What do you want to achieve –Use Social Media Marketing for Networking – Facebook, Myspace, Linked in, Ning Link building – Digg, Del.icio.us, Reddit, Propellor Video sharing – Google, Yahoo, Ning, And don’t forget Blogs, SEO, ppc etc
Some do’s and don’ts Use your own content It is not sales pitch Talk to friends and use your photo You are the brand Build gradually Plan your information [worksheet]
Content Planner Aim: Networking or Bookmarking Keywords Which sites? Keyphrases ID and passwords Target audience Brand Short description Traditional – PR? Contact details Press release? Web site? Other???
Networking sites Twitter-search for people in your niche Ning- find groups to join according to your interests and contribute My space- more for young people? Facebook-find business section and put up a page for both Linked in- focuses on content not you -bookmarks to increase traffic. Stumbleupon - thumbs up or down social link building Ecademy – one of the longest running networking sites Tip: use a separate login
• use search.twitter.com to find people• follow them• join conversations and contribute• find Ning community sites and join them• contribute to forums• create your own if there isn’t one for your topic • find groups related to your niche and contribute • create your own group • invite friends to connect with you • comment on ‘walls’, give testimonials , • find groups related to your own niche and contribute • create your own group • add friends and comment on groups
Link building sites Bookmarking • add URLs or web content that would like to save • tag them so others can find them • speeds up searching if you get the right groupSocial Voting • submit links to stories • users vote the submissions up or downContent publishing • blogs •add your articles • link to your web site with an article or author bio don’t forget wikis ... Flickr.com .... Youtube ...
Other ideas www.socialmarker.com www.Sharethis.com www.tinyurl.com http://tonytreacy.co.uk/
Summary Plan your campaign – what are you going to say? who is your audience? what is your brand? network or link building? choose who to follow and who follows you make it interesting ask questions to engage your followers grow it gradually allow plenty of time!!!
What next? Attend a webinar (online ) Join others and learn from their experiences Attend a half day workshop To look at some of the components that we have looked at in this introductory workshop Attend a whole day course To develop your initial ideas and put together a SMM strategy using tools to suit your business needs Get going ! www.247marketonline.com/workshops