Heads in the Cloud,
Feet on the Ground

              Peter de Haas
              Online Strategy Manager
              pe...
• The illusion of               • The elimination of          • The ability to pay
   infinite computing              an u...
Economies of scale
                     Co-location      Cloud
                      Services      Computing




         ...
Choice Matters
“…larger companies…can be expected
to pursue a hybrid approach for
many years, supplying some
hardware and ...
On-Premises                        Hosted                     Cloud
      Servers                          Servers        ...
Premises   Cloud
Choice and Flexibility
        SERVER                  CLOUD




    Active Directory              AD/Live ID




        ...
Live Services           Online Services            3rd Party
                                                Apps & Soluti...
Bedrijfssoftware,
       aangeboden als een pakket van online services,
                   gehost door Microsoft,
        ...
Business Productivity Online Suite Reference Customers
Windows Azure Platform
                                 WEB & CLOUDS




 Compute   Storage Management   Relational data  ...
Windows Azure Scenarios
                                            ISV
        Business                                  ...
Transaction                               Solution

Enterprise



                  Distributor
                  LAR/DMR
...
How We Will Work with the Channel
Embedded Windows Azure platform
“Geneva”
Developer CTP for Enable Full trust & Fast CGI
Services SDKs, and    Geo-location support       SDS Public CTP   Windows A...
Visual Studio & .NET
  “Oslo” - Modeling
      Partners
Heads in the Cloud, Feet on the
Ground

 Application runs   Application runs   Application runs    Application is
  on-pre...
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be...
   Microsoft Software + Services
   Microsoft Online Services
   Microsoft Windows Azure
       Pricing Info :
       ...
DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final
DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final
DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final
DDHS 2009   Microsoft   Heads In The Cloud Feet On The Ground   Peter de Haas    15 9 2009   Final
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DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas 15 9 2009 Final

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Presentation I gave on 15 Sept 2009 at the Dutch Datacenter & Hosting Summit 2009.
Main topics of the presentation :
- Look beyond the hype of cloudcomputing
- Microosft vision for cloud computing / online slutions
- Importance of a Partner ecosystem
- The ability to choose the right sourcing and deployment scenario for your organisation

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DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas 15 9 2009 Final

  1. 1. Heads in the Cloud, Feet on the Ground Peter de Haas Online Strategy Manager peter.dehaas@microsoft.com
  2. 2. • The illusion of • The elimination of • The ability to pay infinite computing an up-front for use of resources commitment by computing available on Cloud users resources on a demand short-term basis as needed Scale Commitment Pay for Use New aspects in Cloud Computing Source: Above the Clouds: A Berkeley View of Cloud Computing
  3. 3. Economies of scale Co-location Cloud Services Computing On Premise Traditional Installation Outsourcing Economies of skill
  4. 4. Choice Matters “…larger companies…can be expected to pursue a hybrid approach for many years, supplying some hardware and software requirements themselves and purchasing others over the grid. One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold on to and what to let go.” - Nick Carr, ‘The Big Switch”
  5. 5. On-Premises Hosted Cloud Servers Servers Platform • Bring your own • Renting machines, • Shared, multi-tenant machines, connectivity, connectivity, software infrastructure software, etc. • Less control • Virtualized & dynamic • Complete control • Fewer responsibilities • Scalable & available • Complete responsibility • Lower capital costs • Abstracted from the • Static capabilities • More flexible infrastructure • Upfront capital costs for • Pay for fixed capacity, • Higher-level services the infrastructure even if idle • Pay as you go
  6. 6. Premises Cloud
  7. 7. Choice and Flexibility SERVER CLOUD Active Directory AD/Live ID CLIENT
  8. 8. Live Services Online Services 3rd Party Apps & Solutions Building Block Services Datacenters Networks
  9. 9. Bedrijfssoftware, aangeboden als een pakket van online services, gehost door Microsoft, als abonnement verkocht met partners E- mail, gedeelde Met één klik Eén plaats om Inzicht in agenda en online documenten te elkaars contacten, toeg samenwerken delen, samen te bereikbaarheid, ankelijk via en documenten, werken aan PC, mobiele applicaties, chat en via één documenten, S telefoon en video en audio klik earch en webbrowser, vrij delen, alsof je communiceren intranet van spam en naast elkaar zit virussen
  10. 10. Business Productivity Online Suite Reference Customers
  11. 11. Windows Azure Platform WEB & CLOUDS Compute Storage Management Relational data Management Connectivity Access control ON-PREMISES
  12. 12. Windows Azure Scenarios ISV Business Developers Cloud Billing Cloud Cloud SDK ISV Developers Customers Customers Billing • Business builds new or • Partners use Microsoft • Develop new extends an existing Cloud Services to host applications @ Internet application and run their apps scale • SDK provided by Microsoft, • Microsoft provides • Pure cloud architecture and code uploaded to application platform, with consumer or Microsoft cloud infrastructure and billing business focus • Leverages familiar tools and services for multi- • Bridge to existing on- framework tenancy premise applications
  13. 13. Transaction Solution Enterprise Distributor LAR/DMR SI & VAP Host Midmarket & Telco ISV System OEM Builder Retail Small Business Marketing Agencies & Independent Agents
  14. 14. How We Will Work with the Channel Embedded Windows Azure platform
  15. 15. “Geneva”
  16. 16. Developer CTP for Enable Full trust & Fast CGI Services SDKs, and Geo-location support SDS Public CTP Windows Azure Tools .NET Services Open CTP .NET Services Live Framework Open CTP SQL Services SDS Invitation-only CTP
  17. 17. Visual Studio & .NET “Oslo” - Modeling Partners
  18. 18. Heads in the Cloud, Feet on the Ground Application runs Application runs Application runs Application is on-premise at a hoster using supplied by a cloud services vendor Buy my own Pay someone to Pay someone to Pay for hardware, and host my host my someone’s manage my own application application hosted data center using hardware without application. that I specify specifying the Don’t care hardware (they about the promise to be hardware, as “infinitely” long as it works. scalable) High Control Low Low Economy of Scale High
  19. 19. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  20. 20.  Microsoft Software + Services  Microsoft Online Services  Microsoft Windows Azure  Pricing Info : http://www.microsoft.com/azure/pricing.mspx  Videos  How Microsoft Defines Cloud Computing  Inside Microsoft’s Datacenter  Microsoft’s Global Datacenter Strategy

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