Pinterest: Taking your social media to the next level

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Presented by Annie Lynsen for the Washington Foundation Center on 4/23/13. (12/31/13 note: Reachli is no longer around, so ignore that section of the slide deck. There are other Pinterest measurement tools available - a quick Google search should help you find them.)

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Pinterest: Taking your social media to the next level

  1. 1. Taking your social media to the next level
  2. 2. What we’re going tocover• What’s Pinterest?• Why should I care?• How does it work?• Etiquette• Examples• How to promote• How to measure success*BTW I have used pictures ofthings I have pinned in thesidebars. Enjoy.
  3. 3. BTW, Twitter stuff:• I’m @smallact• This is @FCWashington• Use the hashtag#FCWPinterestThanks!
  4. 4. • Pinterest is a visually-drivensite where people sharepictures of things they like.• They create“boards” (categories) of“pins” (items/photos/etc.).• People can search forkeywords, hashtags, or browsecategories like “Food andDrink,” “Men’s Fashion,”“Geek,” “Tattoos,” “Weddings,”etc. to find things to add totheir boards, or upload theirown pictures.What is Pinterest?
  5. 5. Why should I care?• It’s really popular. By somemeasures, it’s the third most-popular social network.• It’s a way to reach people whomay not spend a ton of time onother social networks.• It’s a network driven by theideas of inspiration andspecific interests.• It’s a new (ideal) place to tellyour story.Infographic from Wishpond, Feb. 2013
  6. 6. How does it work?
  7. 7. What you see when you log in
  8. 8. What are Boards?
  9. 9. What are Boards?
  10. 10. How do I create a Board?
  11. 11. How do I create a Board?
  12. 12. What are Categories?
  13. 13. What are Categories?
  14. 14. What can I do with other people’s Pins?
  15. 15. What can I do with other people’s Pins?
  16. 16. What is a Like?
  17. 17. How do I create a Pin?
  18. 18. How do I create a Pin?
  19. 19. OR... (about.pinterest.com/goodies)
  20. 20. Examples of things to pin that can help your cause
  21. 21. • DO: Pin things people wouldlike to share as well as see.80% of everything pinned isre-pinned from another board.• DON’T: Just link to your blog,over and over.• DO: Re-share other pins thatare relevant.• DO: Have a few differentboards that are VERY specific.Etiquette: Do & Don’t
  22. 22. Etiquette: Do & Don’t• DO: Think pretty! Or at least,visually-compelling.• DO: Be creative! Even if youdon’t have great photos, find away to make words beautiful.• DO: Consider your materialeffectively public domain onceyou put it out there. The point isthat it will be shared.• DO: Measure!
  23. 23. Etiquette: Do & Don’t• DO: Make sure your videothumbnails on YouTube arevisually compelling.• DO: Use good descriptions andhashtags to aid in searching.
  24. 24. Examples!
  25. 25. How to promote• Post compelling content.• Be sure to categorize yourboards.• Find people posting about yourcause and follow their boards.• Include hashtags related toyour cause in your post, whereapplicable.• Include your Pinterest link onstationery, email signatures,etc.
  26. 26. How to measure success
  27. 27. Reachli.com
  28. 28. Reachli bookmarklet
  29. 29. How to install the Reachli bookmarklet
  30. 30. How to use the Reachli bookmarklet
  31. 31. A box pops up...
  32. 32. And you fill in some info...
  33. 33. Select which board you want it on.
  34. 34. And you’re done!
  35. 35. And then...Oooo, analytics!
  36. 36. Questions?

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