MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis

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Scott Davis, CTO of end user computing services at VMWare presented at MassTLC's cloud summit on VMWare's vision and perspective of the Cloud.

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  • Re-iterate Paul’s Comments – We are in a state of transition in our industry across the boardEach new IT wave brings new sets of challenges, and new opportunitiesCompanies that capitalize on these changes set themselves apartI am committed to driving this strategy forward
  • But today, we really want to drill down and talk about the transformation that’s happening at the infrastructure level. Here there is tremendous promise for more efficient, reliable delivery of services, at the pace the business demands.
  • As Paul pointed out earlier, we have made tremendous progress in the market since 2008. But when it comes to deploying new services for the business, I believe we still have work to do. After all, if we are moving rapidly to a self-service world, then things need to happen quick. Nobody waits “hours” for self-service. <click>We need to get to minutes, if not seconds.
  • As Paul pointed out earlier, we have made tremendous progress in the market since 2008. But when it comes to deploying new services for the business, I believe we still have work to do. After all, if we are moving rapidly to a self-service world, then things need to happen quick. Nobody waits “hours” for self-service. <click>We need to get to minutes, if not seconds.
  • In the mostly physical world, it often took weeks to fully deploy a new application. [Note: you might want to choose if you want to talk about deploying apps or services. Some people prefer the term “services” because it implies background “services” that apps depend on, as well as apps. Analysts will often refer to it that way.]<click>In a mostly virtual world, it’s certainly better. Many customers can set-up and deliver new applications within hours. But there’s still a lot of work to be done.<click>Setting up a new VM is easy. It’s instant. The difficult part is all the surrounding infrastructure services you need to support that new app. It has dependencies on storage, networking, security. It has requirements around availability and business continuity that must be taken into consideration. It’s all these other services that take the most time, not getting a VM deployed!<click>What if we could shrink down that problem, and make it as simple and straightforward as it is to configure and deploy a new VM. Make it almost “automatic”, by having a fully dynamic, software-driven datacenter.<click>If we can capture a set of policies that can drive and automate the provisioning of all the infrastructure services needed for a new application, and capture it in a container – a virtual datacenter, or VDC – then we can achieve our goal of deploying new applications within minutes or seconds.
  • That is the promise of a new architectural approach to the datacenter. The Software Defined Datacenter. All infrastructure is virtualized and delivered as a service, and the control of this datacenter is entirely automated by software. It’s the direction we have been heading in as an industry in various forms, now it’s time to put it all together into a cohesive approach for the entire datacenter.
  • The traditional datacenter is a loose collection of technology silos. Traditionally, the applications have dictated a set of requirements that directly related to a set of choices on infrastructure technologies. Each application type had it’s own vertical stack of CPU and operating system type, storage pool, networking and security, and even management systems. Over time, the datacenter environment just becomes more and more divergent, leading to increased complexity, driving the need for more and more resources to manage and keep the infrastructure up-to-date, which ultimately drives a significant amount – as much as 70% - of operating expenses. This picture is just not sustainable over time. It is putting IT further and further into the hole!
  • We simply need to clean it up. Abstract the services that are required from the underlying hardware. Pool it. Then automate it. Just like the classic hypervisor abstracts and pools both CPUs and memory, we need a platform that applies this same approach to storage and availability services, as well as network and security services. Only by taking this fully virtualized approach can we then begin to address the true automation of the entire datacenter environment, because now everything becomes an on-demand service that can take on the shape and size of the application requirements, as they are presented. Just-in-time service configuration.
  • That’s the general premise behind the software defined datacenter. One platform, consisting of all software services, delivered on-demand as a service, to support any and all application types in the datacenter. Both existing apps, and new, modern apps that will increasingly demand more of the datacenter infrastructure. Now if only someone could deliver on that value proposition!
  • Last year we announced intent to deliver a cloud suite. Today, we are doing it. Introducingthe first, integrated solution for the Software Defined Datacenter - the vCloud Suite. Key points:<click> The SDDC, by definition, must start on a proven, reliable foundation, and <click> that’s what vSphere is for over 400K customers, including 100% of the Fortune 500 and 100% of the Global Fortune 100. <click> But virtualization is not just about CPU and memory as others may still tout, it really is about virtualizing every aspect of the infrastructure, and that’s the natural evolution from server virtualization to cloud infrastructure. <click> It includes the virtualization of the network layer and associated security services. <click> It includes virtualizing storage pools that are defined by policies and application requirements. And <click> it’s about creating a standardized service catalog with self-service capabilities to deliver all of the infrastructure on-demand. <click> It’s also about delivering on a new approach to management, one purpose built for the cloud era. It’s about policy-based automation, vs. the traditional scripting approach, that leverages the built-in intelligence of the platform. Software automating software. <click> And it has to federate with other pools of infrastructure, other clouds, both private and public. By definition, it is architected for hybrid cloud computing.Bringing together all of these components into a holistic offering is what the vCloud Suite is all about. And by building this as a single, integrated suite, we can ensure all the components are updated and reved together, so our customers are not in the infrastructure integration business. That’s our role.
  • ThevCloud Suite is unmatched in the market. It is comprehensive, in that it covers all aspects of infrastructure services and management.It is build on top of a new version of vSphere – vSphere 5.1 – that has even more performance and capacity than ever before. And Steve will talk more about this in a few minutes.And most important, it is built on the world’s most proven foundation, that runs more business critical applications than any other platform. [Note: Interesting datapoint. IDC states that over 60% of x86 server workloads are virtualized. Gartner states that over 80% of all virtualized workloads are running on VMware. Thus, over 50% of all applications that are running in the world on x86 systems are running on a vSphere platform or equivalent – e.g. earlier releases.]
  • Key Points:<click> Cloud Foundry showed our commitment to cross-cloud support, available from us, from vCloud Partners, and even on AMZN EC2. We are not wavering from this stance.Our strategy is to support the realities of datacenter environments today, even as customers build to a truly standardized, holistic approach to the software defined datacenter. Those realities include heterogeneous pools of infrastructure. Some of which will be private clouds, some of which will be public cloud offerings. And in fact there is still physical pools of infrastructure that must be contemplated as well. Our committed strategy is to help our customers manage this environment, to help IT become a broker of services across these pools, whether delivered by IT directly, or indirectly through public service providers. To help IT find the most cost-effective, but secure and reliable means to deliver services. In support of that strategy, we have made a couple of significant acquisitions within the last 90 days.<click> Dynamic Ops - <Need to get a couple of sentences to say here.><click> Nicira – Provides us the ability to extend the notion of software defined networking to a broader set of heterogeneous infrastructure pools. It complements the VXLAN technology built into the vCloud Suite for this purpose. And by the way, we have an ongoing commitment to OpenStack and the Open vSwitch offering.
  • That’s our approach to infrastructure. Delivering the value of the software defined datacenter. A more robust infrastructure to support what IT needs to do – modernize and deliver new applications to an increasingly mobile workforce. <click>At the Application layer, we remain committed to helping organizations modernize and deliver on applications for the cloud era. We just recently updated our vFabric platform, which is the premier platform for developing and deploying Spring-based Java applications. We continue to support the open source Spring community. And we are investing in Big, Fast Data, with products like Gemfire and Data Director. And Cloud Foundry, our Open PaaS offering, continues to gain significant momentum. For example, in 2012 we have seen:160% growth in downloads from cloudfoundry.org100% growth in active apps on cloudfoundry.comOver 30 partners delivering Cloud Foundry-based offeringsYou can experiment with it on CloudFoundry.com today which will come out of beta later this year. And in 2013, we’ll offer a distribution optimized for vCloud you can run in your own datacenter.
  • http://www.mitcio.com/files/mckinsey-minding-digital-business.pdf
  • Firstly, let’s think about the evolution of the applicationThis is absolutely critical to enabling the cloud model. Cloud is a platform that has evolved in parallel with an application model. An application model that takes advantage of the platform but which also drives the evolution of the platform. It is however the application model itself that is more directly driving fundamental changes in the functioning or structure of enterprisesSpecifically apps have evolved from being monolithic programs to client server, to 3 tier and then multi-tierThe trend is toward ever more fine grained functional decomposition of the application and then separate optimization, scaling, management of these tiers or components.If one considers that applications or services are effectively business processes realized through software, then one can reasonably assert that we are in fact disaggregating business processes themselves…We end up with business process fragments that can be re-factored or mashed up, perhaps in new and interesting ways.Once you do this, you have an enormous opportunity.Specifically you can focus on what you do best, what gives you competitive advantage, what differentiates youAnd get everything else,Ideally as a service from somewhere else, i.e. the Cloud.That includes infrastructure, platforms and software.As long as someone can deliver it at the right price, preferably via a pay per use modelThis was an enormous latent opportunity to fundamentally enable enterprises to completely restructure, to focus on their differentiating value or main mission, and to jettison everything else, after all what is that value in almost any business managing things like email systems? (Ignoring data control and security aspects for the time being).
  • That’s our approach to infrastructure. Delivering the value of the software defined datacenter. A more robust infrastructure to support what IT needs to do – modernize and deliver new applications to an increasingly mobile workforce. <click>At the Application layer, we remain committed to helping organizations modernize and deliver on applications for the cloud era. We just recently updated our vFabric platform, which is the premier platform for developing and deploying Spring-based Java applications. We continue to support the open source Spring community. And we are investing in Big, Fast Data, with products like Gemfire and Data Director. And Cloud Foundry, our Open PaaS offering, continues to gain significant momentum. For example, in 2012 we have seen:160% growth in downloads from cloudfoundry.org100% growth in active apps on cloudfoundry.comOver 30 partners delivering Cloud Foundry-based offeringsYou can experiment with it on CloudFoundry.com today which will come out of beta later this year. And in 2013, we’ll offer a distribution optimized for vCloud you can run in your own datacenter.
  • At the top of the stack it’s all about empowering a more mobile, socially-aware workforce. It’s not about devices or machines, but what we can do for users themselves. This year, we have seen View continue to grow faster than the VDI industry, as a strong testament to the capability, scalability, and manageability it provides to VDI environments. But this was a big year for us, as we acquired Wanova, and have added Mirage to the overall solution of how to centrally manage, secure, and ensure continuity of the traditional desktop environment. With the combination of View and Mirage, we can now turn every legacy desktop into a service, whether virtualized or remaining in a physical configuration. This is the first solution that can handle every desktop from task to knowledge to mobile worker. And we are building up Horizon, to become the broker for the cloud era. Tomorrow, Steve Herrod will go into more details on this solution, with an exciting peak into the future of end-user computing. I don’t want to steal his thunder, so I’ll just say – be there!
  • Well understood – consumerization of ITAlso tying to savvier users – Itification of consumers
  • At the top of the stack it’s all about empowering a more mobile, socially-aware workforce. It’s not about devices or machines, but what we can do for users themselves. This year, we have seen View continue to grow faster than the VDI industry, as a strong testament to the capability, scalability, and manageability it provides to VDI environments. But this was a big year for us, as we acquired Wanova, and have added Mirage to the overall solution of how to centrally manage, secure, and ensure continuity of the traditional desktop environment. With the combination of View and Mirage, we can now turn every legacy desktop into a service, whether virtualized or remaining in a physical configuration. This is the first solution that can handle every desktop from task to knowledge to mobile worker. And we are building up Horizon, to become the broker for the cloud era. Tomorrow, Steve Herrod will go into more details on this solution, with an exciting peak into the future of end-user computing. I don’t want to steal his thunder, so I’ll just say – be there!
  • Top to bottom transformation. A new, more efficient and agile infrastructure, enables us to move more resources into delivering new services. Those new services will be more demanding of infrastructure, so the two go hand-in-hand. And of course users are changing their traditional work pattern, and so we need to support this as part of the overall transformation. It all comes together. Right Here. Right Now.
  • And it wouldn’t be possible without our incredibly deep and expert ecosystem of partners. It is MYgoal to continue to work closely with the largest, most experienced ecosystem to help customers accelerate their transition to this virtual, mobile world. As witnessed by this event, our broad array of partnerships – from hardware, to software and even fully hosted cloud services – is what drives the growth around us, and we don’t see that changing. I worked with many of these companies over the many years at Intel, and look forward to working with them in the future.
  • MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis

    1. 1. VMWARE& THECLOUD ERASCOTT DAVISVMWARE EUC CTOTWITTER: SHD_9
    2. 2. THE DRIVERS OF CHANGE… Wherever, Whenever, In Context CUSTOMER EMPLOYEE CUSTOMER EMPLOYEE EXPERIENCE EXPERIENCE EXPERIENCE EXPERIENCE Paper & web pages Desktop-centric Real-time Stream-centricNarrow, specific information flows Document and Broad information flows Social and mobile Narrow context Email-centric intelligently combined Mobile and social TODAY’S IT TOMORROW’S IT
    3. 3. PHASES OF IT MATURITY Packaged Applications Service Catalog New Business Applications Flat IT Tax, Project-centric Cost & Use Metrics Pay-For-Use Dedicated Vertical Stacks Dynamic Resource Pools Automated Infrastructure Reactive Proactive InnovativeRespond To Business Request Increase IT Agility Differentiate The Business
    4. 4. STEPS OF IT TRANSFORMATION Cloud Applications Build Mobile & Predictive Apps Cloud Operating Model Standardize & Automate To Run IT-As-A-Service Cloud Infrastructure Build A Software-Defined Data Center Reactive Proactive InnovativeRespond To Business Request Increase IT Agility Differentiate The Business
    5. 5. IT IN THE CLOUD ERA§  Status quo between business & IT challenged/removed by option to use external Cloud providers§  New expectations of IT •  Variable Cost/Billing CAPEX -> OPEX •  Flexibility/Agility/Speed •  Scale Up & Down •  Self Service§  True differentiation of IT organization is its intimacy with its own business and how to map it onto IT infrastructure, internal or external
    6. 6. TOP TO BOTTOM TRANSFORMATION Mobile PCs ACCESS UsersExisting New Apps APPLICATIONS Apps & Big DataServers INFRASTRUCTURE Clouds
    7. 7. INFRASTRUCTUREServers Clouds
    8. 8. WORKLOADS VIRTUALIZED25% 60% >90%2008 2012 FUTURE
    9. 9. TIME TO PROVISION NEW SERVICES DAYS/ MINUTES/WEEKS HOURS SECONDS2008 2012 FUTURE
    10. 10. Storage/ Servers Networking Security Management/ Availability Monitoring VDC SOFTWARE-DEFINED DATACENTER SERVICES DAYS/ MINUTES/WEEKS HOURS SECONDS2008 2012 FUTURE
    11. 11. SOFTWARE-DEFINEDDATACENTERAll infrastructure is virtualized and delivered as aservice, and the control of this datacenter is entirelyautomated by software
    12. 12. Mission BigWindows Linux Databases HPC Critical Data
    13. 13. Mission Big Windows Linux Databases HPC Critical Data COMPUTE MGMT STORAGE/AVAILABILITY NETWORK/SECURITYABSTRACT. POOL. AUTOMATE.
    14. 14. Mission BigWindows Linux Databases HPC Critical Data SOFTWARE DEFINED DC VDC VDC VDC COMPUTE VDC VDC MGMT STORAGE/AVAILABILITY NETWORK/SECURITY Software-defined Datacenter Services
    15. 15. INTRODUCING vCLOUD SUITEMANAGEMENT CLOUD INFRASTRUCTURE EXTENSIBILITY VMware vCloud Director VMware vCloud VMware vCenter API’s OperationsManagement Suite SOFTWARE DEFINED SOFTWARE DEFINED NETWORKING AND SECURITY STORAGE AND AVAILABILITY VMware vCloud VMware vCloud VMware vCenter Connector Networking and Security Site Recovery Manager VMware vFabric Application VIRTUALIZATION Director VMware vCenter Orchestrator VMware Sphere Physical Infrastructure (Server, Storage, Network)
    16. 16. COMPREHENSIVE HIGHEST PERFORMANCEPROVEN RELIABILITY
    17. 17. ADDRESSING A MULTI-CLOUD WORLD PAAS Automation & OrchestrationVCLOUD PHYSICAL NON-VMW PUBLIC Software Defined Networking & Security
    18. 18. Mobile PCs ACCESS Users APPLICATIONSExisting New Apps APPLICATIONS Apps & Big Data Existing New AppsServers Apps INFRASTRUCTURE & Big Data Clouds
    19. 19. IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATIONSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
    20. 20. 20 11 IN 2000 THE WORLD GENERATED RE MO TH AN TWO EXABYTES OF NEW INFORMATION EVERY DAYSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.
    21. 21. HOW COMPANIES ARE USING BIG DATAFunctional Areas Where Companies Are Using Big Data Customer Intimacy 49% Budgeting & Planning 39% Operations & Supply Chain 37% Customer Service 33% Performance Management 30% New Product Strategy 28% Pricing 21% 0 10 20 30 40 50McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.
    22. 22. big•data datasets so large they break traditional IT infrastructures.
    23. 23. CHANGING THE BUSINESS OF IT -EVOLUTION OF THE APPLICATION Decomposition of software = Disaggregation of business processesOpportunity for •  Separate optimization, deployment, scaling (out & up), management •  Business to focus on differentiating value/services & competitiveness •  Refactoring or mashing up of business processes •  Sourcing somewhere else, i.e. the Cloud
    24. 24. vFABRIC CLOUD FOUNDRY Premier Platform for Spring/Java Open Platform as a Service Cloud-Scale Services Developer & Ecosystem Integrated Management Momentum Multi-Cloud Deployment Choice Mobile PCs ACCESS Users APPLICATIONSExisting New Apps APPLICATIONS Apps & Big Data Existing New AppsServers Apps INFRASTRUCTURE & Big Data Clouds
    25. 25. ACCESSPCs Mobile Users
    26. 26. THE BLUEPRINT FOR THE PC ERA
    27. 27. TRANSITION TO THE POST-PC ERA HAS ALREADY BEGUN Installed base of enterprise applications OS NeutralA New Approach Is Required Windows Source: Gartner
    28. 28. ThePast
    29. 29. The days of telling userswhat to do are OVER!
    30. 30. VIEW/MIRAGE HORIZONCentralized Windows Mgmt Centralized Access ControlSecure, Mobile Desktop & MgmtVirtual & Physical Desktops, Apps, Data Multi-Device Workspace ACCESS PCs Mobile Users
    31. 31. TOP TO BOTTOM TRANSFORMATION Mobile PCs ACCESS UsersExisting New Apps APPLICATIONS Apps & Big DataServers INFRASTRUCTURE Clouds
    32. 32. DISRUPTIVE BUSINESS MODELS ENABLED BY TECHNOLOGYTechnology propagates faster and faster Ignoring disruptive tech-enabled business models could prove fatalYears to reach 10 million households Encyclopedia Facebook 2 ▪  In 1990, hardcopy Encyclopaedia Britannica generates $600mn 4 annual sales worldwide Internet ▪  In 1996, CD-based Encarta drives Britannica‘s sales down to PC 7 $325mn/year ▪  Today, over 600 million people use Web-based Wikipedia 9 annually. Encarta is out of business, and Britannica‘s sales are VCR down to $50mn/year with no more print editions 20x Cellular phone 9 faster Movie rental ▪  In 2000’s, Blockbuster experienced 15% YoY revenue growth Fax machine 22 ▪  In the mid-00’s, Blockbuster lost ~20% of market share to Web- Cable TV 25 based competitor Netflix ▪  Today, as Web-based video-on-demand gains popularity Telephone 38 (e.g., iTunes, Amazon Prime Videos) Blockbuster files chapter 11 SOURCE: Press releases
    33. 33. VMWARE & PARTNERSACCELERATETHE TRANSITION

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