DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas 15 9 2009 Final

Heads in the Cloud, Feet on the Ground Peter de Haas Online Strategy Manager peter.dehaas@microsoft.com

• The illusion of • The elimination of • The ability to pay infinite computing an up-front for use of resources commitment by computing available on Cloud users resources on a demand short-term basis as needed Scale Commitment Pay for Use New aspects in Cloud Computing Source: Above the Clouds: A Berkeley View of Cloud Computing

Economies of scale Co-location Cloud Services Computing On Premise Traditional Installation Outsourcing Economies of skill

Choice Matters “…larger companies…can be expected to pursue a hybrid approach for many years, supplying some hardware and software requirements themselves and purchasing others over the grid. One of the key challenges for corporate IT departments, in fact, lies in making the right decisions about what to hold on to and what to let go.” - Nick Carr, ‘The Big Switch”

On-Premises Hosted Cloud Servers Servers Platform • Bring your own • Renting machines, • Shared, multi-tenant machines, connectivity, connectivity, software infrastructure software, etc. • Less control • Virtualized & dynamic • Complete control • Fewer responsibilities • Scalable & available • Complete responsibility • Lower capital costs • Abstracted from the • Static capabilities • More flexible infrastructure • Upfront capital costs for • Pay for fixed capacity, • Higher-level services the infrastructure even if idle • Pay as you go

Premises Cloud

Choice and Flexibility SERVER CLOUD Active Directory AD/Live ID CLIENT

Live Services Online Services 3rd Party Apps & Solutions Building Block Services Datacenters Networks

Bedrijfssoftware, aangeboden als een pakket van online services, gehost door Microsoft, als abonnement verkocht met partners E- mail, gedeelde Met één klik Eén plaats om Inzicht in agenda en online documenten te elkaars contacten, toeg samenwerken delen, samen te bereikbaarheid, ankelijk via en documenten, werken aan PC, mobiele applicaties, chat en via één documenten, S telefoon en video en audio klik earch en webbrowser, vrij delen, alsof je communiceren intranet van spam en naast elkaar zit virussen

Business Productivity Online Suite Reference Customers

Windows Azure Platform WEB & CLOUDS Compute Storage Management Relational data Management Connectivity Access control ON-PREMISES

Windows Azure Scenarios ISV Business Developers Cloud Billing Cloud Cloud SDK ISV Developers Customers Customers Billing • Business builds new or • Partners use Microsoft • Develop new extends an existing Cloud Services to host applications @ Internet application and run their apps scale • SDK provided by Microsoft, • Microsoft provides • Pure cloud architecture and code uploaded to application platform, with consumer or Microsoft cloud infrastructure and billing business focus • Leverages familiar tools and services for multi- • Bridge to existing on- framework tenancy premise applications

Transaction Solution Enterprise Distributor LAR/DMR SI & VAP Host Midmarket & Telco ISV System OEM Builder Retail Small Business Marketing Agencies & Independent Agents

How We Will Work with the Channel Embedded Windows Azure platform

“Geneva”

Developer CTP for Enable Full trust & Fast CGI Services SDKs, and Geo-location support SDS Public CTP Windows Azure Tools .NET Services Open CTP .NET Services Live Framework Open CTP SQL Services SDS Invitation-only CTP

Visual Studio & .NET “Oslo” - Modeling Partners

Heads in the Cloud, Feet on the Ground Application runs Application runs Application runs Application is on-premise at a hoster using supplied by a cloud services vendor Buy my own Pay someone to Pay someone to Pay for hardware, and host my host my someone’s manage my own application application hosted data center using hardware without application. that I specify specifying the Don’t care hardware (they about the promise to be hardware, as “infinitely” long as it works. scalable) High Control Low Low Economy of Scale High

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

 Microsoft Software + Services  Microsoft Online Services  Microsoft Windows Azure  Pricing Info : http://www.microsoft.com/azure/pricing.mspx  Videos  How Microsoft Defines Cloud Computing  Inside Microsoft’s Datacenter  Microsoft’s Global Datacenter Strategy

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DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas 15 9 2009 Final

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DDHS 2009 Microsoft Heads In The Cloud Feet On The Ground Peter de Haas 15 9 2009 Final Presentation Transcript