Getting the most out of Electronic CommunicationDelaina Biernstein, Tempe Elementary School Districtdelainabiernstein@gmai...
Agenda•Objectives              • How   do you post                          it?•Audience • Who are they?                  ...
Rule #1 THEREARE NOEXPERTS (No, really!)
Rule #2Start with the objectives,      not the tools
Your Social Media Objectives• Increase   parent participation in events• Raise   funds for the school• Facilitate         ...
Rule #3 Know your
Set up a Facebook Pagehttp://www.facebook.com/pages/create.php
Follow the instructions
Bookmark this! Pages Youhttp://www.facebook.com/pages/manage/               Admin
Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/                 plugins/like
Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/                 plugins/like                 find th...
Add a ‘Like Box’ to your
Use the ‘Info Box’
Set your Wall to show posts     from you + others
Set your Wall to show posts     from you + others
Suggest to Friends
Rule #4 Base your content on
What are your fans’   social media                                     Put yourself• To   be reminded of events         in...
What do you likeshowing up in your   News Feed?
Post content worth liking,  commenting on, or sharing• Tell     about the       • Encourage others to progress of a       ...
Post content worth liking,commenting on, or sharingAny ‘action’ a fan performs on yourpage is (most likely) going to bebro...
Feed off of others’ posts
Feed off of others’ posts
Lesson learned? Ask for help!People love to help others because itmakes them feel like an expert andthat they are needed
Feel free to delete content            posted by others                   IF...• It   is spam or unsolicited advertising• ...
Feel free to delete content     posted by others
Create Events• Encouragefans to RSVP (when they do, it will show up on their friends’ News Feeds)• RSVP     yourself• Invi...
Post Photos• Tagyourself (this makes the photos show up on your friends’ News Feeds so they can tag themselves if the wish...
Use the Discussions tab
Use the Discussions tab• Discussions   are not posted to your fans’ News Feed• When   a discussion is started, post the to...
Promote!• Become a fan of other school Pages and ask admin of those pages to promote your page (elementary to junior high,...
Use Facebook as a Tool for    Texting your Fanshttp://www.facebook.com/mobile/?settings
Link your Page to Twitter http://www.facebook.com/twitter/
Promote your RSS feedhttp://www.facebook.com/feeds/page.php?    format=atom10&id=77672879890                        Your p...
Promote your RSS feedhttp://www.facebook.com/feeds/page.php?    format=atom10&id=77672879890                        Your p...
Get a ‘Vanity URL’ when you         reach 25 fans    http://www.facebook.com/username/• YourURL will be www.facebook.com/ ...
Evaluate your page with          ‘Insights’http://www.facebook.com/insights/
Evaluate your page with          ‘Insights’http://www.facebook.com/insights/
Old ‘Insights’http://www.facebook.com/insights/
Old ‘Insights’http://www.facebook.com/insights/
Old ‘Insights’http://www.facebook.com/insights/
Old ‘Insights’http://www.facebook.com/insights/
Words of wisdom• Don’texpect “If I build it, they will come.” Building your fan base will take promotion and time.•A few v...
The two most important             rules:  Know your objectives         Provide value to your audiencePut yourself in thei...
More FREE e-services to try:• MailChimp.com for free e-mail newsletters (up to 500 subscribers free)• VolunteerSpot.com   ...
Questions?
Social Media for PTAs
Social Media for PTAs
Social Media for PTAs
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Social Media for PTAs

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  • Social media is still very new, which makes it sound very sexy and amazing. But it is not a silver bullet. It is just another method for communicating, and must work hand-in-hand with other forms of communication. Also, what works for one business or organization may not be effective for other businesses/organizations.\n
  • This is where you HAVE to start.\n
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  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
  • Ultimately, my message to you today is your best bet is to be on Facebook. \n
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  • Social Media for PTAs

    1. 1. Getting the most out of Electronic CommunicationDelaina Biernstein, Tempe Elementary School Districtdelainabiernstein@gmail.com
    2. 2. Agenda•Objectives • How do you post it?•Audience • Who are they? •Promotion • Where are they? •Evaluation • What do they want? •Generaladvice•Content and other tactics • What do you post?
    3. 3. Rule #1 THEREARE NOEXPERTS (No, really!)
    4. 4. Rule #2Start with the objectives, not the tools
    5. 5. Your Social Media Objectives• Increase parent participation in events• Raise funds for the school• Facilitate communication between teachers and parents• Provide a support system for parents• and...?
    6. 6. Rule #3 Know your
    7. 7. Set up a Facebook Pagehttp://www.facebook.com/pages/create.php
    8. 8. Follow the instructions
    9. 9. Bookmark this! Pages Youhttp://www.facebook.com/pages/manage/ Admin
    10. 10. Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/ plugins/like
    11. 11. Add a ‘Like Box’ to yourhttp://developers.facebook.com/docs/reference/ plugins/like find this in the URL of your page
    12. 12. Add a ‘Like Box’ to your
    13. 13. Use the ‘Info Box’
    14. 14. Set your Wall to show posts from you + others
    15. 15. Set your Wall to show posts from you + others
    16. 16. Suggest to Friends
    17. 17. Rule #4 Base your content on
    18. 18. What are your fans’ social media Put yourself• To be reminded of events in their shoes!• To voice their opinion• To find and connect with other parents• Toshow their support/affiliation with their school• Toknow about important school announcements NOT to be spammed or interrupted!
    19. 19. What do you likeshowing up in your News Feed?
    20. 20. Post content worth liking, commenting on, or sharing• Tell about the • Encourage others to progress of a post info/questions fundraiser • Provide info about• Ask for help upcoming meetings• Askfor feedback/ • Postlinks that are suggestions interesting, entertaining, or helpful
    21. 21. Post content worth liking,commenting on, or sharingAny ‘action’ a fan performs on yourpage is (most likely) going to bebroadcast on their friends’ News FeedsThe News Feed is where you want yourcontent to be!
    22. 22. Feed off of others’ posts
    23. 23. Feed off of others’ posts
    24. 24. Lesson learned? Ask for help!People love to help others because itmakes them feel like an expert andthat they are needed
    25. 25. Feel free to delete content posted by others IF...• It is spam or unsolicited advertising• It has inappropriate or offensive language/ imagery• It publicizes a private matter• It involves ‘flaming’ (bashing another user)
    26. 26. Feel free to delete content posted by others
    27. 27. Create Events• Encouragefans to RSVP (when they do, it will show up on their friends’ News Feeds)• RSVP yourself• Invite friends• Encourage others to invite friends
    28. 28. Post Photos• Tagyourself (this makes the photos show up on your friends’ News Feeds so they can tag themselves if the wish)• Let others tag themselves• Bemindful of others privacy (especially children)• Encourage others to post their photos• Show off your apparel or other fundraising
    29. 29. Use the Discussions tab
    30. 30. Use the Discussions tab• Discussions are not posted to your fans’ News Feed• When a discussion is started, post the topic to your Page wall manually so your fans know it is there
    31. 31. Promote!• Become a fan of other school Pages and ask admin of those pages to promote your page (elementary to junior high, junior high to high school)• Become a fan of vendor pages and @tag them in your Page status updates
    32. 32. Use Facebook as a Tool for Texting your Fanshttp://www.facebook.com/mobile/?settings
    33. 33. Link your Page to Twitter http://www.facebook.com/twitter/
    34. 34. Promote your RSS feedhttp://www.facebook.com/feeds/page.php? format=atom10&id=77672879890 Your page ID
    35. 35. Promote your RSS feedhttp://www.facebook.com/feeds/page.php? format=atom10&id=77672879890 Your page ID
    36. 36. Get a ‘Vanity URL’ when you reach 25 fans http://www.facebook.com/username/• YourURL will be www.facebook.com/ ___________• Greatfor promoting your page in printed materials (newsletters, business cards, postcards, letterhead...)
    37. 37. Evaluate your page with ‘Insights’http://www.facebook.com/insights/
    38. 38. Evaluate your page with ‘Insights’http://www.facebook.com/insights/
    39. 39. Old ‘Insights’http://www.facebook.com/insights/
    40. 40. Old ‘Insights’http://www.facebook.com/insights/
    41. 41. Old ‘Insights’http://www.facebook.com/insights/
    42. 42. Old ‘Insights’http://www.facebook.com/insights/
    43. 43. Words of wisdom• Don’texpect “If I build it, they will come.” Building your fan base will take promotion and time.•A few very involved fans is better than a ton of passive fans.• You don’t need to have hundreds of fans!• Consider yourself lucky! You have a very specific target audience with a very strong
    44. 44. The two most important rules: Know your objectives Provide value to your audiencePut yourself in their shoes!
    45. 45. More FREE e-services to try:• MailChimp.com for free e-mail newsletters (up to 500 subscribers free)• VolunteerSpot.com for organizing volunteers for your events
    46. 46. Questions?
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