SYN107 – Get Ready for Desktopsand Apps as a ServicePreparing for AvalonKevin Strohmeyer @kstrohDirector, Product Marketin...
Tweet about this session with    #SYN107 #CitrixSynergy© 2012 Citrix | #CitrixSynergy      2
Agenda• Why would I want to be a cloud operator?• How does this change the way I operate today?• How does IT services chan...
Why would I want to be a                    Cloud Operator?© 2012 Citrix | #CitrixSynergy
IT in a free-market economy© 2012 Citrix | #CitrixSynergy   5
Reason #1 - The Datacenter is EvolvingToday                                       Future Tradi&onal	     Virtual	     Clou...
Reason #2 – Scale = Increased Challenges   “Every day through 2011, AWS   added the same amount of server   processing cap...
Separation                                 Automation    4 Key Words                  Orchestration                       ...
How does this apply to                    Desktops and Apps?© 2012 Citrix | #CitrixSynergy               9
Services	  Management	  Points of management                                                                              ...
Desktop and App Transformation    Device Centric                  People Centric    Desktop	  =	  device	        Desktop	 ...
What are the concepts of                    Desktops and Apps as a                    Service?© 2012 Citrix | #CitrixSynergy
Avalon Service Delivery PlatformDelivering Apps, Desktops, and Data as a Service                                 CloudPort...
Flexible Models        Client        User                  Image           Citrix              Physical        Device     ...
Self-Service with CloudPortal  Single,	  self-­‐service	  interface	  for	  provisioning	  apps,	  desktops	  and	  servic...
FlexCast Orchestration: Goals              Simplify configuration              (automate ref arch, discover info, intuitiv...
FlexCast OrchestrationReduce cost of managing Cloud hosted apps and desktops•  Multi-Tenant Isolation  •  Tenant to farm a...
Administration – The Legacy Way                                  Windows	  Servers	                                       ...
Administration – With Orchestration                                              	                                        ...
CloudPlatform is the Platform for (not just) IaaS                          INFRA-­‐	        DEV	  	          MOBILE	      ...
How does this change the way I                    operate today?© 2012 Citrix | #CitrixSynergy
Cloud-­‐style	  	  	  	  	  	  	  	  	  	                                                        Service	  Orchestra&on	  ...
Service Lifecycle for the Cloud EraBuilding clouds & delivering services requires new roles.                              ...
Service Lifecycle for the Cloud EraPeople are no longer users, they they have choices. It’s a self-service world.         ...
Service Lifecycle for the Cloud EraArchitects are designers. Defining services for desktops and apps.                     ...
Service Lifecycle for the Cloud EraBuilding Infrastructure and providing choice of where to run the service               ...
Service Lifecycle for the Cloud EraTenants know their users best. Provide capabilities to subscribe to any service.       ...
Service Lifecycle for the Cloud EraOperate an “Always On” service.                               Service	                 ...
What can I do to prepare?© 2012 Citrix | #CitrixSynergy
user                                       admin                                                    Subscriptions, Profile...
What can I do today?1.  Start with a desktop or app virtualization project2.  Use FlexCast to deliver the right user exper...
Before you leave…• Conference surveys are available online at www.citrixsynergy.com starting  Thursday, 18 October  ○    P...
Get ready to deliver Windows desktops and apps like a cloud provider with Project Avalon
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Get ready to deliver Windows desktops and apps like a cloud provider with Project Avalon

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At Synergy in San Francisco, Citrix announced a bold new project aimed at enabling enterprises and service providers to deliver Windows desktops and apps as a true cloud service. Project Avalon promises to revolutionise the delivery of IT services by enabling enterprise customers to build and leverage private, public and hybrid clouds to deliver access to desktops, apps and data anywhere. Join us to learn what you can do to prepare for Project Avalon.

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Get ready to deliver Windows desktops and apps like a cloud provider with Project Avalon

  1. 1. SYN107 – Get Ready for Desktopsand Apps as a ServicePreparing for AvalonKevin Strohmeyer @kstrohDirector, Product Marketing – Desktop and Apps GroupJoe Vaccaro @joevaccaroDirector, Product Management – Desktop and Apps Group17 October 2012
  2. 2. Tweet about this session with #SYN107 #CitrixSynergy© 2012 Citrix | #CitrixSynergy 2
  3. 3. Agenda• Why would I want to be a cloud operator?• How does this change the way I operate today?• How does IT services change?• What does this do for my business?• What can I do to prepare?© 2012 Citrix | #CitrixSynergy 3
  4. 4. Why would I want to be a Cloud Operator?© 2012 Citrix | #CitrixSynergy
  5. 5. IT in a free-market economy© 2012 Citrix | #CitrixSynergy 5
  6. 6. Reason #1 - The Datacenter is EvolvingToday Future Tradi&onal   Virtual   Cloud   Tradi&onal   Virtual   Cloud  
  7. 7. Reason #2 – Scale = Increased Challenges “Every day through 2011, AWS added the same amount of server processing capacity, on average, that it took to run the Amazon online retailing operation in 2000, when it was a $2.76bn company.” Prickett-Morgan. “AWS Cloud Double Fluffs in 2011.” The Register, 6 Jan 2012.© 2012 Citrix | #CitrixSynergy 7
  8. 8. Separation Automation 4 Key Words Orchestration Self-Service© 2012 Citrix | #CitrixSynergy 8
  9. 9. How does this apply to Desktops and Apps?© 2012 Citrix | #CitrixSynergy 9
  10. 10. Services  Management  Points of management ServicesServices   Virtual  Desktop/App  Mgmt.   Virtual  Desktop/App  Mgmt.  Objects   VM   VM   VM   App   File   VM   VM   VM   App   File   Virtual  Infrastructure  Mgmt.   Virtual  Infrastructure  Mgmt.  Physical  Infrastructure   Physical  PC   Virtual   Cloud   10© 2012 Citrix | #CitrixSynergy
  11. 11. Desktop and App Transformation Device Centric People Centric Desktop  =  device   Desktop  =  service   Corporate  PC   Any  type  of  device   Image  &  deploy   Self-­‐service  experience   Limited  access   Dynamic  access   Fixed  costs   Usage-­‐based  costs  
  12. 12. What are the concepts of Desktops and Apps as a Service?© 2012 Citrix | #CitrixSynergy
  13. 13. Avalon Service Delivery PlatformDelivering Apps, Desktops, and Data as a Service CloudPortal Workflows to design and create services and advertise Self Service Partner Self-Service Consoles offerings to tenants to consume as plans Orchestrate and automate the service creation, FlexCast Orchestration Technology Orchestration Engine configuration, and maintenance Deliver services acrossVIAB FlexCast model and product XenDesktop, XenApp, any Desktop/App Delivery Cloud Infrastructure Consume infrastructure service offerings from private/ CloudStack, AWS, Microsoft, traditional hypervisors public cloud as well as traditional virtual resources
  14. 14. Flexible Models Client User Image Citrix Physical Device Identity Helpdesk Management Infrastructure InfrastructureDaaS Tenant Service Provider and/or Central ITDIaaS Tenant & Department Service Provider and/or Central ITIaaS Tenant Service Provider
  15. 15. Self-Service with CloudPortal Single,  self-­‐service  interface  for  provisioning  apps,  desktops  and  services  from  the  cloud   User  Account   Automa/on   Delega/on   Management   Business  Produc/vity     Windows  Applica/ons   Infrastructure   SDK  APIs   Applica/ons   AD  Sync   AppSense   Exchange,    XenApp     Hyper-­‐V   RES   SharePoint,  OCS/Lync,     XenDesktop   IIS   Sepago   Dynamics  CRM   RDS   SQL  Server   Backup  Agent  © 2012 Citrix | #CitrixSynergy
  16. 16. FlexCast Orchestration: Goals Simplify configuration (automate ref arch, discover info, intuitive task-based interface) Support cloud-scale administration (low admin:user ratios, multiple product instances) Enable multi-tenancy (manage tenants, isolation requirements) 16
  17. 17. FlexCast OrchestrationReduce cost of managing Cloud hosted apps and desktops•  Multi-Tenant Isolation •  Tenant to farm affinity •  User to app subscription•  Cloud Scale Administration •  Multi-Farm management for apps and desktops•  Application and Lifecycle Mgmt •  Workload versioning •  Phased rollout of images•  Simplified Administration •  Service Provider customized app and desktop publishing
  18. 18. Administration – The Legacy Way Windows  Servers   XenApp/XenDesktop     StoreFront/Web  Interface  © 2012 Citrix | #CitrixSynergy 18
  19. 19. Administration – With Orchestration   Config   Connector  Agents   Windows  Servers       Access     Control     Mul&-­‐ tenancy     XenApp/XenDesktop     App  Studio     (HTML5)   Orchestra&on   Engine   Database   StoreFront/Web  Interface   © 2012 Citrix | #CitrixSynergy
  20. 20. CloudPlatform is the Platform for (not just) IaaS INFRA-­‐   DEV     MOBILE   DISASTER   BYO   APPS  &   YOUR   STRUCTURE   &  TEST   APPS   RECOVERY   PLATFORM   DESKTOPS   SERVICE   Amazon  eCommerce  Plaorm   CloudPortal   NetScaler   NetScaler   EC2  API   Cloud  APIs   Amazon  Proprietary  Orchestra&on  SoZware   CloudStack  Orchestra&on  SoZware   ESX   Hyper-­‐V   Source  Xen  Hypervisor   Open   XenServer   KVM   OVM   Networking   Servers   Storage  
  21. 21. How does this change the way I operate today?© 2012 Citrix | #CitrixSynergy
  22. 22. Cloud-­‐style                     Service  Orchestra&on   XenDesktop   XA   XD   XD   XA   XD   XD   XenApp   |NEXT   .next   .next   .next         v6+   v5+   v5+   CloudPlaorm   Any  Cloud   Compute   Compute   Network   Storage  © 2012 Citrix | Confidential – Do Not Distribute
  23. 23. Service Lifecycle for the Cloud EraBuilding clouds & delivering services requires new roles. Service   Designer   • Symbiotic lifecycle • Continuous feedback loops enable: Browse   ○  Confidence in IT investments Service   Infrastructure   ○  Measures success and opportunities Operator   Provider   Use   Subscribe   ○  Empower users (subscribers) to choose the tools they need to be productive Tenant    
  24. 24. Service Lifecycle for the Cloud EraPeople are no longer users, they they have choices. It’s a self-service world. Service   Focus on: Designer   •  Your users become subscribers •  You “compete” for their business Browse   •  You provide customer care to optimize satisfaction and repeat Service   Infrastructure   business Operator   Provider   Use   Subscribe   Avalon Delivers: •  Enterprise App Store with CloudGateway Tenant     •  Universal Access with Receiver
  25. 25. Service Lifecycle for the Cloud EraArchitects are designers. Defining services for desktops and apps. Service   Focus on: Designer   •  Architects don’t roll out projects, they design services Browse   •  Focus less on “how” and more on “what” Service   Infrastructure   •  Focus on subscriber value Operator   Provider   Use   Subscribe   Avalon Delivers: •  Enhanced Studio workflows in Excalibur •  Integrated configuration of profiles Tenant     and StoreFront services
  26. 26. Service Lifecycle for the Cloud EraBuilding Infrastructure and providing choice of where to run the service Service   Designer   Focus on: •  Infrastructure operations Browse   •  Performance Service   Infrastructure   •  Utilization Operator   Provider   Use   Subscribe   •  Service Level Agreements Avalon Delivers: •  Consume infrastructure offerings Tenant     through CloudPlatform, AWS, Microsoft
  27. 27. Service Lifecycle for the Cloud EraTenants know their users best. Provide capabilities to subscribe to any service. Service   Designer   Focus on: •  Understanding business requirements Browse   •  Balancing business and user requirements Service   Infrastructure   Operator   Provider   •  Direct consumers of the Service Use   Subscribe   Designers Avalon Delivers: •  Self-service provisioning through Tenant     CloudPortal •  Automated orchestration of Flexcast
  28. 28. Service Lifecycle for the Cloud EraOperate an “Always On” service. Service   Designer   Focus on: •  Customer care Browse   •  Service Health •  Capacity Planning Service   Infrastructure   Operator   Provider   •  Chargeback Use   Subscribe   Avalon Delivers: • Director – Advanced Analytics w/ HDX Edgesight Tenant     • Billing/Chargeback through CloudPortal
  29. 29. What can I do to prepare?© 2012 Citrix | #CitrixSynergy
  30. 30. user admin Subscriptions, Profile Management and Redirection Preferences Folder Redirection and ShareFile On-demand Data assembly Apps and delivery App Virtualization, Hosting, Personal vDisk isolation and configuration management Desktop OS Single Image Management Local or Central Execution Client hardware Virtual Infrastructure / Cloud© 2012 Citrix | #CitrixSynergy
  31. 31. What can I do today?1.  Start with a desktop or app virtualization project2.  Use FlexCast to deliver the right user experience3.  Migrate to XenApp 6.5 and XenDesktop 5.64.  Deploy the Excalibur Tech Preview© 2012 Citrix | #CitrixSynergy 31
  32. 32. Before you leave…• Conference surveys are available online at www.citrixsynergy.com starting Thursday, 18 October ○  Provide your feedback and pick up a complimentary gift at the registration desk• Download presentations starting Monday, 29 October, from your My Organiser tool located in your My Account© 2012 Citrix | #CitrixSynergy 32

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