25 Tools and Tips: Essential digital tactics for Public Information Officers

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25 Tools and Tips: Essential digital tactics for Public Information Officers

  1. 1. Delaina  Biernstein 25  Tools  and  Tips Essential  digital  tactics  for  PIOs @delainanicole Public  Relations  Specialist Alexandria  City  Public  SchoolsSeptember  18,  2013
  2. 2. This  presentation  can  be  found  online  at: www.delainadesign.com/25tools
  3. 3. Delaina’s  1st  Rule  of  the  Web It’s  up  to  YOU  to  learn  the  tools   by  doing,  not  by  watching.
  4. 4. *Google  Alerts www.google.com/alerts INFORMATION  &   MONITORING
  5. 5. Social  Mention www.socialmention.com INFORMATION  &   MONITORING
  6. 6. *RSS  Reader (AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.) INFORMATION  &   MONITORING
  7. 7. SOCIAL  MEDIA HootSuite www.hootsuite.com
  8. 8. Tweetdeck www.tweetdeck.com SOCIAL  MEDIA
  9. 9. *Twitter  Lists twitter.com/[YourTwitterName]/lists SOCIAL  MEDIA
  10. 10. Social  Bro www.socialbro.com ANALYTICS
  11. 11. Facebook  Insights www.facebook.com/[yourpagename]?sk=page_insights ANALYTICS
  12. 12. Buffer www.bufferapp.com SOCIAL  MEDIA
  13. 13. If  This  Then  That  (ifttt) www.ifttt.com AUTOMATION +63  others
  14. 14. Zapier www.zapier.com AUTOMATION +232  others
  15. 15. ANALYTICS SumAll www.sumall.com +21  others
  16. 16. ANALYTICS *Clicky  Analytics www.getclicky.com
  17. 17. Wufoo www.wufoo.com FORMS  &   DOCUMENTS
  18. 18. Infogr.am www.infogr.am FORMS  &   DOCUMENTS
  19. 19. Experiment  and  explore. TIP  #10 SocialBrite.org SocialMediaExaminer.com SocialTimes.com SocialMediaToday.com
  20. 20. You  don’t  have  to  be  a  pinner. TIP  #9
  21. 21. Good  tools  don’t  make  up  for   poor  content. TIP  #8
  22. 22. There  are  no  experts. TIP  #7
  23. 23. It’s  OK  to  have  a  personality. TIP  #6
  24. 24. Be  patient. TIP  #5
  25. 25. Be  social. TIP  #4
  26. 26. Be  social...  in  your  own  life,  too. TIP  #3
  27. 27. ...but  keep  them  separate. TIP  #2
  28. 28. Be  social...  every  day. TIP  #1
  29. 29. Questions? Delaina  Biernstein @delainanicole delaina.biernstein@acps.k12.va.us

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