lifestyle,  Management,  Management Environment Manufacture
  36. 36. Hi‐Art Marc Newson,  Alessi 
  37. 37. How to Make Life More Enjoyable How to Make Life More Enjoyable
  38. 38. Alessi
  39. 39. Alessi
  40. 40. Alessi
  41. 41. Alessi
  42. 42. Alessi
  43. 43. Swan Series Swan Series
  44. 44. Mr.P serise Mr P serise
  45. 45. Mr.P Mr P One man ouch
  46. 46. One Man Shy One Man Shy
  47. 47. One Man Stuck One Man Stuck
  48. 48. Shark Opener Shark Opener
  49. 49. Marc Newson Marc Newson
  50. 50. OXO product
  51. 51. Hi‐Tech Sony DV  recorder
  52. 52. Technology‐Oriented DVR Technology Oriented DVR
  53. 53. Sony VAIO UX Sony VAIO UX
  54. 54. Glofiish
  55. 55. Hi‐Life Apple iPod,  Nokia
  56. 56. a total service of human centered innovation a total service of human‐centered innovation THE CORE OF DESIGN
  57. 57. Benq Joybee 125 IF Award Excellent Music Quality y High Quality Fashion Design Usability Problem Usability Problem
  58. 58. Do you recognize this? Do you recognize this?
  59. 59. What about this? What about this?
  60. 60. Personal music player i Personal music player i Walkman 20 years ago All Hardware  manufactured in japan Very few software Easy to follow Easy to follow
  61. 61. Personal music player ii Personal music player ii Apple ipod id A l i d video now 70% hardware by japan 30% software by u.S. Plus iTunes music  authorization Hard to follow Cost price u.s. 143 Retail price u.s. 299  p Profit 51%
  62. 62. Tech Versus Service Tech Versus Service • The Digital Technology • The Digital Service • Music encoder and  • Mp3 + micro hard disk Music decoder – No more forget to bring  Your favorite music • Interactive Process and Interactive Process and  – Copy a CD in 30 seconds Interface layout • iTunes – Part of total service – Manage your music gy – Connecting to the music  lover society
  63. 63. User  Scenario (Design) Innovation  knowledge (IT) Most appropriate (faster or slower) Mt i t (f t l ) 創新是設計的本質、使用者是創新的根源 使用經驗是設計的最終仲裁 使用情境是創新設計的起點 使用經驗是設計的最終仲裁、使用情境是創新設計的起點 USER‐ORIENTED INNOVATION
  64. 64. What Design Students Learn in School in General What Design Students Learn in School in General THE ELEMENTS OF DESIGN
  65. 65. Design Studio Design Studio
  66. 66. Design Presentation Design Presentation
  67. 67. Design Crits Design Crits
  68. 68. Forms
  69. 69. Meaning Forms Meaning Forms
  70. 70. Stylish Forms Stylish Forms
  71. 71. Simple Functions Simple Functions
  72. 72. Complex Functions Complex Functions
  73. 73. Colors
  74. 74. Cognitive Ergonomics Cognitive Ergonomics
  75. 75. Physical Ergonomics Physical Ergonomics
  76. 76. Materials
  77. 77. Materials
  78. 78. Design History Design History
  79. 79. Famous Design Famous Design
  80. 80. THE LATEST DESIGN TRENDS
  81. 81. design for the elderly design for the elderly DESIGN FOR FUTURESELF
  82. 82. An Inconvenient Truth An Inconvenient Truth GREEN DESIGN
  83. 83. Life of Healthy and Sustainability  Life of Healthy and Sustainability LOHAS
  84. 84. MUJI
  85. 85. The Wattson The Wattson
  86. 86. What Future Designers Is Like What Future Designers Is Like  • Not Graduate of Industrial Commercial Design  but Innovative Designer in the Knowledge  g g Economy • Design is cross disciplinary innovation Design is cross‐disciplinary innovation  provider in product, system, service. • Experts in every disciplines are needed. • The key is to know the UOIDM The key is to know the UOIDM

×