Harnessing Social Networking

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  • - Facebook search of schools\n- You are storytellers\n- The crowd is at your fingertips\n- It is just another method for telling your story/communicating information - it should complement your other methods, not replace them\n- It all depends what your objectives are - what do you want to accomplish?\n
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  • 5-10 mins for groups defining their goals\n
  • 5-10 mins for groups defining their goals\n
  • 5-10 mins for groups defining their goals\n
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  • - What kinds of content do you create outside of the digital world? Newsletters? Press Releases? You are expert storytellers - it’s what you do. Take the content you publish elsewhere and put it online where people can comment on it, share it, add to it, etc.\n\n- RSS is a useful tool for automating. So are sites like Ping.fm.\n
  • - What kinds of content do you create outside of the digital world? Newsletters? Press Releases? You are expert storytellers - it’s what you do. Take the content you publish elsewhere and put it online where people can comment on it, share it, add to it, etc.\n\n- RSS is a useful tool for automating. So are sites like Ping.fm.\n
  • - Mashable.com, signing up for new services, building the library in my head of tools out there\n
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  • Harnessing Social Networking

    1. 1. Harnessing the Power of Social Networking and the New Media Mark Nichols marknichols@asu.edu Delaina Biernstein dbiernst@tempeschools.org Gary Aungst gaungst@tempeschools.orgNSPRA Seminar, San Francisco June 28, 2009
    2. 2. Introductions1. Write your name, position, and three questions you have about social media2. Move around the room share name, position and questions3. Create a group of 4 maximum with similar questions - introduce yourselves, sit together
    3. 3. Goals1. Create a social network2. Provide an overview of Web 2.0 and Social Networking3. Identify Social Networking Strategies4. Explore a variety of tools and their uses5. Provide resources for getting started6. Share ideas for implementation
    4. 4. Ground Rules
    5. 5. Ground Rules1. Share your knowledge
    6. 6. Ground Rules1. Share your knowledge2. Ask/post questions
    7. 7. Ground Rules1. Share your knowledge2. Ask/post questions3. Actively participate
    8. 8. Ground Rules1. Share your knowledge2. Ask/post questions3. Actively participate4. Keep you arms and legs inside the vehicle
    9. 9. Ground Rules1. Share your knowledge2. Ask/post questions3. Actively participate4. Keep you arms and legs inside the vehicle5. Don’t Panic
    10. 10. Tool and Resources Overview• Google site access and participation http://sites.google.com/site/nspra2point0• Twitter hashtag #nspra2.0• Tag all items - nspra2.0
    11. 11. Getting to the Work Spacehttp://sites.google.com/site/nspra2point0
    12. 12. Getting to the Work Spacehttp://sites.google.com/site/nspra2point0
    13. 13. Getting to the Work Spacehttp://sites.google.com/site/nspra2point0
    14. 14. What is social media?
    15. 15. What is social media?Online media with a participatory or interactive component
    16. 16. ...in other words, social media is Putting the Public Back in Public Relations
    17. 17. Intimidated yet?
    18. 18. Why social networking?
    19. 19. Rule #1Start with the objectives, not the tools
    20. 20. What do you want to accomplish?Increase awareness CollaborateEducate parents Provide customer serviceImprove your image Get feedbackDiscuss Provide informationRecruit Quash a rumor
    21. 21. Define your goals
    22. 22. Define your goalsNot a good goal: “I want to create an onlinecommunity for our employees.”
    23. 23. Define your goalsNot a good goal: “I want to create an onlinecommunity for our employees.”Little bit better goal: “I want to create anonline community for our teachers.”
    24. 24. Define your goalsNot a good goal: “I want to create an onlinecommunity for our employees.”Little bit better goal: “I want to create anonline community for our teachers.”Great goal: “I want to create an onlinecommunity for our core class teachers so that theycan learn about and collaborate on buildingcurriculum maps for each of our core classes.”
    25. 25. Tools by Categories and Use • Member pro le pages Social networks help people nd and information they can and connect to others with manage.Networking whom they share something in Facebook, Ning • Ability to form common communities of interest • Market your District • Easily communicate User published content, usually with members Publish: with an area of focus, presented Blogger, Moveabletype, • Members share work Blogs in revers chronological order. Wordpress related ideas/concepts. Feedback and comments Spread the publishing expertise. • Members share quick Short message updates, which thoughts, ideas, can be viewed by users who are Updates: knowledge “following” an author or group, Twitter, PLURK Microblogs Can be published from a variety • ask for assistance • Immediate emergency of devices. information. • Create online courses Education: for new members Web based support for online Learning • Capture and re-purpose and hybrid professional MoodleManagement development and training. face to face professional Systems development
    26. 26. Tools by Categories and Use • Share information Wikis are web pages that can be knowledge edited by any authorized users, Plan: Wikis PBWorks, Wikispaces • Collaborative authoring encouraging collaboration and • Project management open sharing of information. • Event Planning Allow groups to collaborate on • Collaborative writing,Collaborate: word processing documents, Google Docs, Writeboard planning Apps spreadsheets, forms and • Collaborative grant writing presentations. A virtual world is a computer- based simulated environment • TrainingVirtual Worlds where users can interact with Second Life • Virtual Meetings others and the environment virtually, via avators • Training Location to share les (video, • Marketing Share Youtube, Flickr audio, images) and converse.
    27. 27. Tool #1Social Networking Sites
    28. 28. Tool #2Blogging/Microblogging
    29. 29. Tool #3Collaboration
    30. 30. Rule #2Find your audience and listen.
    31. 31. Keep your ear to the ground:http://www.google.com/alerts http://www.facebook.comhttp://socialmention.com/alerts http://tweetbeep.comhttp://phoenix.momslikeme.com http://community.greatschools.net
    32. 32. Rule #3Reuse and automate.
    33. 33. Rule #4Measure, measure, measure.
    34. 34. Rule #4Experiment and explore!
    35. 35. Harnessing the Power of Social Networking and the New Media Mark Nichols marknichols@asu.edu Delaina Biernstein dbiernst@tempeschools.org Gary Aungst gaungst@tempeschools.orgNSPRA Seminar, San Francisco June 28, 2009

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