The document provides an overview of 30 essential web tools for school public relations professionals presented in 50 minutes. It introduces tools for information gathering like Google Search and Alerts, analytics like Clicky, information sharing like Diigo and Tumblr, social media like HootSuite and Disqus, content distribution like Posterous and Ping.fm, presentations like SlideShare and Prezi, photos and videos tools, forms and documents tools like Google Docs and Wufoo, and graphics editing like Aviary. It emphasizes learning tools through use and experimentation, and provides resources for staying up to date on new tools.

1. 30
Tools
in
50
Minutes
Essential
web
tools
for
the
school
PR
pro
Delaina
Biernstein
Graphic
Design
Specialist
June
21,
2011 Tempe
Elementary
School
District

2. This
presentation
(with
links!)
can
be
found
online
at:
www.delainadesign.com/30tools

3. Delaina’s
Rules
It’s
up
to
YOU
to
learn
the
tools
by
doing,
not
by
watching.
Be
curious,
be
persistent,
be
unafraid.
Experiment
and
explore.
Good
tools
don’t
make
up
for
poor
content.

4. *Google
Search
Tools
www.google.com
INFORMATION
GATHERING

7. *Google
Alerts
www.google.com/alerts
INFORMATION
GATHERING

9. *Google
Reader
www.google.com/reader
(or
any
RSS
reader)
INFORMATION
GATHERING

11. Facebook
Notifications
http://www.facebook.com/editaccount.php?notifications
INFORMATION
GATHERING

17. Summify
www.summify.com
INFORMATION
GATHERING

21. *Clicky
Analytics
www.getclicky.com
ANALYTICS

27. Diigo
www.diigo.com
INFORMATION
SHARING

32. Tumblr
www.tumblr.com
INFORMATION
SHARING

37. HootSuite
www.hootsuite.com
SOCIAL
MEDIA

40. Disqus
www.disqus.com
SOCIAL
MEDIA

43. ShareThis
www.sharethis.com
SOCIAL
MEDIA

48. Posterous
www.posterous.com
CONTENT
DISTRIBUTION

53. Ping.fm
www.ping.fm
CONTENT
DISTRIBUTION

57. SlideShare
www.slideshare.net
PRESENTATIONS

60. Issuu
www.issuu.com
PRESENTATIONS

65. Prezi
www.prezi.com
PRESENTATIONS

68. Flickr
www.flickr.com
PHOTOS

72. Vimeo
www.vimeo.com
VIDEOS

75. Screenr
www.screenr.com
VIDEOS

81. Animoto
for
Education
www.animoto.com/education
VIDEOS

86. Download
Helper
www.downloadhelper.net
VIDEOS

89. Google
Docs:
Forms
http://www.google.com/google-­‐d-­‐s/forms/
FORMS
&
DOCUMENTS

97. Wufoo
www.wufoo.com
FORMS
&
DOCUMENTS

104. PDF
Online
www.pdfonline.com
FORMS
&
DOCUMENTS

107. Dropbox
www.dropbox.com
FORMS
&
DOCUMENTS

110. FeedBurner
feedburner.google.com
EMAIL
NEWSETTERS

116. BatchGeo
www.batchgeo.com
MAPS

120. Google
My
Maps/My
Places
maps.google.com
MAPS

128. School
District
Finder
www.schooldistrictfinder.com
MAPS

130. Aviary
www.aviary.com
GRAPHICS
EDITING

133. Key
Takeaways
Lots
of
opportunities
to
embed
tools
on
your
own
website
Most
tools
integrate
with
many
other
tools.
Design
a
flowchart
of
how
you
plan
to
use
these
tools.
Get
a
dummy
email
address
and
sign
up
for
everything!

134. Resources:
Stay
up
to
date!
•www.Mashable.com
•www.Lifehacker.com
•www.MakeUseOf.com
•www.EdSocialMedia.com
•www.SocialMediaExaminer.com/category/tools/
•www.SocialMediaExplorer.com
•www.SchneiderB.com
•www.socialmediatoday.com/all/16584

135. Questions?