Executive Retreat 2015

1. SOCIAL MEDIA
MANAGEMENT
(AKA: We have a chapter Twitter, now what?)

2. STRATEGY & SECRETS
Facebook, Twitter, Instagram, Pinterest, & Tumblr

3. Facebook
Pages &
Twitter
• Content can include a little bit of everything
• Easy to schedule posts in advance & analyze
impact
• Perfect for spotlights, shout-outs, and kudos
• Majority of brothers/potentials have one
• Hashtags make it easy for brothers to find your
content
• Easy for brothers to participate, retweet, etc.
• Get attention from your university’s officials &
get positive PR for your chapter

4. Facebook:
Pages v.
Groups
• Pages are more suited for..
– Your public chapter profile
– Lots of recruitment event information
– Creating and promoting major public events
– Public announcements (awards/achievements,
cool stuff, etc.)
– Photo albums from special events or highlighting
chapter life
• Groups are more suited for…
– Chapter-only announcements (when to show up for
a service event setup, call for more members, etc.)
– Linking to APOonline events
– Miscellaneous announcements and shout-outs (free
food, carpooling to events, etc.)

5. Instagram,
Pinterest, &
Tumblr
• Extremely visual in nature
• Use as way to showcase pictures, videos, and
promote interesting content and events
• May be less formal in tone of content
• Can repost general APO content as well as
chapter specific content
• Host platform-unique events
– Host #TBTs, digital scrapbooks, etc.
– Spotlight on crafts and chapter life
– Create blogs, guestbooks, or other digital memories

6. Managing
the Work
• Use programs like Hootsuite, Tweetdeck, or
internal tools in Facebook or Twitter to make
your posts in advance.
– As of 8/13, Hootsuite now supports Instagram!
• Consider having a committee dedicated to
posting on your social media (Pre-approve the
content as a group & give everyone a night or
a specific platform to post on.)
• Collect photos and information from your
brothers for use on your social media.
– Facebook photo galleries, scanning photos from
Historians, and talking with alumni are all excellent
ways to find old and new photos!

7. General Tips
& Tricks
• Make a matching graphics set for all of your
social media platforms + website.
• Keep it classy and positive.
• Provide links to each platform on every site.
• Give each site something different to do.
• Update your signature media and pictures at
least once a year to keep things fresh.
• Make sure to alternate your posts with things
that will interest each part of your audience -
from alumni to current members, and potential
members to APO brothers at other universities.

8. Further
Planning
Resources
• https://www.pinterest.com/pin/4533155187163
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• https://www.pinterest.com/pin/4533155187163
79065/
• https://www.pinterest.com/pin/4533155187205
84258/
• https://www.pinterest.com/pin/4533155187193
76883/
• https://www.pinterest.com/pin/4533155187177
51662/
• https://www.pinterest.com/pin/4533155187176
30462/

9. EXAMPLES & IDEAS
How to make it work for your chapter

10. Make sure the “About” Section is full of your social media & website links!
Make sure
there’s plenty
of pictures
here, too.
Make a cute, impromptu video at a service event or fellowship!

11. Use the #aposerves90 hashtag to join
chapters across the nation!
Highlight your new Executive Board!

12. Celebrate milestones!
Get to know your brothers with a questionnaire!

13. Have a picture of the week,
#throwbackthursday, or other weekly graphic!
Create a gallery for each event!

14. Host a photo challenge for brothers!Another creative way to showcase your bros!

15. Have brothers post memories to help show
potentials more about APO!
Showcase your awesome service projects
while you’re at the event!
And take advantage of humor, too. 
Play games, host trivia, and have fun.

16. Brag about your awesome alumni.
And brag about your chapter’s achievements,
too!
Make a chapter hashtag! (#Wear it Wednesday;
#ServiceSaturdays for projects, etc!)
Retweet cool stuff from your brothers, Section, and Nationals.

17. Celebrate holidays & your brothers’ birthdays!
Take a photo for Founder’s Day this year!
Advertise your fundraisers or PR events!

18. Showcase your new recruitment videos or other materials!
Feature your brothers traveling abroad!
(Or new pledges. Or officers. Or seniors. Or Big/Little pairs.)
Don’t be afraid to make something cute, clever, or
positively showcases the personality of the chapter!

21. Showcase:
- Graduating Seniors
- Brothers of the Week
- Throwback Photos
- Upcoming Fundraisers or Service Events

22. Celebrate:
- Big and Little Pairs / Families
- Major on-campus events, like dance marathons
- Brothers at Homecoming festivities
- Your campus’ unique sights and buildings
- Reuniting with bros + photos with APO letters

23. QUESTIONS/
COMMENTS?