Social Media for PTAs

Getting the most out of Electronic CommunicationDelaina Biernstein, Tempe Elementary School Districtdelainabiernstein@gmail.com

Agenda•Objectives • How do you post it?•Audience • Who are they? •Promotion • Where are they? •Evaluation • What do they want? •Generaladvice•Content and other tactics • What do you post?

Rule #1 THEREARE NOEXPERTS (No, really!)

Rule #2Start with the objectives, not the tools

Your Social Media Objectives• Increase parent participation in events• Raise funds for the school• Facilitate communication between teachers and parents• Provide a support system for parents• and...?

Rule #3 Know your

Set up a Facebook Pagehttp://www.facebook.com/pages/create.php

Follow the instructions

Bookmark this! Pages Youhttp://www.facebook.com/pages/manage/ Admin

Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/ plugins/like

Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/ plugins/like ﬁnd this in the URL of your page

Add a ‘Like Box’ to your

Use the ‘Info Box’

Set your Wall to show posts from you + others

Suggest to Friends

Rule #4 Base your content on

What are your fans’ social media Put yourself• To be reminded of events in their shoes!• To voice their opinion• To ﬁnd and connect with other parents• Toshow their support/affiliation with their school• Toknow about important school announcements NOT to be spammed or interrupted!

What do you likeshowing up in your News Feed?

Post content worth liking, commenting on, or sharing• Tell about the • Encourage others to progress of a post info/questions fundraiser • Provide info about• Ask for help upcoming meetings• Askfor feedback/ • Postlinks that are suggestions interesting, entertaining, or helpful

Post content worth liking,commenting on, or sharingAny ‘action’ a fan performs on yourpage is (most likely) going to bebroadcast on their friends’ News FeedsThe News Feed is where you want yourcontent to be!

Feed off of others’ posts

Lesson learned? Ask for help!People love to help others because itmakes them feel like an expert andthat they are needed

Feel free to delete content posted by others IF...• It is spam or unsolicited advertising• It has inappropriate or offensive language/ imagery• It publicizes a private matter• It involves ‘ﬂaming’ (bashing another user)

Feel free to delete content posted by others

Create Events• Encouragefans to RSVP (when they do, it will show up on their friends’ News Feeds)• RSVP yourself• Invite friends• Encourage others to invite friends

Post Photos• Tagyourself (this makes the photos show up on your friends’ News Feeds so they can tag themselves if the wish)• Let others tag themselves• Bemindful of others privacy (especially children)• Encourage others to post their photos• Show off your apparel or other fundraising

Use the Discussions tab

Use the Discussions tab• Discussions are not posted to your fans’ News Feed• When a discussion is started, post the topic to your Page wall manually so your fans know it is there

Promote!• Become a fan of other school Pages and ask admin of those pages to promote your page (elementary to junior high, junior high to high school)• Become a fan of vendor pages and @tag them in your Page status updates

Use Facebook as a Tool for Texting your Fanshttp://www.facebook.com/mobile/?settings

Link your Page to Twitter http://www.facebook.com/twitter/

Promote your RSS feedhttp://www.facebook.com/feeds/page.php? format=atom10&id=77672879890 Your page ID

Get a ‘Vanity URL’ when you reach 25 fans http://www.facebook.com/username/• YourURL will be www.facebook.com/ ___________• Greatfor promoting your page in printed materials (newsletters, business cards, postcards, letterhead...)

Evaluate your page with ‘Insights’http://www.facebook.com/insights/

Old ‘Insights’http://www.facebook.com/insights/

Words of wisdom• Don’texpect “If I build it, they will come.” Building your fan base will take promotion and time.•A few very involved fans is better than a ton of passive fans.• You don’t need to have hundreds of fans!• Consider yourself lucky! You have a very speciﬁc target audience with a very strong

The two most important rules: Know your objectives Provide value to your audiencePut yourself in their shoes!

More FREE e-services to try:• MailChimp.com for free e-mail newsletters (up to 500 subscribers free)• VolunteerSpot.com for organizing volunteers for your events

Questions?

Social Media for PTAs

by Delaina Biernstein on Feb 08, 2011

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Social Media for PTAs — Presentation Transcript